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    Franchise opportunities compared

    Idolize Brows & Beauty vs Massage Envy

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Idolize Brows & Beauty2023 FDDMEMassage Envy2026 FDD

    Initial investment · Item 7

    Idolize Brows & Beauty

    $381,904

    2023 FDD · Item 7 · PDF p. 17

    Massage Envy

    $695,870 – $1,046,506

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Idolize Brows & Beauty

    Not available

    Massage Envy

    Not available

    Royalty · Item 6

    Idolize Brows & Beauty

    6%

    2023 FDD · Item 6 · PDF p. 11

    Massage Envy

    6%

    2026 FDD · Item 6 · PDF p. 27

    Before you compare

    • Idolize Brows & Beauty figures come from its 2023 FDD and Massage Envy figures from its 2026 FDD, so the years differ.
    • Massage Envy discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Idolize Brows & Beauty: 4, Massage Envy: 22). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Idolize Brows & Beauty

    $381,904
    Total Initial Investment: $381,904–$462,303
    2023 FDD · Item 7 · PDF p. 17

    Massage Envy

    $695,870 – $1,046,506
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Idolize Brows & Beauty

    Not available
    No single standard fee identified

    Massage Envy

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Idolize Brows & Beauty

    6%
    Royalty: 6% of Gross Sales
    2023 FDD · Item 6 · PDF p. 11

    Massage Envy

    6%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 27
    Brand / advertising fund (Item 6)

    Idolize Brows & Beauty

    1%
    Brand Fund Contribution: 1% of Gross Sales — 1%
    2023 FDD · Item 6 · PDF p. 12

    Massage Envy

    2%
    National Advertising Fund contribution — 2%
    2026 FDD · Item 6 · PDF p. 27

    System scale & health

    Total outlets (Item 20)

    Idolize Brows & Beauty

    11
    Outlets at end of 2022
    2023 FDD · Item 20 · PDF p. 59

    Massage Envy

    993
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 71
    Net outlet change (Item 20)

    Idolize Brows & Beauty

    +2
    Calculated: 9 at end of 2020 → 11 at end of 2022

    Massage Envy

    −60
    Calculated: 1,053 at end of 2023 → 993 at end of 2025
    Outlet exits (Item 20)

    Idolize Brows & Beauty

    Not available
    No complete exit records for a year

    Massage Envy

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Idolize Brows & Beauty

    2017
    From a verified franchisor listing

    Massage Envy

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Idolize Brows & Beauty

    Not available
    Not in reviewed records

    Massage Envy

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Idolize Brows & Beauty
    Locations counted not stated in the reviewed record — Two included franchised spas, one in Raleigh and one in Charlotte, for 2022.
    $165,398
    other Franchised Spas
    2023 FDD · Item 19 · PDF p. 56
    Locations counted not stated in the reviewed record — Two included franchised spas (Raleigh and Charlotte), 2022 transactions.
    17,595 transactions
    other Franchised Spas
    2023 FDD · Item 19 · PDF p. 57
    Locations counted not stated in the reviewed record — Three representative affiliate-owned spas (Spa 3, Spa 4, and Spa 5), 2022.
    $158,371
    other Affiliate-Owned Spas
    2023 FDD · Item 19 · PDF p. 55
    +1 more groups in the full report
    MEMassage Envy
    Locations counted not stated in the reviewed record — Massage Envy Businesses in the Network, third Quartile, Fiscal Year 2025.
    120 businesses
    other 3rd Quartile businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 67
    Locations counted not stated in the reviewed record — Current Format Businesses (Total), Fiscal Year 2025; the FDD defines this forma…
    43.4 percent
    other Current Format Total businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 67
    Locations counted not stated in the reviewed record — Massage Envy Businesses in the Network open 15 - <20 years as of the end of Fis…
    220 businesses
    other 15 - <20 years open businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 68
    +19 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Idolize Brows & Beauty vs Massage Envy: common questions

    Which costs less to open, Idolize Brows & Beauty or Massage Envy?
    Idolize Brows & Beauty: $381,904 (2023 FDD · Item 7 · PDF p. 17); Massage Envy: $695,870 – $1,046,506 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Idolize Brows & Beauty. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Idolize Brows & Beauty and Massage Envy royalties compare?
    Idolize Brows & Beauty: 6% (2023 FDD · Item 6 · PDF p. 11); Massage Envy: 6% (2026 FDD · Item 6 · PDF p. 27). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Idolize Brows & Beauty or Massage Envy?
    Idolize Brows & Beauty: 11 (2023 FDD · Item 20 · PDF p. 59); Massage Envy: 993 (2026 FDD · Item 20 · PDF p. 71). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Idolize Brows & Beauty and Massage Envy disclose financial performance (Item 19)?
    Idolize Brows & Beauty has reviewed Item 19 figures for 4 location groups; Massage Envy has reviewed Item 19 figures for 22 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Idolize Brows & Beauty report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    ME

    Full Massage Envy report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    FDD glossary

    Plain-language meaning of each Item