HomeLife
Franchise research report · reviewed 2025 disclosure data
Researching HomeLife franchise opportunities? Every figure below is cited to the FDD.
HomeLife franchises operate real estate brokerage businesses under the HomeLife name and marks. The FDD describes conversion and start-up offices as well as HomeLife Hop-On and Boutique Conversion programs.
Headline figures
HomeLife quick facts
- Is HomeLife a franchise?
- Yes. HomeLife offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 5 franchised and 0 company-owned outlets (2025 FDD, Item 20, PDF p. 52).
- How much does it cost to open a HomeLife franchise?
- The HomeLife Franchise Disclosure Document reports separate estimated initial investments by format: $34,200–$110,000 for conversion only (conversion office — total estimated initial investment) (2025 FDD, Item 7, PDF p. 25); $60,000–$195,000 for start-up office — total estimated initial investment (2025 FDD, Item 7, PDF p. 25); $18,600–$58,800 for homelife hop-on — total estimated initial investment (2025 FDD, Item 7, PDF p. 26); $21,700–$83,500 for conversion only (boutique conversion office — total estimated initial investment) (2025 FDD, Item 7, PDF p. 27). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What ongoing fees does HomeLife charge?
- The disclosed ongoing royalty is 4% (2025 FDD, Item 6, PDF p. 16). The brand or advertising fund contribution is 1% (2025 FDD, Item 6, PDF p. 16). Other recurring fees are listed in Item 6. Details
- How many HomeLife locations are there?
- The FDD reports 5 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 52). Existing locations do not indicate territory availability. Details
- Is HomeLife a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: no reviewed Item 19 figures are on file here, so check the FDD's Item 19 directly; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2025 FDD (Item 7) estimates opening costs separately by format: $34,200 – $110,000 (Conversion Office — Total estimated initial investment); $60,000 – $195,000 (Start-up Office — Total estimated initial investment); $18,600 – $58,800 (HomeLife Hop-On — Total estimated initial investment); $21,700 – $83,500 (Boutique Conversion Office — Total estimated initial investment); several initial fee options apply.
- 2Item 19 has not been reviewed yet.
- 3Outlets grew by 1 in 2024, to 5 (Systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
HomeLife head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 4 single-unit formats
2025 FDD · Item 7
Formats disclosed in Item 7 (4)
Each format has its own total. The total depends on the format you choose.
- HomeLife Hop-OnPDF p. 26$18,600 – $58,800
- Boutique Conversion OfficePDF p. 27$21,700 – $83,500
- Conversion OfficePDF p. 25$34,200 – $110,000
- Start-up OfficePDF p. 25$60,000 – $195,000
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty fee — Percentage Fee Option: 4% through the first $1,000,000 gross revenue; 1% above thatMain ongoing fee
22 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
No financial performance representation in Item 19
The reviewed 2025 FDD for HomeLife has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide, as labeled in the FDD · counts as of December 31 of year shown of each year.
2025 FDD · Item 20 · PDF p. 52
Net +1 outlets, 2022–2024
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2025 Item 7 estimate ($18,600 – $195,000) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Does the current FDD include an Item 19 financial performance representation?
Reported units went from 4 to 5 in 2024. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2025 FDD)
- [1]Outlet counts — Item 20, Table 1 · PDF p. 52
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Better Homes and Gardens Real Estate
Counselor RealtyHHHoward Hanna Real Estate
Hunting Lease Network
JPAR Real Estate
Realty ExecutivesHead-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 12 · PDF p. 41 · 2025 FDD
Our summary: Territory definition: The franchisee may operate at a specific approved location, or virtually under the Hop-On Addendum.
“Unless you sign the HomeLife Hop-On™ Addendum, you may operate your Business only at a specific location which we approve. If you sign the HomeLife Hop-On™ Addendum, you will operate your Business virtually and will not be obligated to obtain a physical office.”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Item 12 · PDF p. 41 · 2025 FDD
Our summary: Territory protection: HomeLife Businesses may solicit and accept customers anywhere, without solicitation limits.
“HomeLife® Businesses are free to advertise, solicit and accept orders from any customers regardless of the HomeLife® Businesses’s location. There are no limitations on your ability to solicit customers in any location.”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.