MassageLuXe
Franchise research report · reviewed 2026 disclosure data
Researching MassageLuXe franchise opportunities? Every figure below is cited to the FDD.
Reviewed sources
- Franchising since
- 2008 Source: franchise.org
- Headquarters
- Chesterfield, MO United States Source: franchise.org
MassageLuXe franchise specializes in therapeutic massage and spa services, offering a membership-based model that provides clients with affordable access to pro
Headline figures
Quick facts
- How much does it cost to open a MassageLuXe franchise?
- The MassageLuXe Franchise Disclosure Document reports an estimated initial investment of $575,600–$835,300 (2026 FDD, Item 7, PDF p. 19). This is the franchisor's disclosed estimate, not a quote. Details
- What is the MassageLuXe initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $42,500 (2026 FDD, Item 5, PDF p. 13). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does MassageLuXe charge?
- The disclosed ongoing royalty is $6 (2026 FDD, Item 6, PDF p. 15). The brand or advertising fund contribution is $15,000 (2026 FDD, Item 6, PDF p. 14). Other recurring fees are listed in Item 6. Details
- Does MassageLuXe disclose financial performance (Item 19)?
- Yes. The MassageLuXe FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 40). Figures apply only to the locations and period each one covers. Details
- How many MassageLuXe locations are there?
- The FDD reports 104 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 58). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $575,600 – $835,300 in the 2026 FDD (Item 7); several initial fee options apply.
- 2Item 19 covers 21 separate groups: other measures for 22 Franchised locations; other measures for 22 Franchised locations; other measures for 23 Franchised locations; other measures for 23 Franchised locations; other measures for 90 Franchised locations; other measures for 4 Franchised locations; other measures for 4 Franchised locations; other measures for 5 Franchised locations; other measures for 5 Franchised locations; other measures for 18 Franchised locations; other measures for 9 Franchised locations; other measures for 9 Franchised locations; other measures for 9 Franchised locations; other measures for 10 Franchised locations; other measures for 37 Franchised locations; other measures for 8 Franchised locations; other measures for 9 Franchised locations; other measures for 9 Franchised locations; other measures for 9 Franchised locations; other measures for 35 Franchised locations; costs and profit for 18 Franchised locations. They are not combined.
- 3Outlets grew by 12 in 2025, to 104 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2026 FDD · Item 7 · PDF p. 19
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 13
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty You — 6%Main ongoing fee
45 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
21 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 22 locations
- Who is counted
- All90 full-year spas Q1
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 22 locations
- Who is counted
- All90 full-year spas Q2
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 23 locations
- Who is counted
- All90 full-year spas Q3
- Period
- Average Gross revenue
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 23 locations
- Who is counted
- All90 full-year spas Q4
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 90 locations
- Who is counted
- All90 full-year spas Total
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 4 locations
- Who is counted
- Opened2008–2012 Q1
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 4 locations
- Who is counted
- Opened2008–2012 Q2
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 5 locations
- Who is counted
- Opened2008–2012 Q3
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 5 locations
- Who is counted
- Opened2008–2012 Q4
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 18 locations
- Who is counted
- Opened2008–2012 Total
- Period
- Percent of spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 9 locations
- Who is counted
- Opened2013–2018 Q1
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 9 locations
- Who is counted
- Opened2013–2018 Q2
- Period
- Percent of spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 9 locations
- Who is counted
- Opened2013–2018 Q3
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- Opened2013–2018 Q4
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 37 locations
- Who is counted
- Opened2013–2018 Total
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 8 locations
- Who is counted
- Opened2019–2024 Q1
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 9 locations
- Who is counted
- Opened2019–2024 Q2
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 9 locations
- Who is counted
- Opened2019–2024 Q3
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 9 locations
- Who is counted
- Opened2019–2024 Q4
- Period
- Spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Other measures · 35 locations
- Who is counted
- Opened2019–2024 Total
- Period
- Percent of spas
- Excluded
- 14opened2025 excluded; full-year operating Dec31 2025
- Method
- Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.
