Franopolis

    MassageLuXe

    Franchise research report · reviewed 2026 disclosure data

    Reviewed sources
    Franchising since
    2008
    Source: franchise.org
    Headquarters
    Chesterfield, MO United States
    Source: franchise.org

    MassageLuXe franchise specializes in therapeutic massage and spa services, offering a membership-based model that provides clients with affordable access to pro

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    Headline figures

    MassageLuXe quick facts

    Is MassageLuXe a franchise?
    Yes. MassageLuXe offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 104 franchised and 0 company-owned outlets (2026 FDD, Item 20, PDF p. 58).
    How much does it cost to open a MassageLuXe franchise?
    The MassageLuXe Franchise Disclosure Document reports an estimated initial investment of $575,600–$835,300 (2026 FDD, Item 7, PDF p. 19). This is the franchisor's disclosed estimate, not a quote. Details
    What is the MassageLuXe initial franchise fee?
    The disclosed initial franchise fee for a standard single unit is $42,500 (2026 FDD, Item 5, PDF p. 13). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
    What ongoing fees does MassageLuXe charge?
    The disclosed ongoing royalty is 6% (2026 FDD, Item 6, PDF p. 15). The brand or advertising fund contribution is $15,000 (2026 FDD, Item 6, PDF p. 14). Other recurring fees are listed in Item 6. Details
    Does MassageLuXe disclose financial performance (Item 19)?
    Yes. The MassageLuXe FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 40). Figures apply only to the locations and period each one covers. Details
    How many MassageLuXe locations are there?
    The FDD reports 104 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 58). Existing locations do not indicate territory availability. Details
    Is MassageLuXe a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1Opening costs are estimated at $575,600 – $835,300 in the 2026 FDD (Item 7); several initial fee options apply.
    2. 2Item 19 covers 21 separate groups: other measures for 22 Franchised locations; other measures for 22 Franchised locations; other measures for 23 Franchised locations; other measures for 23 Franchised locations; other measures for 90 Franchised locations; other measures for 4 Franchised locations; other measures for 4 Franchised locations; other measures for 5 Franchised locations; other measures for 5 Franchised locations; other measures for 18 Franchised locations; other measures for 9 Franchised locations; other measures for 9 Franchised locations; other measures for 9 Franchised locations; other measures for 10 Franchised locations; other measures for 37 Franchised locations; other measures for 8 Franchised locations; other measures for 9 Franchised locations; other measures for 9 Franchised locations; other measures for 9 Franchised locations; other measures for 35 Franchised locations; costs and profit for 18 Franchised locations. They are not combined.
    3. 3Outlets grew by 12 in 2025, to 104 (United States, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    Compare outlet trendsPut Item 20 counts side by side with up to 3 other brands.

    MassageLuXe head-to-head

    Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

    MassageLuXeVSPalm Beach Tan®
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    MassageLuXeVSSun Tan City
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    MassageLuXeVSGLO Tanning Franchise LLC
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    MassageLuXeVSMassage Heights Body + Face
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    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Total estimated initial investment

    2026 FDD · Item 7 · PDF p. 19

    Standard single-unit franchise fee

    2026 FDD · Item 5 · PDF p. 13
    Discounted and multi-unit options are separate; see all fees.

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Royalty You — 6%Main ongoing fee

    45 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    21 separate populations, shown apart. Revenue is not owner income.

    22 locations

    Other measures · 22 locations

    Who is counted
    All90 full-year spas Q1
    Period
    Spas
    Excluded
    14opened2025 excluded; full-year operating Dec31 2025
    Method
    Quartiles by gross revenue within opening cohort; source totals/percentages retained even inconsistent; unaudited. Table19.5 heading2024 but columns2025; table19.15 heading2019–2023 but table2019–2024.

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    United States, as labeled in the FDD · counts as of 2025 of each year.

    2026 FDD · Item 20 · PDF p. 58

    Net +18 outlets, 2023–2025

    08620239220241042025+6+12

    Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($575,600 – $835,300) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 92 to 104 in 2025. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Estimated initial investment — Item 7 · PDF p. 19
    2. [2]Standard initial franchise fee — Item 5 · PDF p. 13
    3. [3]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Q1 · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
    4. [4]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Q2 · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
    5. [5]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Q3 · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
    6. [6]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Q4 · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
    7. [7]Item 19 — Locations counted not stated in the reviewed record — All90 full-year spas Total · PDF p. 40; PDF p. 41; PDF p. 42; PDF p. 43
    8. [8]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Q1 · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
    9. [9]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Q2 · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
    10. [10]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Q3 · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
    11. [11]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Q4 · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
    12. [12]Item 19 — Locations counted not stated in the reviewed record — Opened2008–2012 Total · PDF p. 44; PDF p. 45; PDF p. 46; PDF p. 47
    13. [13]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Q1 · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
    14. [14]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Q2 · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
    15. [15]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Q3 · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
    16. [16]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Q4 · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
    17. [17]Item 19 — Locations counted not stated in the reviewed record — Opened2013–2018 Total · PDF p. 48; PDF p. 49; PDF p. 50; PDF p. 51
    18. [18]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Q1 · PDF p. 52; PDF p. 53; PDF p. 54
    19. [19]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Q2 · PDF p. 52; PDF p. 53; PDF p. 54
    20. [20]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Q3 · PDF p. 52; PDF p. 53; PDF p. 54
    21. [21]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Q4 · PDF p. 52; PDF p. 53; PDF p. 54
    22. [22]Item 19 — Locations counted not stated in the reviewed record — Opened2019–2024 Total · PDF p. 52; PDF p. 53; PDF p. 54
    23. [23]Item 19 — Locations counted not stated in the reviewed record — 18 reporting franchised spas of22 · PDF p. 56
    24. [24]Outlet counts — Item 20, Table 1 · PDF p. 58

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.

    Territory & operations

    116 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.

    These are contract disclosures, not confirmation that any territory is currently available.

    Legal & agreement

    Franchisor financial statements

    Fiscal yearMeasureReported value
    2025cash$619,450
    2025cash - franchise support$1,037,834
    2025accounts receivable$507,269
    2025due from related party$50,004
    2025prepaid expenses and deposits$241,647
    2025total current assets$2,456,204
    2025property and equipment, net$63,039
    2025operating lease right-of-use assets$810,496
    2025total assets$3,706,449
    2025accrued expenses$344,236
    2025franchise support liabilities$1,037,834
    2025operating lease liability, current$136,039

    These figures describe the franchisor company, not individual franchise locations.

    SBA-backed loans to franchisees

    Loading…

    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    Related research

    Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.

    Palm Beach Tan®Sun Tan CityGLO Tanning Franchise LLCMassage Heights Body + FaceMiniLuxeTownhouse

    Head-to-head comparisons

    MassageLuXe vs Palm Beach Tan®MassageLuXe vs Sun Tan CityMassageLuXe vs GLO Tanning Franchise LLCMassageLuXe vs Massage Heights Body + FaceMassageLuXe vs MiniLuxeMassageLuXe vs Townhouse
    Compare reviewed facts

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

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