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    Franchise opportunities compared

    Agency Owner vs Goosehead Insurance

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    AOAgency Owner2025 FDDGoosehead Insurance2026 FDD

    Initial investment · Item 7

    Agency Owner

    $23,325

    2025 FDD · Item 7 · PDF p. 17

    Goosehead Insurance

    $66,000 – $111,500

    2026 FDD · Item 7 · PDF p. 22

    Initial franchise fee · Item 5

    Agency Owner

    $35,000

    2025 FDD · Item 5 · PDF p. 10

    Goosehead Insurance

    $50,000

    2026 FDD · Item 5 · PDF p. 12

    Royalty · Item 6

    Agency Owner

    Not available

    Goosehead Insurance

    20%

    2026 FDD · Item 6 · PDF p. 13

    Before you compare

    • Agency Owner figures come from its 2025 FDD and Goosehead Insurance figures from its 2026 FDD, so the years differ.
    • Item 19 figures cover the location groups each FDD names (Agency Owner: 30, Goosehead Insurance: 10). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Agency Owner

    $23,325
    Total Estimated Initial Investment: 23325 to 136900
    2025 FDD · Item 7 · PDF p. 17

    Goosehead Insurance

    $66,000 – $111,500
    Total estimated initial investment
    2026 FDD · Item 7 · PDF p. 22
    Standard initial franchise fee (Item 5)

    Agency Owner

    $35,000
    2025 FDD · Item 5 · PDF p. 10

    Goosehead Insurance

    $50,000
    2026 FDD · Item 5 · PDF p. 12
    Royalty (Item 6)

    Agency Owner

    Not available
    No reviewed royalty record

    Goosehead Insurance

    20%
    Royalty rate — initial term
    2026 FDD · Item 6 · PDF p. 13
    Brand / advertising fund (Item 6)

    Agency Owner

    3%
    Advertising cooperative contribution cap — 3%
    2025 FDD · Item 6 · PDF p. 16

    Goosehead Insurance

    2%
    Marketing contribution maximum — 2%
    2026 FDD · Item 6 · PDF p. 13

    System scale & health

    Total outlets (Item 20)

    Agency Owner

    341
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 52

    Goosehead Insurance

    13
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 58
    Net outlet change (Item 20)

    Agency Owner

    +54
    Calculated: 287 at end of 2022 → 341 at end of 2024

    Goosehead Insurance

    −1,225
    Calculated: 1,238 at end of 2023 → 13 at end of 2025
    Outlet exits (Item 20)

    Agency Owner

    Not available
    No complete exit records for a year

    Goosehead Insurance

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Agency Owner

    Not available
    Not in reviewed records

    Goosehead Insurance

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Agency Owner

    Not available
    Not in reviewed records

    Goosehead Insurance

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    AOAgency Owner
    Locations counted not stated in the reviewed record — Included Brightway Locations with 1 Producer in 2024
    $1,221,537
    other High gross commission revenue
    2025 FDD · Item 19 · PDF p. 48
    Locations counted not stated in the reviewed record — Included Brightway Locations with 2 Producers in 2024
    $244,388
    other Revenue gross commission revenue
    2025 FDD · Item 19 · PDF p. 48
    Locations counted not stated in the reviewed record — Included Brightway Locations with Fully-staffed (3+ Producers) in 2024
    $906,320
    other Revenue gross commission revenue
    2025 FDD · Item 19 · PDF p. 48
    +27 more groups in the full report
    Goosehead Insurance
    Locations counted not stated in the reviewed record — Franchise producers in the Northeast region with majority time dedicated to new…
    $41,900
    other new business gross revenue per franchise producer
    2026 FDD · Item 19 · PDF p. 49
    Locations counted not stated in the reviewed record — Franchise producers in the Southeast region with majority time dedicated to new…
    $432,112
    other new business premium per franchise producer
    2026 FDD · Item 19 · PDF p. 50
    Locations counted not stated in the reviewed record — Franchise producers in the Mid Atlantic region with majority time dedicated to…
    $446,364
    other new business premium per franchise producer
    2026 FDD · Item 19 · PDF p. 50
    +7 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Agency Owner vs Goosehead Insurance: common questions

    Which costs less to open, Agency Owner or Goosehead Insurance?
    Agency Owner: $23,325 (2025 FDD · Item 7 · PDF p. 17); Goosehead Insurance: $66,000 – $111,500 (2026 FDD · Item 7 · PDF p. 22). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Agency Owner. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Agency Owner or Goosehead Insurance?
    Agency Owner: 341 (2025 FDD · Item 20 · PDF p. 52); Goosehead Insurance: 13 (2026 FDD · Item 20 · PDF p. 58). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Agency Owner and Goosehead Insurance disclose financial performance (Item 19)?
    Agency Owner has reviewed Item 19 figures for 30 location groups; Goosehead Insurance has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    AO

    Full Agency Owner report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Goosehead Insurance report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Plain-language meaning of each Item