Which costs less to open, Coldwell Banker or HomeLife?

Coldwell Banker: $32,870 – $514,675 (2025 FDD · Item 7); HomeLife: $18,600 – $195,000 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for HomeLife. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.

How do Coldwell Banker and HomeLife royalties compare?

Coldwell Banker: 5.5% (2025 FDD · Item 6 · PDF p. 28); HomeLife: 4% (2025 FDD · Item 6 · PDF p. 16). Royalties as disclosed in Item 6; other recurring fees are listed separately.

Which has more locations, Coldwell Banker or HomeLife?

Coldwell Banker: 1,814 (2025 FDD · Item 20 · PDF p. 70); HomeLife: 5 (2025 FDD · Item 20 · PDF p. 52). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.

Do Coldwell Banker and HomeLife disclose financial performance (Item 19)?

Coldwell Banker makes no Item 19 financial performance representation; HomeLife has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.

Franchise opportunities compared

Coldwell Banker vs HomeLife

Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

CBColdwell Banker2025 FDD HHomeLife2025 FDD

Initial investment · Item 7

Coldwell Banker

$32,870 – $514,675

2025 FDD · Item 7

HomeLife

$18,600 – $195,000

2025 FDD · Item 7

Initial franchise fee · Item 5

Coldwell Banker

Not available

HomeLife

Not available

Royalty · Item 6

Coldwell Banker

5.5%

2025 FDD · Item 6 · PDF p. 28

HomeLife

2025 FDD · Item 6 · PDF p. 16

Before you compare

Both sets of figures come from 2025 FDDs.
Coldwell Banker and HomeLife disclose more than one business format, so the investment range spans formats; the full report breaks them out.
Only neither brand has reviewed Item 19 figures here.

Financial commitment

Disclosure

CBColdwell Banker

HHomeLife

Estimated initial investment (Item 7)

Coldwell Banker

$32,870 – $514,675

2025 FDD · Item 7

HomeLife

$18,600 – $195,000

2025 FDD · Item 7

Standard initial franchise fee (Item 5)

Coldwell Banker

Not available

No single standard fee identified

HomeLife

Not available

No single standard fee identified

Royalty (Item 6)

Coldwell Banker

5.5%

Royalty fee percentage set annually

2025 FDD · Item 6 · PDF p. 28

HomeLife

Royalty fee — Percentage Fee Option: 4% through the first $1,000,000 gross revenue; 1% above that

2025 FDD · Item 6 · PDF p. 16

Brand / advertising fund (Item 6)

Coldwell Banker

0.5%

Brand Marketing Fund contribution rate — 0.5%

2025 FDD · Item 6 · PDF p. 29

HomeLife

National Advertising and Promotional Fund — Percentage Fee Option: 1% through the first $1,000,000 gross revenue — 1%

2025 FDD · Item 6 · PDF p. 16

System scale & health

Disclosure

CBColdwell Banker

HHomeLife

Total outlets (Item 20)

Coldwell Banker

1,814

Outlets at end of 2024

2025 FDD · Item 20 · PDF p. 70

HomeLife

Outlets at end of 2024

2025 FDD · Item 20 · PDF p. 52

Net outlet change (Item 20)

Coldwell Banker

−178

Calculated: 1,992 at end of 2022 → 1,814 at end of 2024

HomeLife

Calculated: 4 at end of 2022 → 5 at end of 2024

Outlet exits (Item 20)

Coldwell Banker

Not available

No complete exit records for a year

HomeLife

Not available

No complete exit records for a year

Franchising since (Item 1)

Coldwell Banker

Not available

Not in reviewed records

HomeLife

Not available

Not in reviewed records

Franchisor founded (Item 1)

Coldwell Banker

Not available

Not in reviewed records

HomeLife

Not available

Not in reviewed records

Financial performance (Item 19), by location group

CBColdwell Banker

Not disclosed — no Item 19 financial performance representation

HHomeLife

No reviewed Item 19 figures

Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

Coldwell Banker vs HomeLife: common questions

Which costs less to open, Coldwell Banker or HomeLife?: Coldwell Banker: $32,870 – $514,675 (2025 FDD · Item 7); HomeLife: $18,600 – $195,000 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for HomeLife. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
How do Coldwell Banker and HomeLife royalties compare?: Coldwell Banker: 5.5% (2025 FDD · Item 6 · PDF p. 28); HomeLife: 4% (2025 FDD · Item 6 · PDF p. 16). Royalties as disclosed in Item 6; other recurring fees are listed separately.
Which has more locations, Coldwell Banker or HomeLife?: Coldwell Banker: 1,814 (2025 FDD · Item 20 · PDF p. 70); HomeLife: 5 (2025 FDD · Item 20 · PDF p. 52). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
Do Coldwell Banker and HomeLife disclose financial performance (Item 19)?: Coldwell Banker makes no Item 19 financial performance representation; HomeLife has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.

Answers restate the reviewed figures above. Not a ranking or recommendation.

How Franopolis reviews FDD figures