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    Franchise opportunities compared

    Applebee's Neighborhood Grill + Bar vs Kekes Breakfast Cafe

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Applebee's Neighborhood Grill + Bar2026 FDDKekes Breakfast Cafe2026 FDD

    Initial investment · Item 7

    Applebee's Neighborhood Grill + Bar

    $616,682 – $5,822,933

    2026 FDD · Item 7

    Kekes Breakfast Cafe

    $638,425 – $1,938,813

    2026 FDD · Item 7 · PDF p. 24

    Initial franchise fee · Item 5

    Applebee's Neighborhood Grill + Bar

    Not available

    Kekes Breakfast Cafe

    $30,000

    2026 FDD · Item 5 · PDF p. 16

    Royalty · Item 6

    Applebee's Neighborhood Grill + Bar

    4%

    2026 FDD · Item 6 · PDF p. 15

    Kekes Breakfast Cafe

    5% · or the next business day if Wednesday is not a business day), calculated on the previous week ending Wednesday.

    2026 FDD · Item 6 · PDF p. 17

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Applebee's Neighborhood Grill + Bar discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Applebee's Neighborhood Grill + Bar: 5, Kekes Breakfast Cafe: 4). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Applebee's Neighborhood Grill + Bar

    $616,682 – $5,822,933
    2026 FDD · Item 7

    Kekes Breakfast Cafe

    $638,425 – $1,938,813
    Total estimated initial investment: $638,425 to $1,938,813.
    2026 FDD · Item 7 · PDF p. 24
    Standard initial franchise fee (Item 5)

    Applebee's Neighborhood Grill + Bar

    Not available
    No single standard fee identified

    Kekes Breakfast Cafe

    $30,000
    2026 FDD · Item 5 · PDF p. 16
    Royalty (Item 6)

    Applebee's Neighborhood Grill + Bar

    4%
    Royalty rate
    2026 FDD · Item 6 · PDF p. 15

    Kekes Breakfast Cafe

    5% · or the next business day if Wednesday is not a business day), calculated on the previous week ending Wednesday.
    Royalty Fee: 5% to 5.5% of Gross Sales, payable weekly on Wednesday
    2026 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)

    Applebee's Neighborhood Grill + Bar

    4.25%
    National Advertising Fund rate through December 31, 2026 — 4.25%
    2026 FDD · Item 6 · PDF p. 15

    Kekes Breakfast Cafe

    $7,500
    d Opening Marketing Advertising We reserve the right to require you to give us up to — 7500
    2026 FDD · Item 6 · PDF p. 16

    System scale & health

    Total outlets (Item 20)

    Applebee's Neighborhood Grill + Bar

    1,480
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 54

    Kekes Breakfast Cafe

    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)

    Applebee's Neighborhood Grill + Bar

    −65
    Calculated: 1,545 at end of 2023 → 1,480 at end of 2025

    Kekes Breakfast Cafe

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Applebee's Neighborhood Grill + Bar

    Not available
    No complete exit records for a year

    Kekes Breakfast Cafe

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Applebee's Neighborhood Grill + Bar

    Not available
    Not in reviewed records

    Kekes Breakfast Cafe

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Applebee's Neighborhood Grill + Bar

    Not available
    Not in reviewed records

    Kekes Breakfast Cafe

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Applebee's Neighborhood Grill + Bar
    Locations counted not stated in the reviewed record — Traditional franchised Applebee's Restaurants — South
    $2,450,367
    other Annualized average gross sales
    2026 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Traditional franchised Applebee's Restaurants — West
    $3,292,418
    other Annualized average gross sales
    2026 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Traditional franchised Applebee's Restaurants — Midwest
    $2,662,918
    other Annualized average gross sales
    2026 FDD · Item 19 · PDF p. 53
    +2 more groups in the full report
    Kekes Breakfast Cafe
    Locations counted not stated in the reviewed record — Franchised restaurants reporting full-year iLumen sales — Top half
    $554,447
    other Food dollars
    2026 FDD · Item 19 · PDF p. 59
    Locations counted not stated in the reviewed record — Franchised restaurants reporting full-year iLumen sales — Bottom half
    19.3 percent
    other EBITDA before Royalties, Advertising, Occupancy Cost and Management Fees percentofsales
    2026 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — Franchised restaurants reporting full-year iLumen sales
    52 percent
    other Met/exceeded average share
    2026 FDD · Item 19 · PDF p. 60
    +1 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Applebee's Neighborhood Grill + Bar vs Kekes Breakfast Cafe: common questions

    Which costs less to open, Applebee's Neighborhood Grill + Bar or Kekes Breakfast Cafe?
    Applebee's Neighborhood Grill + Bar: $616,682 – $5,822,933 (2026 FDD · Item 7); Kekes Breakfast Cafe: $638,425 – $1,938,813 (2026 FDD · Item 7 · PDF p. 24). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Applebee's Neighborhood Grill + Bar. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Applebee's Neighborhood Grill + Bar and Kekes Breakfast Cafe royalties compare?
    Applebee's Neighborhood Grill + Bar: 4% (2026 FDD · Item 6 · PDF p. 15); Kekes Breakfast Cafe: 5% · or the next business day if Wednesday is not a business day), calculated on the previous week ending Wednesday. (2026 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Applebee's Neighborhood Grill + Bar and Kekes Breakfast Cafe disclose financial performance (Item 19)?
    Applebee's Neighborhood Grill + Bar has reviewed Item 19 figures for 5 location groups; Kekes Breakfast Cafe has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Applebee's Neighborhood Grill + Bar report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Kekes Breakfast Cafe report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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