Franchise opportunities compared
Keller Williams Realty vs Sotheby’s International Realty
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Keller Williams Realty
$29,600 – $424,645
2026 FDD · Item 7Sotheby’s International Realty
$47,250 – $519,250
2026 FDD · Item 7Initial franchise fee · Item 5
Keller Williams Realty
$35,000
2026 FDD · Item 5 · PDF p. 26Sotheby’s International Realty
$25,000
2026 FDD · Item 5 · PDF p. 31Royalty · Item 6
Keller Williams Realty
2%
2026 FDD · Item 6 · PDF p. 29Sotheby’s International Realty
6%
2026 FDD · Item 6 · PDF p. 31Before you compare
- Both sets of figures come from 2026 FDDs.
- Keller Williams Realty and Sotheby’s International Realty disclose more than one business format, so the investment range spans formats; the full report breaks them out.
- Only neither brand has reviewed Item 19 figures here.
Financial commitment
Keller Williams RealtyKeller Williams Realty
Sotheby’s International Realty
Keller Williams Realty
Sotheby’s International Realty
Keller Williams Realty
Sotheby’s International Realty
Keller Williams Realty
Sotheby’s International Realty
System scale & health
Keller Williams RealtyKeller Williams Realty
Sotheby’s International Realty
Keller Williams Realty
Sotheby’s International Realty
Keller Williams Realty
Sotheby’s International Realty
Keller Williams Realty
Sotheby’s International Realty
Keller Williams Realty
Sotheby’s International Realty
Financial performance (Item 19), by location group
Keller Williams RealtyNot disclosed — no Item 19 financial performance representation
Not disclosed — no Item 19 financial performance representation
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Keller Williams Realty vs Sotheby’s International Realty: common questions
- Which costs less to open, Keller Williams Realty or Sotheby’s International Realty?
- Keller Williams Realty: $29,600 – $424,645 (2026 FDD · Item 7); Sotheby’s International Realty: $47,250 – $519,250 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Keller Williams Realty. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Keller Williams Realty and Sotheby’s International Realty royalties compare?
- Keller Williams Realty: 2% (2026 FDD · Item 6 · PDF p. 29); Sotheby’s International Realty: 6% (2026 FDD · Item 6 · PDF p. 31). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Keller Williams Realty or Sotheby’s International Realty?
- Keller Williams Realty: 482 (2026 FDD · Item 20 · PDF p. 93); Sotheby’s International Realty: 709 (2025 FDD · Item 20 · PDF p. 71). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Keller Williams Realty and Sotheby’s International Realty disclose financial performance (Item 19)?
- Keller Williams Realty makes no Item 19 financial performance representation; Sotheby’s International Realty makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Keller Williams Realty report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Sotheby’s International Realty report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
