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    Franchise opportunities compared

    Hurts Donut Company vs ISG Franchise

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Hurts Donut Company2026 FDDISG Franchise2025 FDD

    Initial investment · Item 7

    Hurts Donut Company

    $504,000 – $915,000

    2026 FDD · Item 7

    ISG Franchise

    $223,917 – $451,800

    2025 FDD · Item 7 · PDF p. 17

    Initial franchise fee · Item 5

    Hurts Donut Company

    $35,000

    2026 FDD · Item 5 · PDF p. 11

    ISG Franchise

    $30,000

    2025 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Hurts Donut Company

    7% · — 7%

    2026 FDD · Item 6 · PDF p. 13

    ISG Franchise

    6%

    2025 FDD · Item 6 · PDF p. 12

    Before you compare

    • Hurts Donut Company figures come from its 2026 FDD and ISG Franchise figures from its 2025 FDD, so the years differ.
    • Hurts Donut Company discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only ISG Franchise has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Hurts Donut Company

    $504,000 – $915,000
    2026 FDD · Item 7

    ISG Franchise

    $223,917 – $451,800
    Franchise agreement total investment: $223,917 - $451,800
    2025 FDD · Item 7 · PDF p. 17
    Standard initial franchise fee (Item 5)

    Hurts Donut Company

    $35,000
    2026 FDD · Item 5 · PDF p. 11

    ISG Franchise

    $30,000
    2025 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Hurts Donut Company

    7% · — 7%
    Royalty
    2026 FDD · Item 6 · PDF p. 13

    ISG Franchise

    6%
    Royalty
    2025 FDD · Item 6 · PDF p. 12
    Brand / advertising fund (Item 6)

    Hurts Donut Company

    2%
    Marketing Royalty — 2% — 2%
    2026 FDD · Item 6 · PDF p. 13

    ISG Franchise

    1%
    Marketing Fund Contribution — 1%
    2025 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Hurts Donut Company

    18
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 44

    ISG Franchise

    5
    Outlets at end of 2023
    2025 FDD · Item 20 · PDF p. 43
    Net outlet change (Item 20)

    Hurts Donut Company

    −2
    Calculated: 20 at end of 2023 → 18 at end of 2025

    ISG Franchise

    +2
    Calculated: 3 at end of 2021 → 5 at end of 2023
    Outlet exits (Item 20)

    Hurts Donut Company

    Not available
    No complete exit records for a year

    ISG Franchise

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Hurts Donut Company

    Not available
    Not in reviewed records

    ISG Franchise

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Hurts Donut Company

    Not available
    Not in reviewed records

    ISG Franchise

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Hurts Donut Company

    Not disclosed — no Item 19 financial performance representation

    ISG Franchise
    Locations counted not stated in the reviewed record — Pick A Scoop, Inc.; one of four affiliate-owned stores
    $607,386
    other Pick A Scoop, Inc.
    2025 FDD · Item 19 · PDF p. 41
    Locations counted not stated in the reviewed record — Pick a Scoop F, Inc.; one of four affiliate-owned stores
    $21,423
    other Pick a Scoop F, Inc.
    2025 FDD · Item 19 · PDF p. 41
    Locations counted not stated in the reviewed record — I Scream Gelato Miami, LLC; one of four affiliate-owned stores
    $894,351
    other I Scream Gelato Miami, LLC
    2025 FDD · Item 19 · PDF p. 41
    +2 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Hurts Donut Company vs ISG Franchise: common questions

    Which costs less to open, Hurts Donut Company or ISG Franchise?
    Hurts Donut Company: $504,000 – $915,000 (2026 FDD · Item 7); ISG Franchise: $223,917 – $451,800 (2025 FDD · Item 7 · PDF p. 17). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for ISG Franchise. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Hurts Donut Company and ISG Franchise royalties compare?
    Hurts Donut Company: 7% · — 7% (2026 FDD · Item 6 · PDF p. 13); ISG Franchise: 6% (2025 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Hurts Donut Company or ISG Franchise?
    Hurts Donut Company: 18 (2026 FDD · Item 20 · PDF p. 44); ISG Franchise: 5 (2025 FDD · Item 20 · PDF p. 43). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Hurts Donut Company and ISG Franchise disclose financial performance (Item 19)?
    Hurts Donut Company makes no Item 19 financial performance representation; ISG Franchise has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Hurts Donut Company report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full ISG Franchise report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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