Locations counted: not stated in the reviewed record
Costs and profit · 18 locations
- Who is counted
- 18 reporting franchised spas of22
- Period
- Maximum
- Excluded
- 4 inaccurate/incomplete excluded;86other spas excluded reporting/full-year/transfer criteria
- Method
- Unaudited reports and POS. Payroll excludes GM/owner salary; net profit afterroyalties/POS/adfees, excludes GM/ownercomp,debtservice,depreciation,amortization,incometax and atypical expenses.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 58
Net +18 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($575,600 – $835,300) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 92 to 104 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 19
- [2]Standard initial franchise fee — Item 5 · PDF p. 13
- [3]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Q1 · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
- [4]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Q2 · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
- [5]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Q3 · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
- [6]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Q4 · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
- [7]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Total · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
- [8]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Q1 · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
- [9]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Q2 · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
- [10]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Q3 · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
- [11]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Q4 · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
- [12]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Total · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
- [13]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Q1 · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
- [14]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Q2 · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
- [15]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Q3 · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
- [16]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Q4 · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
- [17]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Total · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
- [18]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Q1 · PDF p. 52; PDF p. 53; PDF p. 54
- [19]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Q2 · PDF p. 52; PDF p. 53; PDF p. 54
- [20]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Q3 · PDF p. 52; PDF p. 53; PDF p. 54
- [21]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Q4 · PDF p. 52; PDF p. 53; PDF p. 54
- [22]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Total · PDF p. 52; PDF p. 53; PDF p. 54
- [23]Item 19 — Locations counted not stated in the reviewed record — 18 reporting franchised spas of22 · PDF p. 56
- [24]Outlet counts — Item 20, Table 1 · PDF p. 58
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
116 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | cash | $619,450 |
| 2025 | cash - franchise support | $1,037,834 |
| 2025 | accounts receivable | $507,269 |
| 2025 | due from related party | $50,004 |
| 2025 | prepaid expenses and deposits | $241,647 |
| 2025 | total current assets | $2,456,204 |
| 2025 | property and equipment, net | $63,039 |
| 2025 | operating lease right-of-use assets | $810,496 |
| 2025 | total assets | $3,706,449 |
| 2025 | accrued expenses | $344,236 |
| 2025 | franchise support liabilities | $1,037,834 |
| 2025 | operating lease liability, current | $136,039 |
| 2025 | total current liabilities | $2,274,937 |
| 2025 | deferred revenue, noncurrent | $85,000 |
| 2025 | operating lease liability | $690,196 |
| 2025 | note payable, related party | $788,530 |
| 2025 | royalty revenue | $4,578,531 |
| 2025 | advertising revenue | $2,697,837 |
| 2025 | other franchise fee revenue | $636,300 |
| 2025 | total revenue | $9,091,063 |
| 2025 | cost of sales advertising | $2,697,837 |
| 2025 | other cost of sales | $603,482 |
| 2025 | operating expenses | $5,596,802 |
| 2025 | franchise and area development fees | $298,250 |
| 2025 | accounts receivable, noncurrent | $62,900 |
| 2025 | deferred revenue | $386,750 |
| 2025 | total liabilities | $3,838,663 |
| 2025 | total cost of sales | $3,989,276 |
| 2025 | intangible assets, net | $313,810 |
| 2025 | note payable, related party, current | $7,965 |
| 2025 | current liabilities accounts payable | $362,113 |
| 2025 | area developer commissions and royalties | $687,957 |
| 2025 | other revenue | $880,145 |
| 2024 | cash - franchise support | $786,645 |
| 2024 | accounts receivable | $324,991 |
| 2024 | total current assets | $1,964,976 |
| 2024 | operating lease right-of-use assets | $112,230 |
| 2024 | intangible assets, net | $93,082 |
| 2024 | accrued expenses | $118,326 |
| 2024 | franchise support liabilities | $786,645 |
| 2024 | operating lease liability, current | $114,407 |
| 2024 | note payable, related party, current | $8,046 |
| 2024 | total current liabilities | $1,653,569 |
| 2024 | deferred revenue, noncurrent | $127,500 |
| 2024 | note payable, related party | $796,495 |
| 2024 | total liabilities | $2,577,564 |
| 2024 | royalty revenue | $4,078,159 |
| 2024 | advertising revenue | $2,420,181 |
| 2024 | other franchise fee revenue | $535,661 |
| 2024 | other revenue | $697,255 |
| 2024 | total revenue | $8,174,381 |
| 2024 | cost of sales advertising | $2,420,181 |
| 2024 | other cost of sales | $499,458 |
| 2024 | total cost of sales | $3,689,581 |
| 2024 | operating expenses | $4,709,922 |
| 2024 | area developer commissions and royalties | $769,942 |
| 2024 | current liabilities accounts payable | $237,895 |
| 2024 | prepaid expenses and deposits | $89,958 |
| 2024 | due from related party | $21,916 |
| 2024 | accounts receivable, noncurrent | $62,900 |
| 2024 | property and equipment, net | $73,324 |
| 2024 | deferred revenue | $388,250 |
| 2024 | cash | $741,466 |
| 2024 | total assets | $2,306,512 |
| 2024 | franchise and area development fees | $443,125 |
| 2023 | cash | $1,539,518 |
| 2023 | accounts receivable | $248,566 |
| 2023 | due from related party | $76,916 |
| 2023 | total current assets | $2,657,178 |
| 2023 | property and equipment, net | $27,575 |
| 2023 | operating lease right-of-use assets | $258,935 |
| 2023 | intangible assets, net | $102,666 |
| 2023 | accounts receivable, noncurrent | $62,900 |
| 2023 | current liabilities accounts payable | $299,915 |
| 2023 | accrued expenses | $579,812 |
| 2023 | franchise support liabilities | $713,022 |
| 2023 | deferred revenue | $408,000 |
| 2023 | operating lease liability, current | $147,301 |
| 2023 | note payable, related party, current | $7,440 |
| 2023 | note payable, related party | $736,587 |
| 2023 | total liabilities | $3,091,484 |
| 2023 | advertising revenue | $2,162,379 |
| 2023 | franchise and area development fees | $645,250 |
| 2023 | other franchise fee revenue | $456,246 |
| 2023 | other revenue | $541,813 |
| 2023 | cost of sales advertising | $2,162,379 |
| 2023 | area developer commissions and royalties | $875,337 |
| 2023 | other cost of sales | $419,591 |
| 2023 | total cost of sales | $3,457,307 |
| 2023 | total current liabilities | $2,155,490 |
| 2023 | total assets | $3,109,254 |
| 2023 | deferred revenue, noncurrent | $85,000 |
| 2023 | cash - franchise support | $713,022 |
| 2023 | prepaid expenses and deposits | $79,156 |
| 2023 | operating lease liability | $114,407 |
| 2023 | total revenue | $7,396,985 |
| 2023 | royalty revenue | $3,591,297 |
| 2023 | operating expenses | $3,918,763 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.