Franopolis
    vs

    Franchise opportunities compared

    Baja Fresh vs Wingstop

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Baja Fresh2026 FDDWingstop2026 FDD

    Initial investment · Item 7

    Baja Fresh

    $428,560

    2026 FDD · Item 7 · PDF p. 43

    Wingstop

    $310,400 – $1,048,500

    2026 FDD · Item 7 · PDF p. 22

    Initial franchise fee · Item 5

    Baja Fresh

    Not available

    Wingstop

    $25,000

    2026 FDD · Item 5 · PDF p. 13

    Royalty · Item 6

    Baja Fresh

    $10

    2026 FDD · Item 6 · PDF p. 39

    Wingstop

    6%

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (Baja Fresh: 3, Wingstop: 5). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Baja Fresh

    $428,560
    Grand Total — traditional — $428560
    2026 FDD · Item 7 · PDF p. 43

    Wingstop

    $310,400 – $1,048,500
    Total initial investment, excluding real estate
    2026 FDD · Item 7 · PDF p. 22
    Standard initial franchise fee (Item 5)

    Baja Fresh

    Not available
    No single standard fee identified

    Wingstop

    $25,000
    2026 FDD · Item 5 · PDF p. 13
    Royalty (Item 6)

    Baja Fresh

    $10
    Royalty surcharge: up to $10 per week
    2026 FDD · Item 6 · PDF p. 39

    Wingstop

    6%
    Royalty
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Baja Fresh

    4%
    Advertising Fees — 4% — 4%
    2026 FDD · Item 6 · PDF p. 36

    Wingstop

    $5,000
    Transfer marketing expenditure
    2026 FDD · Item 6 · PDF p. 19

    System scale & health

    Total outlets (Item 20)

    Baja Fresh

    68
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 84

    Wingstop

    2,586
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 67
    Net outlet change (Item 20)

    Baja Fresh

    −10
    Calculated: 78 at end of 2023 → 68 at end of 2025

    Wingstop

    +660
    Calculated: 1,926 at end of 2023 → 2,586 at end of 2025
    Outlet exits (Item 20)

    Baja Fresh

    Not available
    No complete exit records for a year

    Wingstop

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Baja Fresh

    Not available
    Not in reviewed records

    Wingstop

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Baja Fresh

    Not available
    Not in reviewed records

    Wingstop

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Baja Fresh
    Locations counted not stated in the reviewed record — All existing franchised US outlets
    $813,419
    other All franchised
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — Top20% existing franchised US outlets
    $1,283,451
    other Top 20% franchised outlets
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — Bottom20% existing franchised US outlets
    $406,368
    other Bottom20% franchised
    2026 FDD · Item 19 · PDF p. 83
    Wingstop
    Locations counted not stated in the reviewed record — All Wingstop Restaurants in the U.S. open entire 2025 Measured Period, franchis…
    55 restaurants
    other Systemwide WRI-owned count
    2026 FDD · Item 19 · PDF p. 65
    Locations counted not stated in the reviewed record — WRI-owned Wingstop Restaurants open entire 2025 Measured Period
    $4,038,428
    other WRI-owned highest annual net sales
    2026 FDD · Item 19 · PDF p. 66
    Locations counted not stated in the reviewed record — Franchised Wingstop Restaurants open entire 2025 Measured Period
    $1,890,866
    other Franchised median annual net sales
    2026 FDD · Item 19 · PDF p. 65
    +2 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Baja Fresh vs Wingstop: common questions

    Which costs less to open, Baja Fresh or Wingstop?
    Baja Fresh: $428,560 (2026 FDD · Item 7 · PDF p. 43); Wingstop: $310,400 – $1,048,500 (2026 FDD · Item 7 · PDF p. 22). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Wingstop. Estimates are not quotes, and the FDD years may differ.
    How do Baja Fresh and Wingstop royalties compare?
    Baja Fresh: $10 (2026 FDD · Item 6 · PDF p. 39); Wingstop: 6% (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Baja Fresh or Wingstop?
    Baja Fresh: 68 (2026 FDD · Item 20 · PDF p. 84); Wingstop: 2,586 (2026 FDD · Item 20 · PDF p. 67). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Baja Fresh and Wingstop disclose financial performance (Item 19)?
    Baja Fresh has reviewed Item 19 figures for 3 location groups; Wingstop has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Baja Fresh report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Wingstop report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Compare Baja Fresh with

    Compare Wingstop with

    Add a third brand

    Compare up to four side by side

    Explore by brand

    Filter every published report

    FDD glossary

    Plain-language meaning of each Item