Hallmark Homecare LLC
Franchise research report · reviewed 2026 disclosure data
Researching Hallmark Homecare LLC franchise opportunities? Every figure below is cited to the FDD.
Hallmark Homecare LLC franchise specializes in providing personalized in-home care services for seniors and individuals with disabilities, focusing on non-medic
Headline figures
Quick facts
- How much does it cost to open a Hallmark Homecare LLC franchise?
- The Hallmark Homecare LLC Franchise Disclosure Document reports an estimated initial investment of $109,500–$134,500 (2026 FDD, Item 7). This is the franchisor's disclosed estimate, not a quote. Details
- What royalty does Hallmark Homecare LLC charge?
- The disclosed ongoing royalty is $500 (2026 FDD, Item 6). Details
- Does Hallmark Homecare LLC disclose financial performance (Item 19)?
- Yes. The Hallmark Homecare LLC FDD includes an Item 19 financial performance representation (2026 FDD, Item 19). Figures apply only to the locations and period each one covers. Details
- How many Hallmark Homecare LLC locations are there?
- The FDD reports 59 outlets at the end of 2025 (2026 FDD, Item 20). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $109,500 – $134,500 in the 2026 FDD (Item 7); several initial fee options apply.
- 2Item 19 covers 12 separate groups: other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 20 Franchised locations; other measures for 15 Franchised locations; other measures for 2 Franchised locations. They are not combined.
- 3Outlets grew by 23 in 2025, to 59 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2026 FDD · Item 7 · PDF p. 16
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose; multi-unit packages are listed but not included in the headline range.
- TOTAL ESTIMATED INVESTMENT (One Protected Territory)PDF p. 16$109,500 – $134,500
- TOTAL ESTIMATED INVESTMENT (Two to Five Protected Territories)Multi-unitPDF p. 16$149,500 – $279,500
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty Fee — $500Main ongoing fee
21 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
12 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #1, McKinney, TX, launched 2023-03
- Period
- Gross Sales (1) revenue share 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #2, San Antonio, TX, launched 2023-08
- Period
- Gross Sales (1) 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #3, Charlotte, NC, launched 2023-09
- Period
- Gross Sales (1) 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #4, Greensboro, NC, launched 2023-10
- Period
- Gross Sales (1) 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #5, Louisville, KY, launched 2024-05
- Period
- Cost of Sales (2) 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #6, St. George, UT, launched 2024-09
- Period
- Gross Sales (1) 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #7, Henderson, NV, launched 2024-12
- Period
- Gross Sales (1) 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #8, Dawsonville, GA, launched 2025-02
- Period
- Gross Sales (1) 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Represented Franchisee #9, Bayport, MN, launched 2025-06
- Period
- Gross Sales (1) 2025
- Excluded
- Owner compensation/benefits excluded from wages; no rent (home offices and remote employees); other unique operating costs may be omitted. Partial-year launch for #8/#9.
- Method
- Selected from top-performing 50th percentile of franchisees launched 2022–2025; franchisee reports unaudited/unverified. Expenses normalized. Royalties/marketing may be below requirements due to launch grace period/cash-basis collection in arrears. Cost sales caregiver labor; revenue less expenses is operating cash flow before interest/taxes/depreciation/amortization.
Locations counted: not stated in the reviewed record
Other measures · 20 locations
- Who is counted
- 20 franchisees launched 2024
- Period
- average gross revenue
- Method
- Source general notes for top-performing selection; no inference of representativeness.
Locations counted: not stated in the reviewed record
Other measures · 15 locations
- Who is counted
- 15 franchisees launched 2023
- Period
- average gross revenue
- Method
- Source general notes for top-performing selection; no inference of representativeness.
