Franchise opportunities compared
Milkshake Factory vs Mister Softee
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Milkshake Factory
$510,492 – $772,548
2025 FDD · Item 7 · PDF p. 18Mister Softee
$297,000
2026 FDD · Item 7 · PDF p. 10Initial franchise fee · Item 5
Milkshake Factory
$60,000
2025 FDD · Item 5 · PDF p. 8Mister Softee
$7,500
2026 FDD · Item 5 · PDF p. 8Royalty · Item 6
Milkshake Factory
6% · percentage of Adjusted Gross Sales; second year minimum $1,200 per month; third and subsequent years minimum $1,500 per month
2025 FDD · Item 6 · PDF p. 10Mister Softee
$4,045
2026 FDD · Item 6 · PDF p. 9Before you compare
- Milkshake Factory figures come from its 2025 FDD and Mister Softee figures from its 2026 FDD, so the years differ.
- Only Milkshake Factory has reviewed Item 19 figures here.
Financial commitment
Milkshake Factory
Mister SofteeMilkshake Factory
Mister Softee
Milkshake Factory
Mister Softee
Milkshake Factory
Mister Softee
Milkshake Factory
Mister Softee
System scale & health
Milkshake FactoryMister SofteeMilkshake Factory
Mister Softee
Milkshake Factory
Mister Softee
Milkshake Factory
Mister Softee
Milkshake Factory
Mister Softee
Milkshake Factory
Mister Softee
Financial performance (Item 19), by location group
Milkshake FactoryMister SofteeNot disclosed — no Item 19 financial performance representation
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Milkshake Factory vs Mister Softee: common questions
- Which costs less to open, Milkshake Factory or Mister Softee?
- Milkshake Factory: $510,492 – $772,548 (2025 FDD · Item 7 · PDF p. 18); Mister Softee: $297,000 (2026 FDD · Item 7 · PDF p. 10). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Mister Softee. Estimates are not quotes, and the FDD years may differ.
- How do Milkshake Factory and Mister Softee royalties compare?
- Milkshake Factory: 6% · percentage of Adjusted Gross Sales; second year minimum $1,200 per month; third and subsequent years minimum $1,500 per month (2025 FDD · Item 6 · PDF p. 10); Mister Softee: $4,045 (2026 FDD · Item 6 · PDF p. 9). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Milkshake Factory or Mister Softee?
- Milkshake Factory: 14 (2025 FDD · Item 20 · PDF p. 56); Mister Softee: 617 (2026 FDD · Item 20 · PDF p. 26). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Milkshake Factory and Mister Softee disclose financial performance (Item 19)?
- Milkshake Factory has reviewed Item 19 figures for 5 location groups; Mister Softee makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Milkshake Factory report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Mister Softee report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
