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    Franchise opportunities compared

    Baskin-Robbins vs Dairy Queen Treat franchise

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Baskin-Robbins2026 FDDDairy Queen Treat franchise2026 FDD

    Initial investment · Item 7

    Baskin-Robbins

    $307,400 – $626,700

    2026 FDD · Item 7 · PDF p. 40

    Dairy Queen Treat franchise

    $548,700 – $1,595,350

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Baskin-Robbins

    $25,000

    2026 FDD · Item 5 · PDF p. 30

    Dairy Queen Treat franchise

    $25,000

    2026 FDD · Item 5 · PDF p. 20

    Royalty · Item 6

    Baskin-Robbins

    1%

    2026 FDD · Item 6 · PDF p. 33

    Dairy Queen Treat franchise

    5%

    2026 FDD · Item 6 · PDF p. 22

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Dairy Queen Treat franchise discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Baskin-Robbins has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Baskin-Robbins

    $307,400 – $626,700
    Total Estimated Initial Investment: $307,400 to $626,700.
    2026 FDD · Item 7 · PDF p. 40

    Dairy Queen Treat franchise

    $548,700 – $1,595,350
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Baskin-Robbins

    $25,000
    2026 FDD · Item 5 · PDF p. 30

    Dairy Queen Treat franchise

    $25,000
    2026 FDD · Item 5 · PDF p. 20
    Royalty (Item 6)

    Baskin-Robbins

    1%
    Continuing Franchise Fee: 1.0% of Gross Sales for Restaurants in Alaska, Idaho, Montana, Oregon, or Washington.
    2026 FDD · Item 6 · PDF p. 33

    Dairy Queen Treat franchise

    5%
    Continuing license fee
    2026 FDD · Item 6 · PDF p. 22
    Brand / advertising fund (Item 6)

    Baskin-Robbins

    $3,000
    spend $3,000 toward the Marketing Start-Up Fee per Restaurant and we will contribute — 3000
    2026 FDD · Item 6 · PDF p. 33

    Dairy Queen Treat franchise

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    Baskin-Robbins

    1,219
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 87

    Dairy Queen Treat franchise

    310
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 65
    Net outlet change (Item 20)

    Baskin-Robbins

    −64
    Calculated: 1,283 at end of 2023 → 1,219 at end of 2025

    Dairy Queen Treat franchise

    −61
    Calculated: 371 at end of 2023 → 310 at end of 2025
    Outlet exits (Item 20)

    Baskin-Robbins

    Not available
    No complete exit records for a year

    Dairy Queen Treat franchise

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Baskin-Robbins

    1950
    From a verified franchisor listing

    Dairy Queen Treat franchise

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Baskin-Robbins

    Not available
    Not in reviewed records

    Dairy Queen Treat franchise

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Baskin-Robbins
    Locations counted not stated in the reviewed record — Baskin-Robbins 2025 franchised restaurants, 1st Quartile
    204 restaurants
    other 1st Quartile
    2026 FDD · Item 19 · PDF p. 79
    Locations counted not stated in the reviewed record — Baskin-Robbins 2025 franchised restaurants, 2nd Quartile
    204 restaurants
    other 2nd Quartile
    2026 FDD · Item 19 · PDF p. 79
    Locations counted not stated in the reviewed record — Baskin-Robbins 2025 franchised restaurants, 3rd Quartile
    204 restaurants
    other 3rd Quartile
    2026 FDD · Item 19 · PDF p. 79
    +14 more groups in the full report
    Dairy Queen Treat franchise

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Baskin-Robbins vs Dairy Queen Treat franchise: common questions

    Which costs less to open, Baskin-Robbins or Dairy Queen Treat franchise?
    Baskin-Robbins: $307,400 – $626,700 (2026 FDD · Item 7 · PDF p. 40); Dairy Queen Treat franchise: $548,700 – $1,595,350 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Baskin-Robbins. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Baskin-Robbins and Dairy Queen Treat franchise royalties compare?
    Baskin-Robbins: 1% (2026 FDD · Item 6 · PDF p. 33); Dairy Queen Treat franchise: 5% (2026 FDD · Item 6 · PDF p. 22). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Baskin-Robbins or Dairy Queen Treat franchise?
    Baskin-Robbins: 1,219 (2026 FDD · Item 20 · PDF p. 87); Dairy Queen Treat franchise: 310 (2026 FDD · Item 20 · PDF p. 65). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Baskin-Robbins and Dairy Queen Treat franchise disclose financial performance (Item 19)?
    Baskin-Robbins has reviewed Item 19 figures for 17 location groups; Dairy Queen Treat franchise makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Baskin-Robbins report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Dairy Queen Treat franchise report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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