Franchise opportunities compared
Coldwell Banker Real Estate LLC vs Counselor Realty
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Coldwell Banker Real Estate LLC figures come from its 2026 FDD and Counselor Realty figures from its 2025 FDD, so the years differ.
- Only neither brand has reviewed Item 19 figures here.
| Disclosure |  Coldwell Banker Real Estate LLC |  Counselor Realty |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $37,050 – $553,700 Conversion office — total investment: $37,050 - $553,700 2026 FDD · Item 7 · PDF p. 37 | $22,850 – $105,700 Total estimated initial investment 2025 FDD · Item 7 · PDF p. 14 |
| Standard initial franchise fee (Item 5) | $20,000 2026 FDD · Item 5 · PDF p. 30 | Not available No single standard fee identified |
| Royalty (Item 6) | $7,500 ees paid each quarter are less than $7,500, difference between Royalty Fees paid and — 7500 2026 FDD · Item 6 · PDF p. 31 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | $621/mo Commercial Marketing Fund — “CMF”) Fees 2% of Gross Revenue monthly with a minimum of — 621 2026 FDD · Item 6 · PDF p. 32 | $25 Advertising fee minimum 2025 FDD · Item 6 · PDF p. 10 |
| System scale & health | ||
| Total outlets (Item 20) | Not available No reviewed outlet counts | 11 Outlets at end of 2024 2025 FDD · Item 20 · PDF p. 31 |
| Net outlet change (Item 20) | Not available Only one year reported | −2 Calculated: 13 at end of 2022 → 11 at end of 2024 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 1982 From a verified franchisor listing | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Not disclosed — no Item 19 financial performance representation | Not disclosed — no Item 19 financial performance representation |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.