Franchise opportunities compared
Sonesta Hotels and Resorts Royal Sonesta vs SpringHill Suites By Marriott
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Sonesta Hotels and Resorts Royal Sonesta discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Sonesta Hotels and Resorts Royal Sonesta: 8, SpringHill Suites By Marriott: 7). Different groups are not directly comparable.
| Disclosure | SHSonesta Hotels and Resorts Royal Sonesta |  SpringHill Suites By Marriott |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $1,507,607 – $155,360,099 2026 FDD · Item 7 | $13,249,200 – $38,623,500 ers/ Employees/ Marriott Total Range (excludes costs identified as not determinable) — 13249200 2026 FDD · Item 7 · PDF p. 66 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | — 2026 FDD · Item 5 · PDF p. 38 |
| Royalty (Item 6) | 5% Royalty percentage of gross rooms revenue 2026 FDD · Item 6 · PDF p. 24 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | Not available No reviewed brand or advertising fund fee | $220 tion to the Marketing Fund of 2.5% of gross room sales); plus $10,000 per year; plus — 220 2026 FDD · Item 6 · PDF p. 38 |
| System scale & health | ||
| Total outlets (Item 20) | 18 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 77 | 1,132 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 123 |
| Net outlet change (Item 20) | −3 Calculated: 21 at end of 2023 → 18 at end of 2025 | +88 Calculated: 1,044 at end of 2023 → 1,132 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 1996 From a verified franchisor listing |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — SHR Company - Owned Hotels one full years $176 other SHR Company - Owned Hotels one full years ADR · 2026 FDD · Item 19 · PDF p. 72 Locations counted not stated in the reviewed record — SHR Company - Owned Hotels three full years $172 other SHR Company - Owned Hotels three full years ADR · 2026 FDD · Item 19 · PDF p. 72 Locations counted not stated in the reviewed record — SHR Franchised Hotels three full years 69.2 index other SHR Franchised Hotels three full years · 2026 FDD · Item 19 · PDF p. 74 +5 more groups in the full report | Locations counted not stated in the reviewed record — 510reservationIncludedHotels 1.2 percent other ookings from Marriott.com was 48.7%; the median bookings from Voice Reservations was · 2026 FDD · Item 19 · PDF p. 119 Locations counted not stated in the reviewed record — 508STRIncludedHotels 32.1 percent other 508 were STR Included Hotels. Of the 508 STR Included Hotels in 2025, 163 hotels or · 2026 FDD · Item 19 · PDF p. 118 Locations counted not stated in the reviewed record — 526one-yearcomps $99 other he 1-Year Comp Hotels ranged from $39.88 to $323.93, with a median average RevPAR of · 2026 FDD · Item 19 · PDF p. 118 +4 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Sonesta Hotels and Resorts Royal Sonesta vs SpringHill Suites By Marriott: common questions
- Which costs less to open, Sonesta Hotels and Resorts Royal Sonesta or SpringHill Suites By Marriott?
- Sonesta Hotels and Resorts Royal Sonesta: $1,507,607 – $155,360,099 (2026 FDD · Item 7); SpringHill Suites By Marriott: $13,249,200 – $38,623,500 (2026 FDD · Item 7 · PDF p. 66). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Sonesta Hotels and Resorts Royal Sonesta. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Sonesta Hotels and Resorts Royal Sonesta or SpringHill Suites By Marriott?
- Sonesta Hotels and Resorts Royal Sonesta: 18 (2026 FDD · Item 20 · PDF p. 77); SpringHill Suites By Marriott: 1,132 (2026 FDD · Item 20 · PDF p. 123). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Sonesta Hotels and Resorts Royal Sonesta and SpringHill Suites By Marriott disclose financial performance (Item 19)?
- Sonesta Hotels and Resorts Royal Sonesta has reviewed Item 19 figures for 8 location groups; SpringHill Suites By Marriott has reviewed Item 19 figures for 7 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.