Franchise opportunities compared
My Favorite Muffin Bakery vs WOOPS!
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- WOOPS! discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (My Favorite Muffin Bakery: 9, WOOPS!: 25). Different groups are not directly comparable.
| Disclosure |  My Favorite Muffin Bakery |  WOOPS! |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $424,000 – $670,500 Total initial investment 2026 FDD · Item 7 · PDF p. 25 | $64,875 – $455,675 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $46,000 2026 FDD · Item 5 · PDF p. 10 |
| Royalty (Item 6) | 5% Royalty fee percent of Gross Revenues 2026 FDD · Item 6 · PDF p. 21 | 120% If the franchisee does not report monthly revenue, the franchisor collects 120% of the last Continuing Royalty Fee collected and settles the balance in the next period in which revenue is reported. 2026 FDD · Item 6 · PDF p. 17 |
| Brand / advertising fund (Item 6) | 5% Marketing fund maximum percent — 5% 2026 FDD · Item 6 · PDF p. 21 | 2% of monday through sunday), directly to the brand fund. Brand Fund Contribution: 2% of monthly Gross Revenue, subject to increases not exceeding 3% of monthly Gross Revenue; paid weekly on Tuesday for the prior week’s Gross Revenue 2026 FDD · Item 6 · PDF p. 12 |
| System scale & health | ||
| Total outlets (Item 20) | Not available No reviewed outlet counts | Not available No reviewed outlet counts |
| Net outlet change (Item 20) | Not available Only one year reported | Not available Only one year reported |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — MFM Cafe stores — 2024 — 4th quartile 292,568 $ other 2024 4th quartile gross revenues range · 2026 FDD · Item 19 · PDF p. 82 Locations counted not stated in the reviewed record — MFM Cafe stores — 2025 — 3rd quartile 2 units other 2025 3rd quartile count exceeding average · 2026 FDD · Item 19 · PDF p. 82 Locations counted not stated in the reviewed record — MFM Cafe stores — 2025 — 1st quartile 1,132,090 $ other 2025 1st quartile median gross revenues · 2026 FDD · Item 19 · PDF p. 82 +6 more groups in the full report | Locations counted not stated in the reviewed record — 5 temporary pop-up/event outlets 2 months other Pop Up 1 · 2026 FDD · Item 19 · PDF p. 61 Locations counted not stated in the reviewed record — Bake Shop 2; 20mobile/3shops as source table introduction; source24total/21mobi… 1,110 transactions other Bake Shop 2 February · 2026 FDD · Item 19 · PDF p. 57 Locations counted not stated in the reviewed record — Mobile 14; 20mobile/3shops as source table introduction; source24total/21mobile… $27 other Mobile 14 November · 2026 FDD · Item 19 · PDF p. 60 +22 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
My Favorite Muffin Bakery vs WOOPS!: common questions
- Which costs less to open, My Favorite Muffin Bakery or WOOPS!?
- My Favorite Muffin Bakery: $424,000 – $670,500 (2026 FDD · Item 7 · PDF p. 25); WOOPS!: $64,875 – $455,675 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for WOOPS!. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do My Favorite Muffin Bakery and WOOPS! royalties compare?
- My Favorite Muffin Bakery: 5% (2026 FDD · Item 6 · PDF p. 21); WOOPS!: 120% (2026 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Do My Favorite Muffin Bakery and WOOPS! disclose financial performance (Item 19)?
- My Favorite Muffin Bakery has reviewed Item 19 figures for 9 location groups; WOOPS! has reviewed Item 19 figures for 25 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.