Franchise opportunities compared
The Brass Tap vs The Counter
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
The Brass Tap
$792,950 – $1,279,550
2025 FDD · Item 7 · PDF p. 20The Counter
$712,133 – $1,988,750
2026 FDD · Item 7Initial franchise fee · Item 5
The Brass Tap
$25,000
2025 FDD · Item 5 · PDF p. 10The Counter
Not available
Royalty · Item 6
The Brass Tap
5%
2025 FDD · Item 6 · PDF p. 12The Counter
6%
2026 FDD · Item 6 · PDF p. 37Before you compare
- The Brass Tap figures come from its 2025 FDD and The Counter figures from its 2026 FDD, so the years differ.
- The Counter discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only The Counter has reviewed Item 19 figures here.
Financial commitment
The Brass Tap
The CounterThe Brass Tap
The Counter
The Brass Tap
The Counter
The Brass Tap
The Counter
The Brass Tap
The Counter
System scale & health
The Brass TapThe CounterThe Brass Tap
The Counter
The Brass Tap
The Counter
The Brass Tap
The Counter
The Brass Tap
The Counter
The Brass Tap
The Counter
Financial performance (Item 19), by location group
The Brass TapNo reviewed Item 19 figures
The CounterItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
The Brass Tap vs The Counter: common questions
- Which costs less to open, The Brass Tap or The Counter?
- The Brass Tap: $792,950 – $1,279,550 (2025 FDD · Item 7 · PDF p. 20); The Counter: $712,133 – $1,988,750 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for The Counter. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do The Brass Tap and The Counter royalties compare?
- The Brass Tap: 5% (2025 FDD · Item 6 · PDF p. 12); The Counter: 6% (2026 FDD · Item 6 · PDF p. 37). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Do The Brass Tap and The Counter disclose financial performance (Item 19)?
- The Brass Tap has no reviewed Item 19 figures on file; The Counter has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full The Brass Tap report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full The Counter report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
