Franchise opportunities compared
MassageLuXe vs Palm Beach Tan®
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (MassageLuXe: 21, Palm Beach Tan®: 4). Different groups are not directly comparable.
| Disclosure |  MassageLuXe |  Palm Beach Tan® |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $575,600 – $835,300 Total 18 — $575600 2026 FDD · Item 7 · PDF p. 19 | $755,390 – $1,263,712 TOTAL 2026 FDD · Item 7 · PDF p. 22 |
| Standard initial franchise fee (Item 5) | $42,500 2026 FDD · Item 5 · PDF p. 13 | $30,000 2026 FDD · Item 5 · PDF p. 15 |
| Royalty (Item 6) | $6.00 Royalty You — 6% 2026 FDD · Item 6 · PDF p. 15 | 4% · percentage of Gross Sales; 4% for months 1-12, 5% for months 13-24, and 6% thereafter Royalty Fee 2026 FDD · Item 6 · PDF p. 16 |
| Brand / advertising fund (Item 6) | $15,000 Start - Up Marketing — $15000 2026 FDD · Item 6 · PDF p. 14 | 2% of percentage of gross sales Advertising Fund 2026 FDD · Item 6 · PDF p. 16 |
| System scale & health | ||
| Total outlets (Item 20) | 104 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 58 | 634 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 66 |
| Net outlet change (Item 20) | +18 Calculated: 86 at end of 2023 → 104 at end of 2025 | −21 Calculated: 655 at end of 2023 → 634 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2008 From a verified franchisor listing | 2001 for Palm Beach Tan locations; 2026 for Palm Beach Tan • Wellness locations 2026 FDD · Item 1 · PDF p. 10 |
| Franchisor founded (Item 1) | Not available Not in reviewed records | 2001 2026 FDD · Item 1 · PDF p. 10 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — All90 full-year spas Q1 22 count other Table19.1 All90 full-year spas Q1 · 2026 FDD · Item 19 · PDF p. 40 Locations counted not stated in the reviewed record — All90 full-year spas Q2 22 count other Table19.1 All90 full-year spas Q2 · 2026 FDD · Item 19 · PDF p. 40 Locations counted not stated in the reviewed record — All90 full-year spas Q3 $774,920 other Table19.1 All90 full-year spas Q3 · 2026 FDD · Item 19 · PDF p. 40 +18 more groups in the full report | Franchised (314 locations) — revenue $504,916 median Total Revenues · 2026 FDD · Item 19 · PDF p. 64 Franchised (324 locations) — revenue $549,415 mean Total Revenues · 2026 FDD · Item 19 · PDF p. 64 Company-owned (310 locations) — revenue — 310 Company-Owned Sample Locations -- comprised of 23 company-owned locations o… $524,160 mean Total Revenues · 2026 FDD · Item 19 · PDF p. 61 +1 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.