Idolize Brows & Beauty
Franchise research report · reviewed 2023 disclosure data
Researching Idolize Brows & Beauty franchise opportunities? Every figure below is cited to the FDD.
- Franchising since
- 2017 Source: franchise.org
- Headquarters
- Charlotte, NC United States Source: franchise.org
Over 12 years of experience, Idolize Brows and Beauty offers high-quality beauty services at affordable pricing. Being a Franchise Owner of an Idolize Brows & Beauty spa is an opportunity to own the ultimate feel-good business.
Headline figures
Idolize Brows & Beauty quick facts
- Is Idolize Brows & Beauty a franchise?
- Yes. Idolize Brows & Beauty offers franchises through a Franchise Disclosure Document. At the end of 2022, it reported 5 franchised and 6 company-owned outlets (2023 FDD, Item 20, PDF p. 59).
- How much does it cost to open an Idolize Brows & Beauty franchise?
- The Idolize Brows & Beauty Franchise Disclosure Document reports an estimated initial investment of $381,904 (2023 FDD, Item 7, PDF p. 17). This is the franchisor's disclosed estimate, not a quote. Details
- What ongoing fees does Idolize Brows & Beauty charge?
- The disclosed ongoing royalty is 6% (2023 FDD, Item 6, PDF p. 11). The brand or advertising fund contribution is 1% (2023 FDD, Item 6, PDF p. 12). Other recurring fees are listed in Item 6. Details
- Does Idolize Brows & Beauty disclose financial performance (Item 19)?
- Yes. The Idolize Brows & Beauty FDD includes an Item 19 financial performance representation (2023 FDD, Item 19, PDF p. 56). Figures apply only to the locations and period each one covers. Details
- How many Idolize Brows & Beauty locations are there?
- The FDD reports 11 outlets at the end of 2022 (2023 FDD, Item 20, PDF p. 59). Existing locations do not indicate territory availability. Details
- Is Idolize Brows & Beauty a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $381,904 in the 2023 FDD (Item 7); several initial fee options apply.
- 2Item 19 covers 4 separate groups: other measures for 2 locations; other measures for 2 locations; other measures for 3 locations; other measures for 3 locations. They are not combined.
- 3Outlets grew by 2 in 2022, to 11 (System-wide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Idolize Brows & Beauty head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2023 FDD · Item 7 · PDF p. 17
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose; multi-unit packages are listed but not included in the headline range.
- $381,904–$462,303PDF p. 17$381,904
- Multi-unit development: Total $425,904–$504,303Multi-unitPDF p. 19$425,904
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty: 6% of Gross SalesMain ongoing fee
18 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
4 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 2 locations
- Who is counted
- Two included franchised spas, one in Raleigh and one in Charlotte, for 2022.
- Period
- 2022 average gross profit less disclosed expenses and franchisee-related expenses: $165,398
- Excluded
- Excludes a location with an ownership change, one without financial statements, and two opened during 2022.
- Method
- Gross sales and expense information reported to franchisor by franchised spas
Locations counted: not stated in the reviewed record
Other measures · 2 locations
- Who is counted
- Two included franchised spas (Raleigh and Charlotte), 2022 transactions.
- Period
- 2022 average total transactions: 17,595
- Excluded
- Excludes locations not included in the two-spa reporting group: ownership change, absent financial statements, or opening during 2022.
- Method
- Reported from Point of Sale data
Locations counted: not stated in the reviewed record
Other measures · 3 locations
- Who is counted
- Three representative affiliate-owned spas (Spa 3, Spa 4, and Spa 5), 2022.
- Period
- 2022 average net profit as a franchise: $158,371
- Excluded
- Excludes two mall kiosks and one spa transferred in February 2022.
- Method
- Reported from affiliate-owned spas’ accounting software
Locations counted: not stated in the reviewed record
Other measures · 3 locations
- Who is counted
- Three representative affiliate-owned spas (Spa 3, Spa 4, Spa 5), 2022 transactions.
- Period
- 2022 average total transactions: 25,598
- Excluded
- Excludes two mall-kiosk spas and one spa transferred in February 2022.
- Method
- Reported from each spa’s Point of Sale system
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
System-wide, as labeled in the FDD · counts as of 2022 of each year.
2023 FDD · Item 20 · PDF p. 59
Net +2 outlets, 2020–2022
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2022 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2023 Item 7 estimate ($381,904) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 9 to 11 in 2022. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2023 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 17
- [2]Item 19 — Locations counted not stated in the reviewed record — Two included franchised spas, one in Raleigh and one in Charlotte, for 2022. · PDF p. 56; PDF p. 55
- [3]Item 19 — Locations counted not stated in the reviewed record — Two included franchised spas (Raleigh and Charlotte), 2022 transactions. · PDF p. 57
- [4]Item 19 — Locations counted not stated in the reviewed record — Three representative affiliate-owned spas (Spa 3, Spa 4, and Spa 5), 2022. · PDF p. 55; PDF p. 54
- [5]Item 19 — Locations counted not stated in the reviewed record — Three representative affiliate-owned spas (Spa 3, Spa 4, Spa 5), 2022 transacti… · PDF p. 57
- [6]Outlet counts — Item 20, Table 1 · PDF p. 59
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2021 | 2021 total assets: $420,396 | $420,396 |
| 2021 | 2021 total liabilities: $600,213 | $600,213 |
| 2021 | 2021 member's deficit: $(179,817) | -$179,817 |
| 2021 | 2021 net income: $46,542 | $46,542 |
| 2021 | 2021 cash ending balance: $196,992 | $196,992 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
Loading…
Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
The Shade Group
Dermani Medspa Franchising LLC
Massage Heights Body + Face (
MassageLuXe
MiniLuxe
Palm Beach Tan®Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.
Compare Idolize Brows & Beauty with…
VSCompare Idolize Brows & Beauty with…
VS