Franchise opportunities compared
Crumbl vs Dairy Queen Treat franchise
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Dairy Queen Treat franchise discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Crumbl has reviewed Item 19 figures here.
| Disclosure | CCrumbl | DQDairy Queen Treat franchise |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | Not available No reviewed Item 7 total | $548,700 – $1,595,350 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $25,000 2026 FDD · Item 5 · PDF p. 20 |
| Royalty (Item 6) | $8.00 Item 6 fee — Royalt y * 1 2026 FDD · Item 6 · PDF p. 17 | $5.00 Continuing license fee 2026 FDD · Item 6 · PDF p. 22 |
| Brand / advertising fund (Item 6) | $2.00 Item 6 fee — Marketing Fund Fee* 1,2 2026 FDD · Item 6 · PDF p. 17 | Not available No reviewed brand or advertising fund fee |
| System scale & health | ||
| Total outlets (Item 20) | 1,944 Outlets at end of 2023 2026 FDD · Item 20 · PDF p. 68 | 1,055 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 58 |
| Net outlet change (Item 20) | Not available Only one year reported | −67 Calculated: 1,122 at end of 2023 → 1,055 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record 1,101 units other Year-end franchised outlets · 2026 FDD · Item 19 · PDF p. 67 | Not disclosed — no Item 19 financial performance representation |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.