Franchise opportunities compared

    AdvantaClean vs ServiceMaster Clean

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    AdvantaClean

    $116,880 – $197,400

    2026 FDD · Item 7 · PDF p. 21

    ServiceMaster Clean

    $111,800 – $187,500

    2026 FDD · Item 7 · PDF p. 42

    Initial franchise fee · Item 5

    AdvantaClean

    $5,000

    2026 FDD · Item 5 · PDF p. 14

    ServiceMaster Clean

    Not available

    Royalty · Item 6

    AdvantaClean

    Greater of 8.0% - 5.0% of bank deposits for the immediately preceding month, or $500 per month for the first year and $1,000 per month thereafter.

    2026 FDD · Item 6 · PDF p. 15

    ServiceMaster Clean

    4% · Contracted Recurring Services: 4% to 7% of Gross Service Sales; Other Services: 10% of Gross Service Sales, subject to the applicable Minimum Monthly Royalty

    2026 FDD · Item 6 · PDF p. 28

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Only ServiceMaster Clean has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    AdvantaClean

    $116,880 – $197,400
    TOTAL
    2026 FDD · Item 7 · PDF p. 21

    ServiceMaster Clean

    $111,800 – $187,500
    Total
    2026 FDD · Item 7 · PDF p. 42
    Standard initial franchise fee (Item 5)

    AdvantaClean

    $5,000
    A non-veteran buying directly from the franchisor also pays a $40,000 Initial Territory Fee.
    2026 FDD · Item 5 · PDF p. 14

    ServiceMaster Clean

    Not available
    No single standard fee identified
    Royalty (Item 6)

    AdvantaClean

    Greater of 8.0% - 5.0% of bank deposits for the immediately preceding month, or $500 per month for the first year and $1,000 per month thereafter.
    Royalty
    2026 FDD · Item 6 · PDF p. 15

    ServiceMaster Clean

    4% · Contracted Recurring Services: 4% to 7% of Gross Service Sales; Other Services: 10% of Gross Service Sales, subject to the applicable Minimum Monthly Royalty
    Royalties
    2026 FDD · Item 6 · PDF p. 28
    Brand / advertising fund (Item 6)

    AdvantaClean

    $500
    National Advertising Fund Payment — Greater of 1% of bank deposits for the immediately preceding month or $500 per territory.
    2026 FDD · Item 6 · PDF p. 15

    ServiceMaster Clean

    $4,750
    Online Marketing Fund Deposit
    2026 FDD · Item 6 · PDF p. 27

    System scale & health

    Total outlets (Item 20)

    AdvantaClean

    70
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 49

    ServiceMaster Clean

    584
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 77
    Net outlet change (Item 20)

    AdvantaClean

    −31
    Calculated: 101 at end of 2023 → 70 at end of 2025

    ServiceMaster Clean

    −22
    Calculated: 606 at end of 2023 → 584 at end of 2025
    Outlet exits (Item 20)

    AdvantaClean

    13
    Closures, terminations & non-renewals in 2025 · Calculated turnover 15.9% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 49

    ServiceMaster Clean

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    AdvantaClean

    2006
    2026 FDD · Item 1 · PDF p. 9

    ServiceMaster Clean

    2021
    2026 FDD · Item 1 · PDF p. 9
    Franchisor founded (Item 1)

    AdvantaClean

    2000
    2026 FDD · Item 1 · PDF p. 9

    ServiceMaster Clean

    2020
    2026 FDD · Item 1 · PDF p. 9

    Financial performance (Item 19), by location group

    AdvantaClean

    Not disclosed — no Item 19 financial performance representation

    ServiceMaster Clean
    Franchised (42 locations) — revenue — Single-Franchise Ownership Groups with one Active Franchise for Fiscal Year 202…
    $265,056
    mean Gross Service Sales
    2026 FDD · Item 19 · PDF p. 73
    Franchised (75 locations) — revenue — All Franchise Ownership Groups with at least one Active Franchise for Fiscal Ye…
    $1,019,194
    mean Gross Service Sales
    2026 FDD · Item 19 · PDF p. 74
    Franchised (42 locations) — revenue — Single-Franchise Ownership Groups with one Active Franchise for Fiscal Year 202…
    $633,307
    mean Gross Service Sales
    2026 FDD · Item 19 · PDF p. 73
    +7 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    AdvantaClean vs ServiceMaster Clean: common questions

    Which costs less to open, AdvantaClean or ServiceMaster Clean?
    AdvantaClean: $116,880 – $197,400 (2026 FDD · Item 7 · PDF p. 21); ServiceMaster Clean: $111,800 – $187,500 (2026 FDD · Item 7 · PDF p. 42). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for ServiceMaster Clean. Estimates are not quotes, and the FDD years may differ.
    How do AdvantaClean and ServiceMaster Clean royalties compare?
    AdvantaClean: Greater of 8.0% - 5.0% of bank deposits for the immediately preceding month, or $500 per month for the first year and $1,000 per month thereafter. (2026 FDD · Item 6 · PDF p. 15); ServiceMaster Clean: 4% · Contracted Recurring Services: 4% to 7% of Gross Service Sales; Other Services: 10% of Gross Service Sales, subject to the applicable Minimum Monthly Royalty (2026 FDD · Item 6 · PDF p. 28). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, AdvantaClean or ServiceMaster Clean?
    AdvantaClean: 70 (2026 FDD · Item 20 · PDF p. 49); ServiceMaster Clean: 584 (2026 FDD · Item 20 · PDF p. 77). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do AdvantaClean and ServiceMaster Clean disclose financial performance (Item 19)?
    AdvantaClean makes no Item 19 financial performance representation; ServiceMaster Clean has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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