Franchise opportunities compared
MassageLuXe vs The Tox
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (MassageLuXe: 21, The Tox: 1). Different groups are not directly comparable.
| Disclosure |  MassageLuXe |  The Tox |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $575,600 – $835,300 Total 18 — $575600 2026 FDD · Item 7 · PDF p. 19 | $331,500 – $591,240 Single business — TOTAL 2026 FDD · Item 7 · PDF p. 20 |
| Standard initial franchise fee (Item 5) | $42,500 2026 FDD · Item 5 · PDF p. 13 | $49,500 2026 FDD · Item 5 · PDF p. 12 |
| Royalty (Item 6) | $6.00 Royalty You — 6% 2026 FDD · Item 6 · PDF p. 15 | $1,500 USD per month minimum (royalty otherwise 8% of Gross Revenue.) Continuing Royalty Fee — monthly minimum 2026 FDD · Item 6 · PDF p. 13 |
| Brand / advertising fund (Item 6) | $15,000 Start - Up Marketing — $15000 2026 FDD · Item 6 · PDF p. 14 | 2% of gross revenue; payable weekly. Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 13 |
| System scale & health | ||
| Total outlets (Item 20) | 104 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 58 | 86 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 52 |
| Net outlet change (Item 20) | +18 Calculated: 86 at end of 2023 → 104 at end of 2025 | +64 Calculated: 22 at end of 2023 → 86 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2008 From a verified franchisor listing | February 2021 2026 FDD · Item 1 · PDF p. 8 |
| Franchisor founded (Item 1) | Not available Not in reviewed records | 2021; formed in California on January 24. 2026 FDD · Item 1 · PDF p. 8 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — All90 full-year spas Q1 22 count other Table19.1 All90 full-year spas Q1 · 2026 FDD · Item 19 · PDF p. 40 Locations counted not stated in the reviewed record — All90 full-year spas Q2 22 count other Table19.1 All90 full-year spas Q2 · 2026 FDD · Item 19 · PDF p. 40 Locations counted not stated in the reviewed record — All90 full-year spas Q3 $774,920 other Table19.1 All90 full-year spas Q3 · 2026 FDD · Item 19 · PDF p. 40 +18 more groups in the full report | Locations counted not stated in the reviewed record $72,725 other Total Cost of Goods Sold · 2026 FDD · Item 19 · PDF p. 48 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.