Franchise opportunities compared
Comfort Inn vs Courtyard By Marriott
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Comfort Inn discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Comfort Inn: 5, Courtyard By Marriott: 4). Different groups are not directly comparable.
| Disclosure | CIComfort Inn | CBCourtyard By Marriott |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $10,287 – $18,328,875 2026 FDD · Item 7 | $15,129,110 – $41,181,010 Total estimated initial investment — $15,129,110–$35,570,110 (80–110); $20,399,210–$41,181,010 (120–150) 2026 FDD · Item 7 · PDF p. 67 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $6.00 2026 FDD · Item 5 · PDF p. 39 |
| Royalty (Item 6) | $6.00 Royalty fee rate 2026 FDD · Item 6 · PDF p. 33 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | $10 Choice Accelerate international advertising maximum 2026 FDD · Item 6 · PDF p. 34 | Not available No reviewed brand or advertising fund fee |
| System scale & health | ||
| Total outlets (Item 20) | 1,643 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 95 | Not available No reviewed outlet counts |
| Net outlet change (Item 20) | −21 Calculated: 1,664 at end of 2023 → 1,643 at end of 2025 | Not available Only one year reported |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 1981 From a verified franchisor listing | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — All COMFORT hotels open and operating in the United States as of December 31, 2… $108 mean Table 1 COMFORT hotels, Performance Sample · 2026 FDD · Item 19 · PDF p. 91 Locations counted not stated in the reviewed record — COMFORT INN and COMFORT INN & SUITES hotels in the Table 2 Performance Sample,… 58.5 percent mean Table 2 COMFORT INN and COMFORT INN & SUITES hotels, Performance Sample · 2026 FDD · Item 19 · PDF p. 91 Locations counted not stated in the reviewed record — COMFORT SUITES hotels in the Table 3 Performance Sample, franchised by Choice a… 51 percent other Table 3 COMFORT SUITES hotels, Performance Sample · 2026 FDD · Item 19 · PDF p. 92 +2 more groups in the full report | Locations counted not stated in the reviewed record — 1-Year Comp Hotels: franchised Courtyard hotels meeting Conditions and open 12… 871 units other 1-Year Comp Hotels sample · 2026 FDD · Item 19 · PDF p. 118 Locations counted not stated in the reviewed record — STR Included Hotels: franchised Courtyard hotels in U.S. and Canada, open at le… 28.4 % other STR Included Hotels occupancy range 28.4%–97.7% · 2026 FDD · Item 19 · PDF p. 118 Locations counted not stated in the reviewed record — Included Hotels: franchised Courtyard hotels in U.S. and Canada open at least t… 46.6 % other Marriott.com share of gross room-night bookings · 2026 FDD · Item 19 · PDF p. 119 +1 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.