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    Franchise opportunities compared

    Comfort Inn vs SpringHill Suites By Marriott

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    CIComfort Inn2026 FDDSpringHill Suites By Marriott2026 FDD

    Initial investment · Item 7

    Comfort Inn

    $822,951 – $18,328,875

    2026 FDD · Item 7

    SpringHill Suites By Marriott

    Not available

    Initial franchise fee · Item 5

    Comfort Inn

    Not available

    SpringHill Suites By Marriott

    —

    2026 FDD · Item 5 · PDF p. 38

    Royalty · Item 6

    Comfort Inn

    6%

    2026 FDD · Item 6 · PDF p. 33

    SpringHill Suites By Marriott

    Not available

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Comfort Inn discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Comfort Inn: 5, SpringHill Suites By Marriott: 7). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Comfort Inn

    $822,951 – $18,328,875
    2026 FDD · Item 7

    SpringHill Suites By Marriott

    Not available
    No reviewed Item 7 total
    Standard initial franchise fee (Item 5)

    Comfort Inn

    Not available
    No single standard fee identified

    SpringHill Suites By Marriott

    —
    2026 FDD · Item 5 · PDF p. 38
    Royalty (Item 6)

    Comfort Inn

    6%
    Royalty fee rate
    2026 FDD · Item 6 · PDF p. 33

    SpringHill Suites By Marriott

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Comfort Inn

    10%
    Choice Accelerate international advertising maximum — 10%
    2026 FDD · Item 6 · PDF p. 34

    SpringHill Suites By Marriott

    $220
    tion to the Marketing Fund of 2.5% of gross room sales); plus $10,000 per year; plus — 220
    2026 FDD · Item 6 · PDF p. 38

    System scale & health

    Total outlets (Item 20)

    Comfort Inn

    1,643
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 95

    SpringHill Suites By Marriott

    566
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 123
    Net outlet change (Item 20)

    Comfort Inn

    −21
    Calculated: 1,664 at end of 2023 → 1,643 at end of 2025

    SpringHill Suites By Marriott

    +44
    Calculated: 522 at end of 2023 → 566 at end of 2025
    Outlet exits (Item 20)

    Comfort Inn

    Not available
    No complete exit records for a year

    SpringHill Suites By Marriott

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Comfort Inn

    1981
    From a verified franchisor listing

    SpringHill Suites By Marriott

    1996
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Comfort Inn

    Not available
    Not in reviewed records

    SpringHill Suites By Marriott

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    CIComfort Inn
    Locations counted not stated in the reviewed record — All COMFORT hotels open and operating in the United States as of December 31, 2…
    $108
    mean Table 1 COMFORT hotels, Performance Sample
    2026 FDD · Item 19 · PDF p. 91
    Locations counted not stated in the reviewed record — COMFORT INN and COMFORT INN & SUITES hotels in the Table 2 Performance Sample,…
    58.5 percent
    mean Table 2 COMFORT INN and COMFORT INN & SUITES hotels, Performance Sample
    2026 FDD · Item 19 · PDF p. 91
    Locations counted not stated in the reviewed record — COMFORT SUITES hotels in the Table 3 Performance Sample, franchised by Choice a…
    51 percent
    other Table 3 COMFORT SUITES hotels, Performance Sample
    2026 FDD · Item 19 · PDF p. 92
    +2 more groups in the full report
    SpringHill Suites By Marriott
    Locations counted not stated in the reviewed record — 510reservationIncludedHotels
    1.2 percent
    other ookings from Marriott.com was 48.7%; the median bookings from Voice Reservations was
    2026 FDD · Item 19 · PDF p. 119
    Locations counted not stated in the reviewed record — 508STRIncludedHotels
    32.1 percent
    other 508 were STR Included Hotels. Of the 508 STR Included Hotels in 2025, 163 hotels or
    2026 FDD · Item 19 · PDF p. 118
    Locations counted not stated in the reviewed record — 526one-yearcomps
    $99
    other he 1-Year Comp Hotels ranged from $39.88 to $323.93, with a median average RevPAR of
    2026 FDD · Item 19 · PDF p. 118
    +4 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Comfort Inn vs SpringHill Suites By Marriott: common questions

    Which has more locations, Comfort Inn or SpringHill Suites By Marriott?
    Comfort Inn: 1,643 (2026 FDD · Item 20 · PDF p. 95); SpringHill Suites By Marriott: 566 (2026 FDD · Item 20 · PDF p. 123). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Comfort Inn and SpringHill Suites By Marriott disclose financial performance (Item 19)?
    Comfort Inn has reviewed Item 19 figures for 5 location groups; SpringHill Suites By Marriott has reviewed Item 19 figures for 7 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    CI

    Full Comfort Inn report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full SpringHill Suites By Marriott report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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