Franchise opportunities compared
Courtyard By Marriott vs Crowne Plaza Hotels & Resorts
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Crowne Plaza Hotels & Resorts discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Courtyard By Marriott has reviewed Item 19 figures here.
| Disclosure | CBCourtyard By Marriott |  Crowne Plaza Hotels & Resorts |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $15,129,110 – $41,181,010 Total estimated initial investment — $15,129,110–$35,570,110 (80–110); $20,399,210–$41,181,010 (120–150) 2026 FDD · Item 7 · PDF p. 67 | $56,942 – $76,904,134 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $6.00 2026 FDD · Item 5 · PDF p. 39 | Not available No single standard fee identified |
| Royalty (Item 6) | Not available No reviewed royalty record | $5.00 Royalty fee 2026 FDD · Item 6 · PDF p. 32 |
| Brand / advertising fund (Item 6) | Not available No reviewed brand or advertising fund fee | $3.00 Crowne Plaza Hotel Marketing Association fee per room per month 2026 FDD · Item 6 · PDF p. 32 |
| System scale & health | ||
| Total outlets (Item 20) | Not available No reviewed outlet counts | Not available No reviewed outlet counts |
| Net outlet change (Item 20) | Not available Only one year reported | Not available Only one year reported |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 1983 From a verified franchisor listing |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — 1-Year Comp Hotels: franchised Courtyard hotels meeting Conditions and open 12… 871 units other 1-Year Comp Hotels sample · 2026 FDD · Item 19 · PDF p. 118 Locations counted not stated in the reviewed record — STR Included Hotels: franchised Courtyard hotels in U.S. and Canada, open at le… 28.4 % other STR Included Hotels occupancy range 28.4%–97.7% · 2026 FDD · Item 19 · PDF p. 118 Locations counted not stated in the reviewed record — Included Hotels: franchised Courtyard hotels in U.S. and Canada open at least t… 46.6 % other Marriott.com share of gross room-night bookings · 2026 FDD · Item 19 · PDF p. 119 +1 more groups in the full report | No reviewed Item 19 figures |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.