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    Potbelly Sandwich Works vs PrimoHoagies

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Potbelly Sandwich Works2026 FDDPrimoHoagies2026 FDD

    Initial investment · Item 7

    Potbelly Sandwich Works

    $628,938 – $999,371

    2026 FDD · Item 7 · PDF p. 27

    PrimoHoagies

    $366,240 – $652,496

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Potbelly Sandwich Works

    Not available

    PrimoHoagies

    $25,000

    2026 FDD · Item 5 · PDF p. 13

    Royalty · Item 6

    Potbelly Sandwich Works

    $50

    2026 FDD · Item 6 · PDF p. 17

    PrimoHoagies

    6%

    2026 FDD · Item 6 · PDF p. 15

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • PrimoHoagies discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Potbelly Sandwich Works: 55, PrimoHoagies: 5). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Potbelly Sandwich Works

    $628,938 – $999,371
    Potbelly shop — Total initial investment: $628,938 $999,371
    2026 FDD · Item 7 · PDF p. 27

    PrimoHoagies

    $366,240 – $652,496
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Potbelly Sandwich Works

    Not available
    No single standard fee identified

    PrimoHoagies

    $25,000
    2026 FDD · Item 5 · PDF p. 13
    Royalty (Item 6)

    Potbelly Sandwich Works

    $50
    000, (2) temporarily reduce the Royalty percentage payable for that Potbelly Shop by — 50%
    2026 FDD · Item 6 · PDF p. 17

    PrimoHoagies

    6%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Potbelly Sandwich Works

    3%
    ype of fee 1 Column 2 Amount Column 3 Due Date Column 4 Remarks Brand Fund Currently — 3% — 3%
    2026 FDD · Item 6 · PDF p. 19

    PrimoHoagies

    3%
    Brand fund contribution — 3%
    2026 FDD · Item 6 · PDF p. 15

    System scale & health

    Total outlets (Item 20)

    Potbelly Sandwich Works

    470
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 75

    PrimoHoagies

    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)

    Potbelly Sandwich Works

    +45
    Calculated: 425 at end of 2023 → 470 at end of 2025

    PrimoHoagies

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Potbelly Sandwich Works

    Not available
    No complete exit records for a year

    PrimoHoagies

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Potbelly Sandwich Works

    2009
    From a verified franchisor listing

    PrimoHoagies

    2002
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Potbelly Sandwich Works

    Not available
    Not in reviewed records

    PrimoHoagies

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Potbelly Sandwich Works
    Locations counted not stated in the reviewed record — Systemwide franchised+affiliate — Suburban
    270 shops
    other Systemwide franchised+affiliate 2025 Suburban
    2026 FDD · Item 19 · PDF p. 73
    Locations counted not stated in the reviewed record — Systemwide franchised+affiliate — Urban
    54 shops
    other Systemwide franchised+affiliate 2025 Urban
    2026 FDD · Item 19 · PDF p. 73
    Locations counted not stated in the reviewed record — Systemwide franchised+affiliate — All Shops
    415 shops
    other Systemwide franchised+affiliate 2024 All Shops
    2026 FDD · Item 19 · PDF p. 73
    +52 more groups in the full report
    PrimoHoagies
    Locations counted not stated in the reviewed record — Franchised Designated Restaurants open for entire measurement period
    $927,299
    other annual gross sales
    2026 FDD · Item 19 · PDF p. 54
    Locations counted not stated in the reviewed record — Top 25% of Designated Restaurants
    $1,348,351
    other Top quartile average annual sales
    2026 FDD · Item 19 · PDF p. 55
    Locations counted not stated in the reviewed record — All Designated Restaurants
    54 restaurants
    other All provisions count meeting or exceeding average
    2026 FDD · Item 19 · PDF p. 55
    +2 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Potbelly Sandwich Works vs PrimoHoagies: common questions

    Which costs less to open, Potbelly Sandwich Works or PrimoHoagies?
    Potbelly Sandwich Works: $628,938 – $999,371 (2026 FDD · Item 7 · PDF p. 27); PrimoHoagies: $366,240 – $652,496 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for PrimoHoagies. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Potbelly Sandwich Works and PrimoHoagies royalties compare?
    Potbelly Sandwich Works: $50 (2026 FDD · Item 6 · PDF p. 17); PrimoHoagies: 6% (2026 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Potbelly Sandwich Works and PrimoHoagies disclose financial performance (Item 19)?
    Potbelly Sandwich Works has reviewed Item 19 figures for 55 location groups; PrimoHoagies has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Potbelly Sandwich Works report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full PrimoHoagies report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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