Franchise opportunities compared
Kona Ice vs Mrs. Fields
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Kona Ice
$114,730 – $228,601
2026 FDD · Item 7 · PDF p. 27Mrs. Fields
$186,860 – $309,500
2026 FDD · Item 7Initial franchise fee · Item 5
Kona Ice
$15,000
2026 FDD · Item 5 · PDF p. 12Mrs. Fields
Not available
Royalty · Item 6
Kona Ice
$3,000
2026 FDD · Item 6 · PDF p. 14Mrs. Fields
6%
2026 FDD · Item 6 · PDF p. 12Before you compare
- Both sets of figures come from 2026 FDDs.
- Mrs. Fields discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Mrs. Fields has reviewed Item 19 figures here.
Financial commitment
Mrs. FieldsKona Ice
Mrs. Fields
Kona Ice
Mrs. Fields
Kona Ice
Mrs. Fields
Kona Ice
Mrs. Fields
System scale & health
Mrs. FieldsKona Ice
Mrs. Fields
Kona Ice
Mrs. Fields
Kona Ice
Mrs. Fields
Kona Ice
Mrs. Fields
Kona Ice
Mrs. Fields
Financial performance (Item 19), by location group
No reviewed Item 19 figures
Mrs. FieldsItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Kona Ice vs Mrs. Fields: common questions
- Which costs less to open, Kona Ice or Mrs. Fields?
- Kona Ice: $114,730 – $228,601 (2026 FDD · Item 7 · PDF p. 27); Mrs. Fields: $186,860 – $309,500 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Kona Ice. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Kona Ice and Mrs. Fields royalties compare?
- Kona Ice: $3,000 (2026 FDD · Item 6 · PDF p. 14); Mrs. Fields: 6% (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Kona Ice or Mrs. Fields?
- Kona Ice: 1,933 (2026 FDD · Item 20 · PDF p. 59); Mrs. Fields: 98 (2026 FDD · Item 20 · PDF p. 42). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Kona Ice and Mrs. Fields disclose financial performance (Item 19)?
- Kona Ice has no reviewed Item 19 figures on file; Mrs. Fields has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Kona Ice report
Every reviewed fee, Item 19 group, outlet table and territory disclosure

Full Mrs. Fields report
Every reviewed fee, Item 19 group, outlet table and territory disclosure

