Franchise opportunities compared
PuroClean vs ServiceMaster Clean
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
PuroClean
$56,298 – $277,118
2026 FDD · Item 7ServiceMaster Clean
$111,800 – $187,500
2026 FDD · Item 7 · PDF p. 42Initial franchise fee · Item 5
PuroClean
$59,000
2026 FDD · Item 5 · PDF p. 15ServiceMaster Clean
Not available
Royalty · Item 6
PuroClean
3% · percentage of Mitigation Services Gross Receipts; Reconstruction Services Royalty Fee is 3%
2026 FDD · Item 6 · PDF p. 18ServiceMaster Clean
4% · Contracted Recurring Services: 4% to 7% of Gross Service Sales; Other Services: 10% of Gross Service Sales, subject to the applicable Minimum Monthly Royalty
2026 FDD · Item 6 · PDF p. 28Before you compare
- Both sets of figures come from 2026 FDDs.
- PuroClean discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (PuroClean: 2, ServiceMaster Clean: 10). Different groups are not directly comparable.
Financial commitment
PuroClean
ServiceMaster CleanPuroClean
ServiceMaster Clean
PuroClean
ServiceMaster Clean
PuroClean
ServiceMaster Clean
PuroClean
ServiceMaster Clean
System scale & health
PuroCleanServiceMaster CleanPuroClean
ServiceMaster Clean
PuroClean
ServiceMaster Clean
PuroClean
ServiceMaster Clean
PuroClean
ServiceMaster Clean
PuroClean
ServiceMaster Clean
Financial performance (Item 19), by location group
PuroCleanServiceMaster CleanItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
PuroClean vs ServiceMaster Clean: common questions
- Which costs less to open, PuroClean or ServiceMaster Clean?
- PuroClean: $56,298 – $277,118 (2026 FDD · Item 7); ServiceMaster Clean: $111,800 – $187,500 (2026 FDD · Item 7 · PDF p. 42). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for PuroClean. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do PuroClean and ServiceMaster Clean royalties compare?
- PuroClean: 3% · percentage of Mitigation Services Gross Receipts; Reconstruction Services Royalty Fee is 3% (2026 FDD · Item 6 · PDF p. 18); ServiceMaster Clean: 4% · Contracted Recurring Services: 4% to 7% of Gross Service Sales; Other Services: 10% of Gross Service Sales, subject to the applicable Minimum Monthly Royalty (2026 FDD · Item 6 · PDF p. 28). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, PuroClean or ServiceMaster Clean?
- PuroClean: 433 (2026 FDD · Item 20 · PDF p. 59); ServiceMaster Clean: 584 (2026 FDD · Item 20 · PDF p. 77). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do PuroClean and ServiceMaster Clean disclose financial performance (Item 19)?
- PuroClean has reviewed Item 19 figures for 2 location groups; ServiceMaster Clean has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full PuroClean report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full ServiceMaster Clean report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
