Franchise opportunities compared
The Covery vs Unit Franchise
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
The Covery
$109,000 – $259,500
2025 FDD · Item 7Unit Franchise
$99,501 – $632,193
2025 FDD · Item 7Initial franchise fee · Item 5
The Covery
$42,500
2025 FDD · Item 5 · PDF p. 15Unit Franchise
$49,000
2025 FDD · Item 5 · PDF p. 14Royalty · Item 6
The Covery
6.75% or $2,500/mo min
2025 FDD · Item 6 · PDF p. 17Unit Franchise
$7.00
2025 FDD · Item 6 · PDF p. 15Before you compare
- Both sets of figures come from 2025 FDDs.
- The Covery and Unit Franchise disclose more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (The Covery: 1, Unit Franchise: 2). Different groups are not directly comparable.
Financial commitment
The Covery
Unit FranchiseThe Covery
Unit Franchise
The Covery
Unit Franchise
The Covery
Unit Franchise
The Covery
Unit Franchise
System scale & health
The CoveryUnit FranchiseThe Covery
Unit Franchise
The Covery
Unit Franchise
The Covery
Unit Franchise
The Covery
Unit Franchise
The Covery
Unit Franchise
Financial performance (Item 19), by location group
The CoveryUnit FranchiseItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
The Covery vs Unit Franchise: common questions
- Which costs less to open, The Covery or Unit Franchise?
- The Covery: $109,000 – $259,500 (2025 FDD · Item 7); Unit Franchise: $99,501 – $632,193 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Unit Franchise. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do The Covery and Unit Franchise royalties compare?
- The Covery: 6.75% or $2,500/mo min (2025 FDD · Item 6 · PDF p. 17); Unit Franchise: $7.00 (2025 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, The Covery or Unit Franchise?
- The Covery: 9 (2025 FDD · Item 20 · PDF p. 56); Unit Franchise: 154 (2025 FDD · Item 20 · PDF p. 54). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do The Covery and Unit Franchise disclose financial performance (Item 19)?
- The Covery has reviewed Item 19 figures for 1 location group; Unit Franchise has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full The Covery report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Unit Franchise report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
