RI
Rp Illusions
Franchise research report · reviewed 2025 disclosure data
Researching Rp Illusions franchise opportunities? Every figure below is cited to the FDD.
Reviewed sources
RP Illusions is the franchisor behind Museum of Illusions locations, which offer interactive exhibits and illusion rooms that explore visual perception, science, and optical effects. The museums serve families, tourists, school groups, and other visitors seeking an educational and recreational experience.
Headline figures
Quick facts
- How much does it cost to open a Rp Illusions franchise?
- The Rp Illusions Franchise Disclosure Document reports separate estimated initial investments by format: $100,000–$6,552,500 for initial investment and assumptions — $100000 (2025 FDD, Item 7, PDF p. 19); $20,000–$6,552,500 for initial investment and assumptions — $20000 (2025 FDD, Item 7, PDF p. 19); $200,000–$6,552,500 for initial investment and assumptions — $200000 (2025 FDD, Item 7, PDF p. 19); $25,000–$6,552,500 for initial investment and assumptions — $25000 (2025 FDD, Item 7, PDF p. 19); $1,000–$6,552,500 for initial investment and assumptions — $1000 (2025 FDD, Item 7, PDF p. 19); $35,000–$6,552,500 for initial investment and assumptions — $35000 (2025 FDD, Item 7, PDF p. 19); $15,000–$6,552,500 for initial investment and assumptions — $15000 (2025 FDD, Item 7, PDF p. 19); $5,000–$6,552,500 for initial investment and assumptions — $5000 (2025 FDD, Item 7, PDF p. 19); $1,935,500–$6,552,500 for initial investment and assumptions — $1935500 (2025 FDD, Item 7, PDF p. 19); $7,500–$6,552,500 for initial investment and assumptions — $7500 (2025 FDD, Item 7, PDF p. 19); $75,000–$6,552,500 for initial investment and assumptions — $75000 (2025 FDD, Item 7, PDF p. 19); $1,250,000–$6,552,500 for initial investment and assumptions — $1250000 (2025 FDD, Item 7, PDF p. 19); $50,000–$6,552,500 for initial investment and assumptions — $50000 (2025 FDD, Item 7, PDF p. 19); $30,000–$6,552,500 for initial investment and assumptions — $30000 (2025 FDD, Item 7, PDF p. 19); $2,000–$6,552,500 for initial investment and assumptions — $2000 (2025 FDD, Item 7, PDF p. 19). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- Does Rp Illusions disclose financial performance (Item 19)?
- Yes. The Rp Illusions FDD includes an Item 19 financial performance representation (2025 FDD, Item 19, PDF p. 50). Figures apply only to the locations and period each one covers. Details
- How many Rp Illusions locations are there?
- The FDD reports 9 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 52). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2025 FDD (Item 7) estimates opening costs separately by format: $100,000 – $6,552,500 (Initial investment and assumptions — $100000); $20,000 – $6,552,500 (Initial investment and assumptions — $20000); $200,000 – $6,552,500 (Initial investment and assumptions — $200000); $25,000 – $6,552,500 (Initial investment and assumptions — $25000); $1,000 – $6,552,500 (Initial investment and assumptions — $1000); $35,000 – $6,552,500 (Initial investment and assumptions — $35000); $15,000 – $6,552,500 (Initial investment and assumptions — $15000); $5,000 – $6,552,500 (Initial investment and assumptions — $5000); $1,935,500 – $6,552,500 (Initial investment and assumptions — $1935500); $7,500 – $6,552,500 (Initial investment and assumptions — $7500); $75,000 – $6,552,500 (Initial investment and assumptions — $75000); $1,250,000 – $6,552,500 (Initial investment and assumptions — $1250000); $50,000 – $6,552,500 (Initial investment and assumptions — $50000); $30,000 – $6,552,500 (Initial investment and assumptions — $30000); $2,000 – $6,552,500 (Initial investment and assumptions — $2000); several initial fee options apply.
- 2Item 19 covers 23 separate groups: revenue for 1 Corporate-designated; Museum 1 converted July 2023 locations; revenue for 1 Franchised locations; revenue for 1 Corporate-designated; Museum 1 converted July 2023 locations; revenue for 1 Franchised locations; revenue for 1 Franchised locations; revenue for 1 Franchised locations; revenue for 1 Corporate-designated; Museum 1 converted July 2023 locations; revenue for 1 Corporate-designated; Museum 1 converted July 2023 locations; revenue for 1 Corporate-designated; Museum 1 converted July 2023 locations; revenue for 1 Corporate-designated; Museum 1 converted July 2023 locations; revenue for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations; revenue for 1 Franchised locations; revenue for 1 Franchised locations; revenue for 1 Franchised locations; revenue for 1 Corporate-designated; Museum 1 converted July 2023 locations. They are not combined.
- 3Outlets grew by 3 in 2024, to 9 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 15 single-unit formats
2025 FDD · Item 7
Formats disclosed in Item 7 (15)
Each format has its own total. The total depends on the format you choose.
- Initial investment and assumptions — $1000PDF p. 19$1,000 – $6,552,500
- Initial investment and assumptions — $2000PDF p. 19$2,000 – $6,552,500
- Initial investment and assumptions — $5000PDF p. 19$5,000 – $6,552,500
- Initial investment and assumptions — $7500PDF p. 19$7,500 – $6,552,500
- Initial investment and assumptions — $15000PDF p. 19$15,000 – $6,552,500
- Initial investment and assumptions — $20000PDF p. 19$20,000 – $6,552,500
- Initial investment and assumptions — $25000PDF p. 19$25,000 – $6,552,500
- Initial investment and assumptions — $30000PDF p. 19$30,000 – $6,552,500
- Initial investment and assumptions — $35000PDF p. 19$35,000 – $6,552,500
- Initial investment and assumptions — $50000PDF p. 19$50,000 – $6,552,500
- Initial investment and assumptions — $75000PDF p. 19$75,000 – $6,552,500
- Initial investment and assumptions — $100000PDF p. 19$100,000 – $6,552,500
- Initial investment and assumptions — $200000PDF p. 19$200,000 – $6,552,500
- Initial investment and assumptions — $1250000PDF p. 19$1,250,000 – $6,552,500
- Initial investment and assumptions — $1935500PDF p. 19$1,935,500 – $6,552,500
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
25 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
23 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum #1 2018 Total Sales; Museum #1 became a corporate outlet in July 2023.