Locations counted: not stated in the reviewed record
Other measures · 2 locations
- Who is counted
- 2 franchisees launched 2022 or earlier
- Period
- average gross revenue
- Method
- Source general notes for top-performing selection; no inference of representativeness.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 47
Net +34 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($109,500 – $134,500) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 36 to 59 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 16
- [2]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #1, McKinney, TX, launched 2023-03 · PDF p. 36; PDF p. 37
- [3]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #2, San Antonio, TX, launched 2023-08 · PDF p. 37; PDF p. 38
- [4]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #3, Charlotte, NC, launched 2023-09 · PDF p. 38; PDF p. 39
- [5]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #4, Greensboro, NC, launched 2023-10 · PDF p. 39; PDF p. 40
- [6]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #5, Louisville, KY, launched 2024-05 · PDF p. 40; PDF p. 41
- [7]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #6, St. George, UT, launched 2024-09 · PDF p. 41; PDF p. 42
- [8]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #7, Henderson, NV, launched 2024-12 · PDF p. 42; PDF p. 43
- [9]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #8, Dawsonville, GA, launched 2025-02 · PDF p. 43; PDF p. 44
- [10]Item 19 — Locations counted not stated in the reviewed record — Represented Franchisee #9, Bayport, MN, launched 2025-06 · PDF p. 44; PDF p. 45
- [11]Item 19 — Locations counted not stated in the reviewed record — 20 franchisees launched 2024 · PDF p. 46
- [12]Item 19 — Locations counted not stated in the reviewed record — 15 franchisees launched 2023 · PDF p. 46
- [13]Item 19 — Locations counted not stated in the reviewed record — 2 franchisees launched 2022 or earlier · PDF p. 46
- [14]Outlet counts — Item 20, Table 1 · PDF p. 47
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: GetFDD listing
Territory & operations
No territory or operating requirements have been reviewed yet.
68 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2024 | cash and cash equivalents | $598,116 |
| 2024 | broker commissions | $2,341,208 |
| 2024 | hallmarkxl system in development | $438,000 |
| 2024 | total assets | $1,426,532 |
| 2024 | territory deposit | $20,000 |
| 2024 | sba note current | $1,391 |
| 2024 | national marketing fund | $121,648 |
| 2024 | total current liabilities | $203,188 |
| 2024 | other revenue | $24,206 |
| 2024 | franchises held for sale investment | -$104,560 |
| 2024 | net financing cash | $399,926 |
| 2024 | sba loan long-term | $54,239 |
| 2024 | total long-term liabilities | $149,491 |
| 2024 | change royalty receivables | -$10,763 |
| 2024 | software development investment | -$438,000 |
| 2024 | total liabilities and equity | $1,426,532 |
| 2024 | income tax expense | $244 |
| 2024 | net lossMore than one value recorded for this year — open the FDD source before comparing | -$700,944 |
| 2024 | change notes receivable | $27,167 |
| 2024 | change territory deposits | -$25,000 |
| 2024 | change accounts payable | $46,884 |
| 2024 | net operating cash | -$658,763 |
| 2024 | net investing cash | -$542,560 |
| 2024 | capital contribution | $400,000 |
| 2024 | interest paid | $244 |
| 2024 | beginning cash | $1,399,513 |
| 2024 | royalties receivable | $4,522 |
| 2024 | notes receivable franchisees | $19,444 |
| 2024 | total current assets | $622,082 |
| 2024 | property/equipment/intangibles net | $12,390 |
| 2024 | franchises held for sale | $354,060 |
| 2024 | accounts payable | $181,797 |
| 2024 | sba accrued interest | $5,252 |
| 2024 | related party loan | $90,000 |
| 2024 | members equity | $1,073,853 |
| 2024 | total members equity | $1,073,853 |
| 2024 | franchise sales | $2,938,621 |
| 2024 | royalties | $690,984 |
| 2024 | interest income | $6,499 |
| 2024 | total revenues | $3,781,958 |
| 2024 | gross profit | $1,440,750 |
| 2024 | operating expenses | $2,141,450 |
| 2024 | operating loss | -$700,700 |
| 2024 | net lossMore than one value recorded for this year — open the FDD source before comparing | -$700,944 |
| 2024 | depreciation | $3,893 |
| 2024 | sba loan payment | -$74 |
| 2024 | net decrease cash | -$801,397 |
| 2024 | ending cash | $598,116 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
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At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Not reviewed
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.