Franchise opportunities compared

    Border Magic vs Lawns

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Border Magic

    $144,715 – $207,715

    2026 FDD · Item 7

    Lawns

    $71,500 – $190,000

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Border Magic

    $63,000

    2026 FDD · Item 5 · PDF p. 10

    Lawns

    $49,000

    2026 FDD · Item 5 · PDF p. 14

    Royalty · Item 6

    Border Magic

    7% or $750–$1,500/mo min

    2026 FDD · Item 6 · PDF p. 12

    Lawns

    4% · Percentage of Gross Billings; sliding scale, with 7% during noncompliance

    2026 FDD · Item 6 · PDF p. 15

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Border Magic and Lawns disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Lawns has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Border Magic

    $144,715 – $207,715
    2026 FDD · Item 7

    Lawns

    $71,500 – $190,000
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Border Magic

    $63,000
    The fee is uniformly imposed, fully earned, and nonrefundable upon payment.
    2026 FDD · Item 5 · PDF p. 10

    Lawns

    $49,000
    2026 FDD · Item 5 · PDF p. 14
    Royalty (Item 6)

    Border Magic

    7% or $750–$1,500/mo min
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 12

    Lawns

    4% · Percentage of Gross Billings; sliding scale, with 7% during noncompliance
    Royalty
    2026 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Border Magic

    $50,090
    Trailer, marketing and other initial supplies
    2026 FDD · Item 6 · PDF p. 11

    Lawns

    $2.00
    Marketing Contribution — Lesser of 2% of Gross Billings or $625 per month
    2026 FDD · Item 6 · PDF p. 16

    System scale & health

    Total outlets (Item 20)

    Border Magic

    26
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 47

    Lawns

    208
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 52
    Net outlet change (Item 20)

    Border Magic

    −12
    Calculated: 38 at end of 2023 → 26 at end of 2025

    Lawns

    +0
    Calculated: 208 at end of 2023 → 208 at end of 2025
    Outlet exits (Item 20)

    Border Magic

    10
    Closures, terminations & non-renewals in 2025 · Calculated turnover 31.3% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 47

    Lawns

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Border Magic

    2017
    2026 FDD · Item 1 · PDF p. 8

    Lawns

    1986
    2026 FDD · Item 1 · PDF p. 8
    Franchisor founded (Item 1)

    Border Magic

    Organized in Texas on September 29, 2017
    2026 FDD · Item 1 · PDF p. 8

    Lawns

    1986
    2026 FDD · Item 1 · PDF p. 8

    Financial performance (Item 19), by location group

    Border Magic

    No reviewed Item 19 figures

    Lawns
    Franchised (165 territories) — revenue
    $1,500,018
    mean Gross Sales
    2026 FDD · Item 19 · PDF p. 45
    Franchised (165 territories) — costs
    33.8 percent of Gross Sales
    other Expense Percentage
    2026 FDD · Item 19 · PDF p. 50
    Franchised (165 territories) — profit
    $309,377
    median Gross Profit
    2026 FDD · Item 19 · PDF p. 48

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Border Magic vs Lawns: common questions

    Which costs less to open, Border Magic or Lawns?
    Border Magic: $144,715 – $207,715 (2026 FDD · Item 7); Lawns: $71,500 – $190,000 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Lawns. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Border Magic and Lawns royalties compare?
    Border Magic: 7% or $750–$1,500/mo min (2026 FDD · Item 6 · PDF p. 12); Lawns: 4% · Percentage of Gross Billings; sliding scale, with 7% during noncompliance (2026 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Border Magic or Lawns?
    Border Magic: 26 (2026 FDD · Item 20 · PDF p. 47); Lawns: 208 (2026 FDD · Item 20 · PDF p. 52). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Border Magic and Lawns disclose financial performance (Item 19)?
    Border Magic has no reviewed Item 19 figures on file; Lawns has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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