- Period
- 2018
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 2 opened 10/2018
- Period
- 2020
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 1 opened 9/2018
- Period
- 2019
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 3 opened 12/2019
- Period
- 2019
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 6 opened 03/2022
- Period
- 2023
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 9 opened 3/2023
- Period
- 2023
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 10 opened 5/2023
- Period
- 2023
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 11 opened 5/2023
- Period
- 2024
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 12 opened 8/2023
- Period
- 2023
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 13 opened 9/2023
- Period
- 2023
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 14 opened 12/2023
- Period
- 2023
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Individual franchised museum 2 opened Oct - 18
- Period
- Total sales
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Individual franchised museum 3 opened Dec - 19
- Period
- EBITDA
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Individual franchised museum 4 opened Nov - 20
- Period
- EBITDA
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Individual franchised museum 5 opened Jan - 21
- Period
- Total sales
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Individual franchised museum 6 opened Mar - 22
- Period
- EBITDA
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Individual franchised museum 8 opened Dec - 22
- Period
- Total sales
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Individual franchised museum 9 opened Mar - 23
- Period
- Total sales
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Individual franchised museum 14 opened Dec - 23
- Period
- EBITDA
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 4 opened 11/2020
- Period
- 2023
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 8 opened 12/2022
- Period
- 2023
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 5 opened 1/2021
- Period
- 2022
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- Museum 7 opened 12/2022
- Period
- 2022
- Excluded
- Four locations opened in 2024 excluded; sales omit no operating costs, which must be deducted to obtain profit.
- Method
- Unaudited historical reporting, uniform sales system; Total Sales includes merchandise less applicable taxes; not net income. Museum 1 became corporate July 2023.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of 2024 of each year.
2025 FDD · Item 20 · PDF p. 52
Net +8 outlets, 2022–2024
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2025 Item 7 estimate ($1,000 – $6,552,500) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 6 to 9 in 2024. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2025 FDD)
- [1]Item 19 — Locations counted not stated in the reviewed record — Museum #1 2018 Total Sales; Museum #1 became a corporate outlet in July 2023. · PDF p. 50
- [2]Item 19 — Locations counted not stated in the reviewed record — Museum 2 opened 10/2018 · PDF p. 50
- [3]Item 19 — Locations counted not stated in the reviewed record — Museum 1 opened 9/2018 · PDF p. 50
- [4]Item 19 — Locations counted not stated in the reviewed record — Museum 3 opened 12/2019 · PDF p. 50
- [5]Item 19 — Locations counted not stated in the reviewed record — Museum 6 opened 03/2022 · PDF p. 50
- [6]Item 19 — Locations counted not stated in the reviewed record — Museum 9 opened 3/2023 · PDF p. 50
- [7]Item 19 — Locations counted not stated in the reviewed record — Museum 10 opened 5/2023 · PDF p. 50
- [8]Item 19 — Locations counted not stated in the reviewed record — Museum 11 opened 5/2023 · PDF p. 50
- [9]Item 19 — Locations counted not stated in the reviewed record — Museum 12 opened 8/2023 · PDF p. 50
- [10]Item 19 — Locations counted not stated in the reviewed record — Museum 13 opened 9/2023 · PDF p. 50
- [11]Item 19 — Locations counted not stated in the reviewed record — Museum 14 opened 12/2023 · PDF p. 50
- [12]Item 19 — Locations counted not stated in the reviewed record — Individual franchised museum 2 opened Oct - 18 · PDF p. 51
- [13]Item 19 — Locations counted not stated in the reviewed record — Individual franchised museum 3 opened Dec - 19 · PDF p. 51
- [14]Item 19 — Locations counted not stated in the reviewed record — Individual franchised museum 4 opened Nov - 20 · PDF p. 51
- [15]Item 19 — Locations counted not stated in the reviewed record — Individual franchised museum 5 opened Jan - 21 · PDF p. 51
- [16]Item 19 — Locations counted not stated in the reviewed record — Individual franchised museum 6 opened Mar - 22 · PDF p. 51
- [17]Item 19 — Locations counted not stated in the reviewed record — Individual franchised museum 8 opened Dec - 22 · PDF p. 51
- [18]Item 19 — Locations counted not stated in the reviewed record — Individual franchised museum 9 opened Mar - 23 · PDF p. 51
- [19]Item 19 — Locations counted not stated in the reviewed record — Individual franchised museum 14 opened Dec - 23 · PDF p. 51
- [20]Item 19 — Locations counted not stated in the reviewed record — Museum 4 opened 11/2020 · PDF p. 50
- [21]Item 19 — Locations counted not stated in the reviewed record — Museum 8 opened 12/2022 · PDF p. 50
- [22]Item 19 — Locations counted not stated in the reviewed record — Museum 5 opened 1/2021 · PDF p. 50
- [23]Item 19 — Locations counted not stated in the reviewed record — Museum 7 opened 12/2022 · PDF p. 50
- [24]Outlet counts — Item 20, Table 1 · PDF p. 52
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
12 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.