Ellie Mental Health
Franchise research report · reviewed 2025 disclosure data
Researching Ellie Mental Health franchise opportunities? Every figure below is cited to the FDD.
Ellie is changing how we treat mental health. Owning an Ellie allows you to provide exceptional, accessible care to your communities.
Headline figures
Ellie Mental Health quick facts
- Is Ellie Mental Health a franchise?
- Yes. Ellie Mental Health offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 240 franchised and 23 company-owned outlets (2025 FDD, Item 20, PDF p. 78).
- How much does it cost to open an Ellie Mental Health franchise?
- The Ellie Mental Health Franchise Disclosure Document reports separate estimated initial investments by format: $392,275–$679,575 for startup total investment (2025 FDD, Item 7, PDF p. 28); $323,200–$507,825 for conversion only (conversion total investment) (2025 FDD, Item 7, PDF p. 29). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Ellie Mental Health initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $60,000 (2025 FDD, Item 5, PDF p. 17). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- Does Ellie Mental Health disclose financial performance (Item 19)?
- Yes. The Ellie Mental Health FDD includes an Item 19 financial performance representation (2025 FDD, Item 19, PDF p. 77). Figures apply only to the locations and period each one covers. Details
- How many Ellie Mental Health locations are there?
- The FDD reports 263 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 78). Existing locations do not indicate territory availability. Details
- Is Ellie Mental Health a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2025 FDD (Item 7) estimates opening costs separately by format: $392,275 – $679,575 (Startup total investment); $323,200 – $507,825 (Conversion total investment); several initial fee options apply.
- 2Item 19 covers 2 separate groups: revenue for Company-Owned Clinics locations; revenue for Franchised Clinics locations. They are not combined.
- 3Outlets grew by 57 in 2024, to 263 (Systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Ellie Mental Health head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2025 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- Conversion total investmentPDF p. 29$323,200 – $507,825
- Startup total investmentPDF p. 28$392,275 – $679,575
Standard single-unit franchise fee
2025 FDD · Item 5 · PDF p. 17
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
45 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
Two separate populations, not a revenue-and-profit comparison. Revenue is not owner income.
Locations counted not stated in the reviewed record — Company-Owned Clinics in Minnesota
Revenue
- Who is counted
- Company-Owned Clinics in Minnesota
- Period
- Minnesota 2024
- Excluded
- Only states where a Franchised Clinic or Company-Owned Clinic operated during the relevant period; franchised clinics operated in listed states other than Minnesota, and company-owned clinics only in Minnesota.
- Method
- Average Collected Revenue per session, calculated by dividing Collected Revenue by the number of sessions submitted to generate it across clinics in the data set.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide, as labeled in the FDD · counts as of 2024 of each year.
2025 FDD · Item 20 · PDF p. 78
Net +208 outlets, 2022–2024
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2025 Item 7 estimate ($323,200 – $679,575) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 206 to 263 in 2024. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2025 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 17
- [2]Item 19 — Locations counted not stated in the reviewed record — Company-Owned Clinics in Minnesota · PDF p. 77
- [3]Item 19 — Locations counted not stated in the reviewed record — Franchised Clinics in listed state · PDF p. 77
- [4]Outlet counts — Item 20, Table 1 · PDF p. 78
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | unaudited total liabilities as of march 31, 2025 | $24,134,782 |
| 2025 | unaudited total equity as of march 31, 2025 | $2,348,561 |
| 2025 | unaudited total income, january–march 2025 | $6,370,873 |
| 2025 | unaudited net income | -$2,234,526 |
| 2025 | unaudited total assets as of march 31, 2025 | $26,483,342 |
| 2025 | unaudited cash on hand as of march 31, 2025 | $1,358,236 |
| 2024 | net cash provided by | -$22,445,711 |
| 2024 | cash and cash equivalents, end of year | $2,268,557 |
| 2024 | net loss | -$18,732,302 |
| 2024 | cash and cash equivalents | $2,268,557 |
| 2024 | total assets | $26,243,317 |
| 2024 | total liabilities | $23,923,035 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.
HEALTH MART
Vision Source LLC
Miracle-Ear, Inc.
Gameday Mens Health
Luxottica of America Inc
Luxottica of America Inc. Pearle VisionHead-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 12 · PDF p. 47 · 2025 FDD
Our summary: Exclusive territory: No — area developers receive no exclusive territory; protection applies only to specified physical clinics during the agreement and is conditional.
“As long as you and your affiliates are in compliance with the Development Schedule and the Area Development Agreement and any other agreements between us or our affiliates and you or your affiliates, then during the term of the Area Development Agreement, we will not operate or grant a third party the right to operate an outpatient counseling and therapy clinic providing counseling, medication management, and therapeutic products and services, under the Ellie Mental Health mark, that is physically located in your Development Territory. ... You will not receive an exclusive territory.”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Item 21 · PDF p. 146 · 2025 FDD
Our summary: Management plan: net loss and owner funding assurance
“The Company incurred a net loss of $18,732,302 during the year ended December 31, 2024. Management of the Company has evaluated these conditions and determined that an infusion of cash from existing owners would alleviate this uncertainty. As a result, management has received written assurances from the existing majority owner is committed to investing the necessary funds to ensure the Company can meet all business objectives until the Company is generating sufficient cash flow.”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.
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