Franchise opportunities compared
Aloft Hotels vs Apartments by Marriott Bonvoy
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Aloft Hotels and Apartments by Marriott Bonvoy disclose more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Aloft Hotels has reviewed Item 19 figures here.
| Disclosure | AHAloft Hotels | ABApartments by Marriott Bonvoy |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $13,567,610 – $36,691,910 2026 FDD · Item 7 | $35,522,790 – $117,505,390 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $5.50 2026 FDD · Item 5 · PDF p. 39 | $5.00 2026 FDD · Item 5 · PDF p. 38 |
| Royalty (Item 6) | Not available No reviewed royalty record | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | Not available No reviewed brand or advertising fund fee | $4.00 Residential Marketing — 4% 2026 FDD · Item 6 · PDF p. 54 |
| System scale & health | ||
| Total outlets (Item 20) | 334 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 126 | 4 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 116 |
| Net outlet change (Item 20) | +14 Calculated: 320 at end of 2023 → 334 at end of 2025 | Not available Only one year reported |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — STR Included Hotels: at least two years operating and reported STR data $157 other STR Included mean ADR · 2026 FDD · Item 19 · PDF p. 120 Locations counted not stated in the reviewed record — 1-Year Comp Hotels: at least 12 months open, met Conditions 159 hotels other 1-Year Comp Sample size · 2026 FDD · Item 19 · PDF p. 121 Locations counted not stated in the reviewed record — Included Hotels: at least two years open and met Conditions 1 percent other Voice Reservations share gross room-night bookings: 1.0% · 2026 FDD · Item 19 · PDF p. 122 | Not disclosed — no Item 19 financial performance representation |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.