Keller Williams Realty
Franchise research report · reviewed 2026 disclosure data
Researching Keller Williams Realty franchise opportunities? Every figure below is cited to the FDD.
Keller Williams Realty - Market Center franchise operates as one of the largest real estate networks in North America, providing agents with training, technolog
Headline figures
Quick facts
- How much does it cost to open a Keller Williams Realty franchise?
- The Keller Williams Realty Franchise Disclosure Document reports separate estimated initial investments by format: $183,647–$336,495 for market center total estimated initial investment: $183,647–$336,495 (2026 FDD, Item 7, PDF p. 34); $29,600–$88,150 for business center total estimated initial investment: $29,600–$88,150 (2026 FDD, Item 7, PDF p. 38); $213,247–$424,645 for combined market center and business center total investment: $213,247–$424,645 (2026 FDD, Item 7, PDF p. 1). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Keller Williams Realty initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $35,000 (2026 FDD, Item 5, PDF p. 26). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does Keller Williams Realty charge?
- The disclosed ongoing royalty is $2 (2026 FDD, Item 6, PDF p. 29). Other recurring fees are listed in Item 6. Details
- Does Keller Williams Realty disclose financial performance (Item 19)?
- No. The reviewed Keller Williams Realty FDD states that it does not make a financial performance representation in Item 19. Details
- How many Keller Williams Realty locations are there?
- The FDD reports 482 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 93). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $183,647 – $336,495 (Market Center total estimated initial investment: $183,647–$336,495); $29,600 – $88,150 (Business Center total estimated initial investment: $29,600–$88,150); $213,247 – $424,645 (Combined Market Center and Business Center total investment: $213,247–$424,645); several initial fee options apply.
- 2The franchisor makes no financial performance representation in Item 19.
- 3Outlets declined by 2 in 2025, to 482 (United States and Canada, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 3 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (3)
Each format has its own total. The total depends on the format you choose.
- Business Center total estimated initial investment: $29,600–$88,150PDF p. 38$29,600 – $88,150
- Market Center total estimated initial investment: $183,647–$336,495PDF p. 34$183,647 – $336,495
- Combined Market Center and Business Center total investment: $213,247–$424,645PDF p. 1$213,247 – $424,645
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 26
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Holdover Fee additional royalty rateMain ongoing fee
34 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
No financial performance representation in Item 19
The reviewed 2026 FDD for Keller Williams Realty has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.
Outlet Changes — Item 20
How has the outlet count changed?
United States and Canada, as labeled in the FDD · counts as of 2025-12-31 of each year.
2026 FDD · Item 20 · PDF p. 93
Net +482 outlets, 2022–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($29,600 – $424,645) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Keller Williams Realty reports no financial performance figures in Item 19. What information can you share about unit-level results?
Reported units decreased from 484 to 482 in 2025. What drove the change?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 26
- [2]Outlet counts — Item 20, Table 1 · PDF p. 93
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
No territory or operating requirements have been reviewed yet.
368 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
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At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Not reviewed
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.