Franopolis
    vs

    Franchise opportunities compared

    Crumbl vs Dairy Queen Treat franchise

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Crumbl2026 FDDDairy Queen Treat franchise2026 FDD

    Initial investment · Item 7

    Crumbl

    $848,566

    2026 FDD · Item 7 · PDF p. 29

    Dairy Queen Treat franchise

    $548,700 – $1,595,350

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Crumbl

    Not available

    Dairy Queen Treat franchise

    $25,000

    2026 FDD · Item 5 · PDF p. 20

    Royalty · Item 6

    Crumbl

    8%

    2026 FDD · Item 6 · PDF p. 17

    Dairy Queen Treat franchise

    5%

    2026 FDD · Item 6 · PDF p. 22

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Dairy Queen Treat franchise discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Crumbl has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Crumbl

    $848,566
    Crumbl location — Total initial investment: 8 4 8,566 - 1, 4 7 2 ,533
    2026 FDD · Item 7 · PDF p. 29

    Dairy Queen Treat franchise

    $548,700 – $1,595,350
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Crumbl

    Not available
    No single standard fee identified

    Dairy Queen Treat franchise

    $25,000
    2026 FDD · Item 5 · PDF p. 20
    Royalty (Item 6)

    Crumbl

    8%
    Item 6 fee — Royalt y * 1
    2026 FDD · Item 6 · PDF p. 17

    Dairy Queen Treat franchise

    5%
    Continuing license fee
    2026 FDD · Item 6 · PDF p. 22
    Brand / advertising fund (Item 6)

    Crumbl

    2%
    Item 6 fee — Marketing Fund Fee* 1,2 — 2%
    2026 FDD · Item 6 · PDF p. 17

    Dairy Queen Treat franchise

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    Crumbl

    972
    Outlets at end of 2023
    2026 FDD · Item 20 · PDF p. 68

    Dairy Queen Treat franchise

    310
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 65
    Net outlet change (Item 20)

    Crumbl

    Not available
    Only one year reported

    Dairy Queen Treat franchise

    −61
    Calculated: 371 at end of 2023 → 310 at end of 2025
    Outlet exits (Item 20)

    Crumbl

    Not available
    No complete exit records for a year

    Dairy Queen Treat franchise

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Crumbl

    Not available
    Not in reviewed records

    Dairy Queen Treat franchise

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Crumbl

    Not available
    Not in reviewed records

    Dairy Queen Treat franchise

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Crumbl
    Locations counted not stated in the reviewed record
    1,101 units
    other Year-end franchised outlets
    2026 FDD · Item 19 · PDF p. 67
    Dairy Queen Treat franchise

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Crumbl vs Dairy Queen Treat franchise: common questions

    Which costs less to open, Crumbl or Dairy Queen Treat franchise?
    Crumbl: $848,566 (2026 FDD · Item 7 · PDF p. 29); Dairy Queen Treat franchise: $548,700 – $1,595,350 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Dairy Queen Treat franchise. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Crumbl and Dairy Queen Treat franchise royalties compare?
    Crumbl: 8% (2026 FDD · Item 6 · PDF p. 17); Dairy Queen Treat franchise: 5% (2026 FDD · Item 6 · PDF p. 22). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Crumbl or Dairy Queen Treat franchise?
    Crumbl: 972 (2026 FDD · Item 20 · PDF p. 68); Dairy Queen Treat franchise: 310 (2026 FDD · Item 20 · PDF p. 65). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Crumbl and Dairy Queen Treat franchise disclose financial performance (Item 19)?
    Crumbl has reviewed Item 19 figures for 1 location group; Dairy Queen Treat franchise makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Crumbl report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Dairy Queen Treat franchise report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Compare Crumbl with

    Compare Dairy Queen Treat franchise with

    Add a third brand

    Compare up to four side by side

    Explore by brand

    Filter every published report

    FDD glossary

    Plain-language meaning of each Item