Franchise opportunities compared
Atm vs SFC Estate Coaching
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Atm
$37,838 – $59,921
2024 FDD · Item 7 · PDF p. 20SFC Estate Coaching
$38,950 – $49,000
2026 FDD · Item 7Initial franchise fee · Item 5
Atm
Not available
SFC Estate Coaching
Not available
Royalty · Item 6
Atm
Not available
SFC Estate Coaching
5%
2026 FDD · Item 6 · PDF p. 10Before you compare
- Atm figures come from its 2024 FDD and SFC Estate Coaching figures from its 2026 FDD, so the years differ.
- SFC Estate Coaching discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Atm: 42, SFC Estate Coaching: 2). Different groups are not directly comparable.
Financial commitment
SFC Estate CoachingAtm
SFC Estate Coaching
Atm
SFC Estate Coaching
Atm
SFC Estate Coaching
Atm
SFC Estate Coaching
System scale & health
SFC Estate CoachingAtm
SFC Estate Coaching
Atm
SFC Estate Coaching
Atm
SFC Estate Coaching
Atm
SFC Estate Coaching
Atm
SFC Estate Coaching
Financial performance (Item 19), by location group
SFC Estate CoachingItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Atm vs SFC Estate Coaching: common questions
- Which costs less to open, Atm or SFC Estate Coaching?
- Atm: $37,838 – $59,921 (2024 FDD · Item 7 · PDF p. 20); SFC Estate Coaching: $38,950 – $49,000 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Atm. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Atm or SFC Estate Coaching?
- Atm: 233 (2024 FDD · Item 20 · PDF p. 49); SFC Estate Coaching: 1 (2026 FDD · Item 20 · PDF p. 35). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Atm and SFC Estate Coaching disclose financial performance (Item 19)?
- Atm has reviewed Item 19 figures for 42 location groups; SFC Estate Coaching has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Atm report
Every reviewed fee, Item 19 group, outlet table and territory disclosure

Full SFC Estate Coaching report
Every reviewed fee, Item 19 group, outlet table and territory disclosure




