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    Franchise opportunities compared

    Beverly Ann's Cookies vs Wetzel’s Pretzels

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    BABeverly Ann's Cookies2026 FDDWetzel’s Pretzels2026 FDD

    Initial investment · Item 7

    Beverly Ann's Cookies

    $118,638 – $270,075

    2026 FDD · Item 7

    Wetzel’s Pretzels

    $147,000 – $172,125

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Beverly Ann's Cookies

    Not available

    Wetzel’s Pretzels

    Not available

    Royalty · Item 6

    Beverly Ann's Cookies

    $1,500

    2026 FDD · Item 6 · PDF p. 14

    Wetzel’s Pretzels

    6%

    2026 FDD · Item 6 · PDF p. 33

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Beverly Ann's Cookies and Wetzel’s Pretzels disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Wetzel’s Pretzels has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Beverly Ann's Cookies

    $118,638 – $270,075
    2026 FDD · Item 7

    Wetzel’s Pretzels

    $147,000 – $172,125
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Beverly Ann's Cookies

    Not available
    No single standard fee identified

    Wetzel’s Pretzels

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Beverly Ann's Cookies

    $1,500
    Additional Equipment Royalty: currently $1,500 to $2,000 per year, varying by type of Additional Equipment; payable under the Royalty schedule if the franchisee owns such equipment. Additional Equipment purchase is optional.
    2026 FDD · Item 6 · PDF p. 14

    Wetzel’s Pretzels

    6%
    et-Front Bakery located within a Walmart location, the Royalty Fee may be reduced to — 6%
    2026 FDD · Item 6 · PDF p. 33
    Brand / advertising fund (Item 6)

    Beverly Ann's Cookies

    10%
    hed a system wide “ Brand Fund .” We reserve the right to change the Brand Fund Contribution annually by up to — 10 — 10%
    2026 FDD · Item 6 · PDF p. 15

    Wetzel’s Pretzels

    1%
    he Manual. See note 2. Advertising Fund Contributions For a Non-Street-Front Bakery, — 1% — 1%
    2026 FDD · Item 6 · PDF p. 33

    System scale & health

    Total outlets (Item 20)

    Beverly Ann's Cookies

    Not available
    No reviewed outlet counts

    Wetzel’s Pretzels

    458
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 87
    Net outlet change (Item 20)

    Beverly Ann's Cookies

    Not available
    Only one year reported

    Wetzel’s Pretzels

    +71
    Calculated: 387 at end of 2023 → 458 at end of 2025
    Outlet exits (Item 20)

    Beverly Ann's Cookies

    Not available
    No complete exit records for a year

    Wetzel’s Pretzels

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Beverly Ann's Cookies

    Not available
    Not in reviewed records

    Wetzel’s Pretzels

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Beverly Ann's Cookies

    Not available
    Not in reviewed records

    Wetzel’s Pretzels

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    BABeverly Ann's Cookies

    Not disclosed — no Item 19 financial performance representation

    Wetzel’s Pretzels
    Locations counted not stated in the reviewed record — Mall stores without RMU
    $837,216
    other ZELS Bakeries that operate without an RMU achieve Average Adjusted Gross Revenues of
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — NTO/transit
    $562,792
    other Adj. Gross Revenues
    2026 FDD · Item 19 · PDF p. 82
    Locations counted not stated in the reviewed record — Concession truck/trailer
    43 percent
    other % of WETZEL’S PRETZELS Bakeries at or Above Average
    2026 FDD · Item 19 · PDF p. 82
    +7 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Beverly Ann's Cookies vs Wetzel’s Pretzels: common questions

    Which costs less to open, Beverly Ann's Cookies or Wetzel’s Pretzels?
    Beverly Ann's Cookies: $118,638 – $270,075 (2026 FDD · Item 7); Wetzel’s Pretzels: $147,000 – $172,125 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Beverly Ann's Cookies. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Beverly Ann's Cookies and Wetzel’s Pretzels royalties compare?
    Beverly Ann's Cookies: $1,500 (2026 FDD · Item 6 · PDF p. 14); Wetzel’s Pretzels: 6% (2026 FDD · Item 6 · PDF p. 33). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Beverly Ann's Cookies and Wetzel’s Pretzels disclose financial performance (Item 19)?
    Beverly Ann's Cookies makes no Item 19 financial performance representation; Wetzel’s Pretzels has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Beverly Ann's Cookies report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Wetzel’s Pretzels report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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