Franchise opportunities compared
Margaritaville Hotels & Resorts vs Marriott Hotel
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Margaritaville Hotels & Resorts figures come from its 2026 FDD and Marriott Hotel figures from its 2025 FDD, so the years differ.
- Marriott Hotel discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Margaritaville Hotels & Resorts: 3, Marriott Hotel: 5). Different groups are not directly comparable.
| Disclosure |  Margaritaville Hotels & Resorts |  Marriott Hotel |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $22,114,750 TIMATED INITIAL INVESTMENT (excluding real estate costs and site work premiums) (21) — 22114750 2026 FDD · Item 7 · PDF p. 40 | $93,910,590 – $257,659,490 2025 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | — 2025 FDD · Item 5 · PDF p. 42 |
| Royalty (Item 6) | 5% · 2) — 5% OTHER FEES Type of Fee Amount Due Date Remarks Royalty Fee 2026 FDD · Item 6 · PDF p. 20 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | $33 products and services associated with these fees. Lastmile Retail Marketing Platform — 33 2026 FDD · Item 6 · PDF p. 30 | Not available No reviewed brand or advertising fund fee |
| System scale & health | ||
| Total outlets (Item 20) | 38 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 75 | 368 Outlets at end of 2024 2025 FDD · Item 20 · PDF p. 127 |
| Net outlet change (Item 20) | +2 Calculated: 36 at end of 2023 → 38 at end of 2025 | −1 Calculated: 369 at end of 2022 → 368 at end of 2024 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — 17 of19 fullyoperational>=18months US hotels supplying STR $198 other Table1 Median RevPAR · 2026 FDD · Item 19 · PDF p. 73 Locations counted not stated in the reviewed record — 17of19 reportingdirectchanneldata 60 percent other Table2 Average Direct total · 2026 FDD · Item 19 · PDF p. 74 Locations counted not stated in the reviewed record — 17of19 reportingindirectchanneldata 38 percent other Table3 Median Indirect total · 2026 FDD · Item 19 · PDF p. 74 | Locations counted not stated in the reviewed record — Franchised Marriott hotels meeting the Conditions and open for 12 months as of… $128 other 2024 1-Year Comp Hotels average RevPAR · 2025 FDD · Item 19 · PDF p. 121 Locations counted not stated in the reviewed record — 2024 STR Included Hotels represented by the separately labeled “Marriott and JW… $191 other 2024 STR Included Hotels · 2025 FDD · Item 19 · PDF p. 121 Locations counted not stated in the reviewed record — 2024 JW Marriott STR Included Hotels in the United States and Canada; the JW gr… $293 other 2024 JW Hotels average ADR · 2025 FDD · Item 19 · PDF p. 121 +2 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Margaritaville Hotels & Resorts vs Marriott Hotel: common questions
- Which costs less to open, Margaritaville Hotels & Resorts or Marriott Hotel?
- Margaritaville Hotels & Resorts: $22,114,750 (2026 FDD · Item 7 · PDF p. 40); Marriott Hotel: $93,910,590 – $257,659,490 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Margaritaville Hotels & Resorts. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Margaritaville Hotels & Resorts or Marriott Hotel?
- Margaritaville Hotels & Resorts: 38 (2026 FDD · Item 20 · PDF p. 75); Marriott Hotel: 368 (2025 FDD · Item 20 · PDF p. 127). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Margaritaville Hotels & Resorts and Marriott Hotel disclose financial performance (Item 19)?
- Margaritaville Hotels & Resorts has reviewed Item 19 figures for 3 location groups; Marriott Hotel has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.