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    Franchise opportunities compared

    Massage Envy vs Palm Beach Tan®

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    MEMassage Envy2026 FDDPalm Beach Tan®2026 FDD

    Initial investment · Item 7

    Massage Envy

    $695,870 – $1,046,506

    2026 FDD · Item 7

    Palm Beach Tan®

    $755,390 – $1,263,712

    2026 FDD · Item 7 · PDF p. 22

    Initial franchise fee · Item 5

    Massage Envy

    Not available

    Palm Beach Tan®

    $30,000

    2026 FDD · Item 5 · PDF p. 15

    Royalty · Item 6

    Massage Envy

    6%

    2026 FDD · Item 6 · PDF p. 27

    Palm Beach Tan®

    4% · percentage of Gross Sales; 4% for months 1-12, 5% for months 13-24, and 6% thereafter

    2026 FDD · Item 6 · PDF p. 16

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Massage Envy discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Massage Envy: 22, Palm Beach Tan®: 4). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Massage Envy

    $695,870 – $1,046,506
    2026 FDD · Item 7

    Palm Beach Tan®

    $755,390 – $1,263,712
    TOTAL
    2026 FDD · Item 7 · PDF p. 22
    Standard initial franchise fee (Item 5)

    Massage Envy

    Not available
    No single standard fee identified

    Palm Beach Tan®

    $30,000
    2026 FDD · Item 5 · PDF p. 15
    Royalty (Item 6)

    Massage Envy

    6%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 27

    Palm Beach Tan®

    4% · percentage of Gross Sales; 4% for months 1-12, 5% for months 13-24, and 6% thereafter
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 16
    Brand / advertising fund (Item 6)

    Massage Envy

    2%
    National Advertising Fund contribution — 2%
    2026 FDD · Item 6 · PDF p. 27

    Palm Beach Tan®

    2% of percentage of gross sales
    Advertising Fund
    2026 FDD · Item 6 · PDF p. 16

    System scale & health

    Total outlets (Item 20)

    Massage Envy

    993
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 71

    Palm Beach Tan®

    634
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 66
    Net outlet change (Item 20)

    Massage Envy

    −60
    Calculated: 1,053 at end of 2023 → 993 at end of 2025

    Palm Beach Tan®

    −21
    Calculated: 655 at end of 2023 → 634 at end of 2025
    Outlet exits (Item 20)

    Massage Envy

    Not available
    No complete exit records for a year

    Palm Beach Tan®

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Massage Envy

    Not available
    Not in reviewed records

    Palm Beach Tan®

    2001 for Palm Beach Tan locations; 2026 for Palm Beach Tan • Wellness locations
    2026 FDD · Item 1 · PDF p. 10
    Franchisor founded (Item 1)

    Massage Envy

    Not available
    Not in reviewed records

    Palm Beach Tan®

    2001
    2026 FDD · Item 1 · PDF p. 10

    Financial performance (Item 19), by location group

    MEMassage Envy
    Locations counted not stated in the reviewed record — Massage Envy Businesses in the Network, third Quartile, Fiscal Year 2025.
    120 businesses
    other 3rd Quartile businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 67
    Locations counted not stated in the reviewed record — Current Format Businesses (Total), Fiscal Year 2025; the FDD defines this forma…
    43.4 percent
    other Current Format Total businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 67
    Locations counted not stated in the reviewed record — Massage Envy Businesses in the Network open 15 - <20 years as of the end of Fis…
    220 businesses
    other 15 - <20 years open businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 68
    +19 more groups in the full report
    Palm Beach Tan®
    Franchised (314 locations) — revenue
    $504,916
    median Total Revenues
    2026 FDD · Item 19 · PDF p. 64
    Franchised (324 locations) — revenue
    $549,415
    mean Total Revenues
    2026 FDD · Item 19 · PDF p. 64
    Company-owned (310 locations) — revenue — 310 Company-Owned Sample Locations -- comprised of 23 company-owned locations o…
    $524,160
    mean Total Revenues
    2026 FDD · Item 19 · PDF p. 61
    +1 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Massage Envy vs Palm Beach Tan®: common questions

    Which costs less to open, Massage Envy or Palm Beach Tan®?
    Massage Envy: $695,870 – $1,046,506 (2026 FDD · Item 7); Palm Beach Tan®: $755,390 – $1,263,712 (2026 FDD · Item 7 · PDF p. 22). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Massage Envy. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Massage Envy and Palm Beach Tan® royalties compare?
    Massage Envy: 6% (2026 FDD · Item 6 · PDF p. 27); Palm Beach Tan®: 4% · percentage of Gross Sales; 4% for months 1-12, 5% for months 13-24, and 6% thereafter (2026 FDD · Item 6 · PDF p. 16). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Massage Envy or Palm Beach Tan®?
    Massage Envy: 993 (2026 FDD · Item 20 · PDF p. 71); Palm Beach Tan®: 634 (2026 FDD · Item 20 · PDF p. 66). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Massage Envy and Palm Beach Tan® disclose financial performance (Item 19)?
    Massage Envy has reviewed Item 19 figures for 22 location groups; Palm Beach Tan® has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    ME

    Full Massage Envy report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Palm Beach Tan® report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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