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    Franchise opportunities compared

    Snooze Mattress Company vs Southern Steer Butcher

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Snooze Mattress Company2025 FDDSouthern Steer Butcher2026 FDD

    Initial investment · Item 7

    Snooze Mattress Company

    $302,200 – $859,600

    2025 FDD · Item 7

    Southern Steer Butcher

    $376,223 – $2,364,529

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Snooze Mattress Company

    $49,900

    2025 FDD · Item 5 · PDF p. 1

    Southern Steer Butcher

    $59,500

    2026 FDD · Item 5 · PDF p. 9

    Royalty · Item 6

    Snooze Mattress Company

    5%

    2025 FDD · Item 6 · PDF p. 11

    Southern Steer Butcher

    6%

    2026 FDD · Item 6 · PDF p. 11

    Before you compare

    • Snooze Mattress Company figures come from its 2025 FDD and Southern Steer Butcher figures from its 2026 FDD, so the years differ.
    • Snooze Mattress Company and Southern Steer Butcher disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Snooze Mattress Company: 1, Southern Steer Butcher: 172). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Snooze Mattress Company

    $302,200 – $859,600
    2025 FDD · Item 7

    Southern Steer Butcher

    $376,223 – $2,364,529
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Snooze Mattress Company

    $49,900
    2025 FDD · Item 5 · PDF p. 1

    Southern Steer Butcher

    $59,500
    2026 FDD · Item 5 · PDF p. 9
    Royalty (Item 6)

    Snooze Mattress Company

    5%
    Royalty fee
    2025 FDD · Item 6 · PDF p. 11

    Southern Steer Butcher

    6%
    Royalty — tier 1 rate
    2026 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)

    Snooze Mattress Company

    2%
    System brand fee — 2%
    2025 FDD · Item 6 · PDF p. 11

    Southern Steer Butcher

    2%
    Brand Fund Contribution — 2%
    2026 FDD · Item 6 · PDF p. 11

    System scale & health

    Total outlets (Item 20)

    Snooze Mattress Company

    Not available
    No reviewed outlet counts

    Southern Steer Butcher

    9
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 57
    Net outlet change (Item 20)

    Snooze Mattress Company

    Not available
    Only one year reported

    Southern Steer Butcher

    +5
    Calculated: 4 at end of 2023 → 9 at end of 2025
    Outlet exits (Item 20)

    Snooze Mattress Company

    Not available
    No complete exit records for a year

    Southern Steer Butcher

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Snooze Mattress Company

    Not available
    Not in reviewed records

    Southern Steer Butcher

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Snooze Mattress Company

    Not available
    Not in reviewed records

    Southern Steer Butcher

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Snooze Mattress Company
    Locations counted not stated in the reviewed record
    $100,643
    other Gross revenues
    2025 FDD · Item 19 · PDF p. 66
    Southern Steer Butcher
    Locations counted not stated in the reviewed record — Franchisee-operated Ocoee, Florida location; January 1–December 31, 2025; Net I…
    $162,923
    other Ocoee
    2026 FDD · Item 19 · PDF p. 54
    Locations counted not stated in the reviewed record — Franchisee-operated Jacksonville, Florida location; January 1–December 31, 2025…
    $16,725
    other Jacksonville
    2026 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Franchisee-operated St. Petersburg, Florida location; January 1–December 31, 20…
    $182,135
    other St. Petersburg
    2026 FDD · Item 19 · PDF p. 54
    +169 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Snooze Mattress Company vs Southern Steer Butcher: common questions

    Which costs less to open, Snooze Mattress Company or Southern Steer Butcher?
    Snooze Mattress Company: $302,200 – $859,600 (2025 FDD · Item 7); Southern Steer Butcher: $376,223 – $2,364,529 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Snooze Mattress Company. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Snooze Mattress Company and Southern Steer Butcher royalties compare?
    Snooze Mattress Company: 5% (2025 FDD · Item 6 · PDF p. 11); Southern Steer Butcher: 6% (2026 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Snooze Mattress Company and Southern Steer Butcher disclose financial performance (Item 19)?
    Snooze Mattress Company has reviewed Item 19 figures for 1 location group; Southern Steer Butcher has reviewed Item 19 figures for 172 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Snooze Mattress Company report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Southern Steer Butcher report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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