Franchise opportunities compared
Gotcha Covered vs Window World
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Window World discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Gotcha Covered: 4, Window World: 10). Different groups are not directly comparable.
| Disclosure |  Gotcha Covered |  Window World |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $122,760 Total Estimated Initial Investment (single-unit opening) 2026 FDD · Item 7 · PDF p. 22 | $123,200 – $362,500 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $69,900 It is uniform except as described, fully earned when paid, and non-refundable. (Page 15) 2026 FDD · Item 5 · PDF p. 14 | $45,000 2026 FDD · Item 5 · PDF p. 19 |
| Royalty (Item 6) | $350 Monthly amount varies by month of operation (plus $0.06 for each household of your territory in excess of 30,000) Royalty 2026 FDD · Item 6 · PDF p. 16 | $75 Royalty — high per option or unit 2026 FDD · Item 6 · PDF p. 20 |
| Brand / advertising fund (Item 6) | $125/mo Marketing Fund Fee — Monthly amount varies by month of operation 2026 FDD · Item 6 · PDF p. 16 | Not available No reviewed brand or advertising fund fee |
| System scale & health | ||
| Total outlets (Item 20) | 172 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 56 | 211 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 78 |
| Net outlet change (Item 20) | +9 Calculated: 163 at end of 2023 → 172 at end of 2025 | −1 Calculated: 212 at end of 2023 → 211 at end of 2025 |
| Outlet exits (Item 20) | 21 Closures, terminations & non-renewals in 2025 · Calculated turnover 12.4% of outlets at start of year 2026 FDD · Item 20 · PDF p. 56 | Not available No complete exit records for a year |
| Franchising since (Item 1) | May 2009 2026 FDD · Item 1 · PDF p. 10 | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Formed in 2009 2026 FDD · Item 1 · PDF p. 10 | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (126 locations) — other measures and revenue $48,506 mean Monthly Sales · 2026 FDD · Item 19 · PDF p. 51 Franchised (87 locations) — other measures 60.81 percent mean Overall Sale Margin · 2026 FDD · Item 19 · PDF p. 53 Franchised (134 locations) — other measures 51.32 percent mean Overall Close Ratio · 2026 FDD · Item 19 · PDF p. 52 +1 more groups in the full report | Locations counted not stated in the reviewed record — Metro-market franchisee businesses, single-market reports 10,740 units other Metro-market franchisee businesses · 2026 FDD · Item 19 · PDF p. 77 Locations counted not stated in the reviewed record — Small-market franchisee businesses, single-market reports $3,253,942 other Small-market franchisee businesses · 2026 FDD · Item 19 · PDF p. 75 Locations counted not stated in the reviewed record — Combined-market franchisee businesses (18 franchises owned by 5 franchisees, re… $18,098,524 other Combined-market franchisee businesses · 2026 FDD · Item 19 · PDF p. 76 +7 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Gotcha Covered vs Window World: common questions
- Which costs less to open, Gotcha Covered or Window World?
- Gotcha Covered: $122,760 (2026 FDD · Item 7 · PDF p. 22); Window World: $123,200 – $362,500 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Gotcha Covered. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Gotcha Covered and Window World royalties compare?
- Gotcha Covered: $350 Monthly amount varies by month of operation (plus $0.06 for each household of your territory in excess of 30,000) (2026 FDD · Item 6 · PDF p. 16); Window World: $75 (2026 FDD · Item 6 · PDF p. 20). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Gotcha Covered or Window World?
- Gotcha Covered: 172 (2026 FDD · Item 20 · PDF p. 56); Window World: 211 (2026 FDD · Item 20 · PDF p. 78). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Gotcha Covered and Window World disclose financial performance (Item 19)?
- Gotcha Covered has reviewed Item 19 figures for 4 location groups; Window World has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.