Franchise opportunities compared

    Heroes Lawn Care vs Lawns

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Heroes Lawn Care

    $96,290 – $176,686

    2026 FDD · Item 7 · PDF p. 24

    Lawns

    $71,500 – $190,000

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Heroes Lawn Care

    $15,000

    2026 FDD · Item 5 · PDF p. 16

    Lawns

    $49,000

    2026 FDD · Item 5 · PDF p. 14

    Royalty · Item 6

    Heroes Lawn Care

    $1,800 Monthly (Year 1 $1,800, Year 2 $2,100, Years 3-5 $2,400)

    2026 FDD · Item 6 · PDF p. 17

    Lawns

    4% · Percentage of Gross Billings; sliding scale, with 7% during noncompliance

    2026 FDD · Item 6 · PDF p. 15

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Lawns discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Heroes Lawn Care: 1, Lawns: 3). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Heroes Lawn Care

    $96,290 – $176,686
    Total
    2026 FDD · Item 7 · PDF p. 24

    Lawns

    $71,500 – $190,000
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Heroes Lawn Care

    $15,000
    The fee is the greater of $15,000 or $100 per 1,000 general population in the Protected Territories.
    2026 FDD · Item 5 · PDF p. 16

    Lawns

    $49,000
    2026 FDD · Item 5 · PDF p. 14
    Royalty (Item 6)

    Heroes Lawn Care

    $1,800 Monthly (Year 1 $1,800, Year 2 $2,100, Years 3-5 $2,400)
    Monthly Franchise Fee
    2026 FDD · Item 6 · PDF p. 17

    Lawns

    4% · Percentage of Gross Billings; sliding scale, with 7% during noncompliance
    Royalty
    2026 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Heroes Lawn Care

    $2,500
    Brand Marketing Fee
    2026 FDD · Item 6 · PDF p. 16

    Lawns

    $2.00
    Marketing Contribution — Lesser of 2% of Gross Billings or $625 per month
    2026 FDD · Item 6 · PDF p. 16

    System scale & health

    Total outlets (Item 20)

    Heroes Lawn Care

    62
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 76

    Lawns

    208
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 52
    Net outlet change (Item 20)

    Heroes Lawn Care

    −3
    Calculated: 65 at end of 2023 → 62 at end of 2025

    Lawns

    +0
    Calculated: 208 at end of 2023 → 208 at end of 2025
    Outlet exits (Item 20)

    Heroes Lawn Care

    24
    Closures, terminations & non-renewals in 2025 · Calculated turnover 36.4% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 77

    Lawns

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Heroes Lawn Care

    March 2022
    2026 FDD · Item 1 · PDF p. 10

    Lawns

    1986
    2026 FDD · Item 1 · PDF p. 8
    Franchisor founded (Item 1)

    Heroes Lawn Care

    Organized on October 1, 2021
    2026 FDD · Item 1 · PDF p. 10

    Lawns

    1986
    2026 FDD · Item 1 · PDF p. 8

    Financial performance (Item 19), by location group

    Heroes Lawn Care
    Franchised (11 businesses) — revenue
    $241,895
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 73
    Lawns
    Franchised (165 territories) — revenue
    $1,500,018
    mean Gross Sales
    2026 FDD · Item 19 · PDF p. 45
    Franchised (165 territories) — costs
    33.8 percent of Gross Sales
    other Expense Percentage
    2026 FDD · Item 19 · PDF p. 50
    Franchised (165 territories) — profit
    $309,377
    median Gross Profit
    2026 FDD · Item 19 · PDF p. 48

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Heroes Lawn Care vs Lawns: common questions

    Which costs less to open, Heroes Lawn Care or Lawns?
    Heroes Lawn Care: $96,290 – $176,686 (2026 FDD · Item 7 · PDF p. 24); Lawns: $71,500 – $190,000 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Lawns. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Heroes Lawn Care and Lawns royalties compare?
    Heroes Lawn Care: $1,800 Monthly (Year 1 $1,800, Year 2 $2,100, Years 3-5 $2,400) (2026 FDD · Item 6 · PDF p. 17); Lawns: 4% · Percentage of Gross Billings; sliding scale, with 7% during noncompliance (2026 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Heroes Lawn Care or Lawns?
    Heroes Lawn Care: 62 (2026 FDD · Item 20 · PDF p. 76); Lawns: 208 (2026 FDD · Item 20 · PDF p. 52). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Heroes Lawn Care and Lawns disclose financial performance (Item 19)?
    Heroes Lawn Care has reviewed Item 19 figures for 1 location group; Lawns has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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