Franchise opportunities compared
Intelligent Assistant vs Marks
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Intelligent Assistant discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Intelligent Assistant: 4, Marks: 3). Different groups are not directly comparable.
| Disclosure |  Intelligent Assistant | MMarks |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $168,000 – $445,000 2026 FDD · Item 7 | $92,499 Total Initial Investment: $92,499–$114,999 2026 FDD · Item 7 · PDF p. 17 |
| Standard initial franchise fee (Item 5) | $49,500 2026 FDD · Item 5 · PDF p. 20 | $69,999 2026 FDD · Item 5 · PDF p. 10 |
| Royalty (Item 6) | 1000% Royalty minimum and percent — $1000 2026 FDD · Item 6 · PDF p. 22 | $1,500 Royalty: greater of $1,500 or 10% of recruitment, recurring, and add-on fees 2026 FDD · Item 6 · PDF p. 11 |
| Brand / advertising fund (Item 6) | $2,500 Marketing Fund — $2500 2026 FDD · Item 6 · PDF p. 23 | 5% Brand Fund Contribution: 5% of franchisee Gross Margin — 5% 2026 FDD · Item 6 · PDF p. 11 |
| System scale & health | ||
| Total outlets (Item 20) | 41 Outlets at end of 2024 2026 FDD · Item 20 · PDF p. 64 | 1 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 40 |
| Net outlet change (Item 20) | −4 Calculated: 45 at end of 2022 → 41 at end of 2024 | +0 Calculated: 1 at end of 2023 → 1 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (7 locations) — other measures — Intelligent Office parent/affiliate franchise owners in Top Third, not Intellig… 7 owners other Intelligent Office owners Top Third · 2026 FDD · Item 19 · PDF p. 60 Franchised (7 locations) — other measures — Intelligent Office parent/affiliate franchise owners in Middle Third, not Intel… 1.3 units other Intelligent Office owners Middle Third · 2026 FDD · Item 19 · PDF p. 60 Franchised (8 locations) — other measures 1 units other Intelligent Office owners Bottom Third · 2026 FDD · Item 19 · PDF p. 60 +1 more groups in the full report | Locations counted not stated in the reviewed record — One Company-Owned Affiliate Co. operation; 2024 table period. $1,015,122 other Affiliate Co. gross profit for 2024: $1,015,122 · 2026 FDD · Item 19 · PDF p. 39 Locations counted not stated in the reviewed record — One Company-Owned Affiliate Co. operation; 2025 table period. $109,349 other Affiliate Co. royalty for 2025: $109,349 · 2026 FDD · Item 19 · PDF p. 39 Locations counted not stated in the reviewed record — One Company-Owned outlet operated by Affiliate Co.; the financial table reports… $589,594 other Affiliate Co. adjusted gross profit for 2025: $589,594 · 2026 FDD · Item 19 · PDF p. 39 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Intelligent Assistant vs Marks: common questions
- Which costs less to open, Intelligent Assistant or Marks?
- Intelligent Assistant: $168,000 – $445,000 (2026 FDD · Item 7); Marks: $92,499 (2026 FDD · Item 7 · PDF p. 17). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Marks. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Intelligent Assistant and Marks royalties compare?
- Intelligent Assistant: 1000% (2026 FDD · Item 6 · PDF p. 22); Marks: $1,500 (2026 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Intelligent Assistant or Marks?
- Intelligent Assistant: 41 (2026 FDD · Item 20 · PDF p. 64); Marks: 1 (2026 FDD · Item 20 · PDF p. 40). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Intelligent Assistant and Marks disclose financial performance (Item 19)?
- Intelligent Assistant has reviewed Item 19 figures for 4 location groups; Marks has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.