Mrs. Fields
Franchise research report · reviewed 2026 disclosure data
Researching Mrs. Fields franchise opportunities? Every figure below is cited to the FDD.
Mrs. Fields franchise specializes in freshly baked cookies, brownies, and sweet treats served from mall kiosks and retail locations nationwide.
Headline figures
Mrs. Fields quick facts
- Is Mrs. Fields a franchise?
- Yes. Mrs. Fields offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 98 franchised and 0 company-owned outlets (2026 FDD, Item 20, PDF p. 42).
- How much does it cost to open a Mrs. Fields franchise?
- The Mrs. Fields Franchise Disclosure Document reports separate estimated initial investments by format: $309,500 for store totals range low (2026 FDD, Item 7, PDF p. 16); $186,860–$288,310 for kiosk totals range low (2026 FDD, Item 7, PDF p. 16). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What ongoing fees does Mrs. Fields charge?
- The disclosed ongoing royalty is 6% (2026 FDD, Item 6, PDF p. 12). The brand or advertising fund contribution is 6% (2026 FDD, Item 6, PDF p. 12). Other recurring fees are listed in Item 6. Details
- Does Mrs. Fields disclose financial performance (Item 19)?
- Yes. The Mrs. Fields FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 40). Figures apply only to the locations and period each one covers. Details
- How many Mrs. Fields locations are there?
- The FDD reports 98 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 42). Existing locations do not indicate territory availability. Details
- Is Mrs. Fields a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $309,500 (Store Totals range low); $186,860 – $288,310 (Kiosk Totals range low); several initial fee options apply.
- 2Item 19 covers 10 separate groups: revenue and other measures for 16 Franchised; Mrs.Fields dominant brand >55% sales locations; other measures and revenue for 16 Franchised; Mrs.Fields dominant brand >55% sales locations; other measures and revenue for 15 Franchised; Mrs.Fields dominant brand >55% sales locations; other measures and revenue for 14 Franchised; Mrs.Fields dominant brand >55% sales locations; revenue and other measures for 61 Franchised; Mrs.Fields dominant brand >55% sales locations; revenue and other measures for 1 Franchised; Mrs.Fields dominant brand >55% sales locations; revenue and other measures for 2 Franchised; Mrs.Fields dominant brand >55% sales locations; other measures and revenue for 2 Franchised; Mrs.Fields dominant brand >55% sales locations; other measures and revenue for 1 Franchised; Mrs.Fields dominant brand >55% sales locations; revenue and other measures for 6 Franchised; Mrs.Fields dominant brand >55% sales locations. They are not combined.
- 3Outlets declined by 15 in 2025, to 98 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Mrs. Fields head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- Kiosk Totals range lowPDF p. 16$186,860 – $288,310
- Store Totals range lowPDF p. 16$309,500
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty and brand fund weekly gross revenue fees — 6%Main ongoing fee
30 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
10 separate populations, shown apart. Revenue is not owner income.
16 locations
Revenue and other measures · 16 locations
- Who is counted
- Inline stores Top
- Excluded
- From98year-end stores exclude6partial-year and25non-traditional. Dataset67 includes61stores/6kiosks.
- Method
- Unaudited franchise reports/POS; arithmetic mean and stated median/ranges. Gross undiscounted revenue excludes remitted sales taxes; includes business interruption/gift-card policies. Source percentages and totals retained without reconciliation.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 42
Net −27 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($186,860 – $309,500) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units decreased from 113 to 98 in 2025. What drove the change?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Item 19 — Locations counted not stated in the reviewed record — Inline stores Top · PDF p. 40
- [2]Item 19 — Locations counted not stated in the reviewed record — Inline stores Second · PDF p. 40
- [3]Item 19 — Locations counted not stated in the reviewed record — Inline stores Third · PDF p. 40
- [4]Item 19 — Locations counted not stated in the reviewed record — Inline stores Bottom · PDF p. 40
- [5]Item 19 — Locations counted not stated in the reviewed record — Inline stores Total · PDF p. 40
- [6]Item 19 — Locations counted not stated in the reviewed record — Kiosks Top · PDF p. 41
- [7]Item 19 — Locations counted not stated in the reviewed record — Kiosks Second · PDF p. 41
- [8]Item 19 — Locations counted not stated in the reviewed record — Kiosks Third · PDF p. 41
- [9]Item 19 — Locations counted not stated in the reviewed record — Kiosks Bottom · PDF p. 41
- [10]Item 19 — Locations counted not stated in the reviewed record — Kiosks Total · PDF p. 41
- [11]Outlet counts — Item 20, Table 1 · PDF p. 42
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | accounts receivableMore than one value recorded for this year — open the FDD source before comparing | $413,513 |
| 2025 | prepaid expenses and other current assetsMore than one value recorded for this year — open the FDD source before comparing | $17,164 |
| 2025 | due from related partiesMore than one value recorded for this year — open the FDD source before comparing | $669,500 |
| 2025 | total current assets | $1,327,313 |
| 2025 | deferred expensesMore than one value recorded for this year — open the FDD source before comparing | $13,432 |
| 2025 | intangible assets, net | $16,226,444 |
| 2025 | property and equipment, net | $143,119 |
| 2025 | total noncurrent assets | $18,618,304 |
| 2025 | total assets | $19,945,617 |
| 2025 | accounts payableMore than one value recorded for this year — open the FDD source before comparing | $62,525 |
| 2025 | accrued expensesMore than one value recorded for this year — open the FDD source before comparing | $94,455 |
| 2025 | accrued compensationMore than one value recorded for this year — open the FDD source before comparing | $73,466 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.