Crumbl
Franchise research report · reviewed 2026 disclosure data
Researching Crumbl franchise opportunities? Every figure below is cited to the FDD.
Crumbl franchise has built a cult following with its rotating menu of gourmet cookies and signature pink boxes, becoming one of the fastest-growing dessert conc
Headline figures
Quick facts
- What ongoing fees does Crumbl charge?
- The disclosed ongoing royalty is $8 (2026 FDD, Item 6, PDF p. 17). The brand or advertising fund contribution is $2 (2026 FDD, Item 6, PDF p. 17). Other recurring fees are listed in Item 6. Details
- Does Crumbl disclose financial performance (Item 19)?
- Yes. The Crumbl FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 67). Figures apply only to the locations and period each one covers. Details
- How many Crumbl locations are there?
- The FDD reports 1,944 outlets at the end of 2023 (2026 FDD, Item 20, PDF p. 68). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Item 19 reports other measures and revenue for 776 locations.
- 2Outlets grew by 562 in 2023, to 1,944 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Item 6 fee — Royalt y * 1Main ongoing fee
63 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
One reported population. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Revenue and other measures · 776 locations
- Who is counted
- Crumbl franchise locations operating continuously throughout calendar 2025
- Excluded
- Among 1,048 continuously operating franchised outlets, 776 reported; 8 locations closed during 2025; 325 year-end locations excluded for partial-year operation or untimely/incomplete financial reporting
- Method
- Timely submitted complete franchise financial reports by first FDD issuance; historical reports
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of 2023 of each year.
2026 FDD · Item 20 · PDF p. 68
Net +0 outlets, 2023–2023
Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2023 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 1,382 to 1,944 in 2023. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Item 19 — Locations counted not stated in the reviewed record · PDF p. 67
- [2]Outlet counts — Item 20, Table 1 · PDF p. 68
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
1,309 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | total assets | $25,779,187 |
| 2025 | total operating expenses | $121,981,756 |
| 2025 | net decrease in cash and cash equivalents | -$18,407,011 |
| 2025 | total liabilities | $42,680,826 |
| 2025 | member's deficit | -$16,901,639 |
| 2025 | total liabilities and member's deficit | $25,779,187 |
| 2025 | revenues | $155,690,730 |
| 2025 | operating income | $33,708,974 |
| 2025 | net income and comprehensive income | $33,931,017 |
| 2025 | net cash provided by operating activities | $28,157,378 |
| 2025 | net cash used in investing activities | -$4,994,336 |
| 2025 | net cash used in financing activities | -$41,570,053 |
| 2024 | total assets | $39,626,748 |
| 2024 | net change in cash | $2,322,538 |
| 2024 | total liabilities | $63,074,098 |
| 2024 | member's deficit | -$23,447,350 |
| 2024 | revenues, net | $158,265,633 |
| 2024 | operating income | $90,287,714 |
| 2024 | net income | $91,187,380 |
| 2024 | net cash provided by operating activities | $103,607,916 |
| 2024 | net cash used in investing activities | -$525,244 |
| 2024 | net cash used in financing activities | -$100,760,134 |
| 2023 | total assets | $32,232,907 |
| 2023 | member's deficit | -$13,874,596 |
| 2023 | net income | $30,693,925 |
| 2023 | net cash provided by operating activities | $48,340,591 |
| 2023 | net cash used in investing activities | -$268,101 |
| 2023 | total liabilities | $46,107,503 |
| 2023 | revenues, net | $122,315,185 |
| 2023 | operating income | $29,872,963 |
| 2023 | net cash used in financing activities | -$55,356,711 |
| 2023 | net change in cash | -$7,284,221 |
| 2022 | revenues, net | $109,961,106 |
| 2022 | operating income | $52,809,592 |
| 2022 | net income | $52,786,342 |
| 2022 | net cash provided by operating activities | $57,274,999 |
| 2022 | net cash used in investing activities | -$2,031,479 |
| 2022 | net cash used in financing activities | -$37,213,860 |
| 2022 | net change in cash | $18,029,660 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.