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    Franchise opportunities compared

    Aloft Hotels vs Apartments by Marriott Bonvoy

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Aloft Hotels2026 FDDApartments by Marriott Bonvoy2026 FDD

    Initial investment · Item 7

    Aloft Hotels

    $13,567,610 – $36,691,910

    2026 FDD · Item 7

    Apartments by Marriott Bonvoy

    $35,522,790 – $117,505,390

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Aloft Hotels

    —

    2026 FDD · Item 5 · PDF p. 39

    Apartments by Marriott Bonvoy

    —

    2026 FDD · Item 5 · PDF p. 38

    Royalty · Item 6

    Aloft Hotels

    Not available

    Apartments by Marriott Bonvoy

    Not available

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Aloft Hotels and Apartments by Marriott Bonvoy disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Aloft Hotels has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Aloft Hotels

    $13,567,610 – $36,691,910
    2026 FDD · Item 7

    Apartments by Marriott Bonvoy

    $35,522,790 – $117,505,390
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Aloft Hotels

    —
    2026 FDD · Item 5 · PDF p. 39

    Apartments by Marriott Bonvoy

    —
    2026 FDD · Item 5 · PDF p. 38
    Royalty (Item 6)

    Aloft Hotels

    Not available
    No reviewed royalty record

    Apartments by Marriott Bonvoy

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Aloft Hotels

    Not available
    No reviewed brand or advertising fund fee

    Apartments by Marriott Bonvoy

    4%
    Residential Marketing — 4% — 4%
    2026 FDD · Item 6 · PDF p. 54

    System scale & health

    Total outlets (Item 20)

    Aloft Hotels

    167
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 126

    Apartments by Marriott Bonvoy

    2
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 116
    Net outlet change (Item 20)

    Aloft Hotels

    +7
    Calculated: 160 at end of 2023 → 167 at end of 2025

    Apartments by Marriott Bonvoy

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Aloft Hotels

    Not available
    No complete exit records for a year

    Apartments by Marriott Bonvoy

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Aloft Hotels

    Not available
    Not in reviewed records

    Apartments by Marriott Bonvoy

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Aloft Hotels

    Not available
    Not in reviewed records

    Apartments by Marriott Bonvoy

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Aloft Hotels
    Locations counted not stated in the reviewed record — STR Included Hotels: at least two years operating and reported STR data
    $157
    other STR Included mean ADR
    2026 FDD · Item 19 · PDF p. 120
    Locations counted not stated in the reviewed record — 1-Year Comp Hotels: at least 12 months open, met Conditions
    159 hotels
    other 1-Year Comp Sample size
    2026 FDD · Item 19 · PDF p. 121
    Locations counted not stated in the reviewed record — Included Hotels: at least two years open and met Conditions
    1 percent
    other Voice Reservations share gross room-night bookings: 1.0%
    2026 FDD · Item 19 · PDF p. 122
    Apartments by Marriott Bonvoy

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Aloft Hotels vs Apartments by Marriott Bonvoy: common questions

    Which costs less to open, Aloft Hotels or Apartments by Marriott Bonvoy?
    Aloft Hotels: $13,567,610 – $36,691,910 (2026 FDD · Item 7); Apartments by Marriott Bonvoy: $35,522,790 – $117,505,390 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Aloft Hotels. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Aloft Hotels or Apartments by Marriott Bonvoy?
    Aloft Hotels: 167 (2026 FDD · Item 20 · PDF p. 126); Apartments by Marriott Bonvoy: 2 (2026 FDD · Item 20 · PDF p. 116). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Aloft Hotels and Apartments by Marriott Bonvoy disclose financial performance (Item 19)?
    Aloft Hotels has reviewed Item 19 figures for 3 location groups; Apartments by Marriott Bonvoy makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Aloft Hotels report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Apartments by Marriott Bonvoy report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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