Franchise opportunities compared
MassageLuXe vs Merle Norman Cosmetics
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Merle Norman Cosmetics discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only MassageLuXe has reviewed Item 19 figures here.
| Disclosure |  MassageLuXe |  Merle Norman Cosmetics |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $575,600 – $835,300 Total 18 — $575600 2026 FDD · Item 7 · PDF p. 19 | $47,870 – $262,938 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $42,500 2026 FDD · Item 5 · PDF p. 13 | $0.00 2026 FDD · Item 5 · PDF p. 14 |
| Royalty (Item 6) | $6.00 Royalty You — 6% 2026 FDD · Item 6 · PDF p. 15 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | $15,000 Start - Up Marketing — $15000 2026 FDD · Item 6 · PDF p. 14 | $14 SMS Texting Marketing — $14 2026 FDD · Item 6 · PDF p. 16 |
| System scale & health | ||
| Total outlets (Item 20) | 104 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 58 | 757 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 44 |
| Net outlet change (Item 20) | +18 Calculated: 86 at end of 2023 → 104 at end of 2025 | −74 Calculated: 831 at end of 2023 → 757 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2008 From a verified franchisor listing | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — All90 full-year spas Q1 22 count other Table19.1 All90 full-year spas Q1 · 2026 FDD · Item 19 · PDF p. 40 Locations counted not stated in the reviewed record — All90 full-year spas Q2 22 count other Table19.1 All90 full-year spas Q2 · 2026 FDD · Item 19 · PDF p. 40 Locations counted not stated in the reviewed record — All90 full-year spas Q3 $774,920 other Table19.1 All90 full-year spas Q3 · 2026 FDD · Item 19 · PDF p. 40 +18 more groups in the full report | Not disclosed — no Item 19 financial performance representation |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.