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    Franchise opportunities compared

    Courtyard By Marriott vs Motel

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Courtyard By Marriott2026 FDDMMotel2025 FDD

    Initial investment · Item 7

    Courtyard By Marriott

    $15,129,110 – $41,181,010

    2026 FDD · Item 7 · PDF p. 67

    Motel

    $195,259 – $8,239,350

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Courtyard By Marriott

    —

    2026 FDD · Item 5 · PDF p. 39

    Motel

    $25,000

    2025 FDD · Item 5 · PDF p. 14

    Royalty · Item 6

    Courtyard By Marriott

    Not available

    Motel

    5%

    2025 FDD · Item 6 · PDF p. 17

    Before you compare

    • Courtyard By Marriott figures come from its 2026 FDD and Motel figures from its 2025 FDD, so the years differ.
    • Motel discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Courtyard By Marriott: 4, Motel: 3). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Courtyard By Marriott

    $15,129,110 – $41,181,010
    Total estimated initial investment — $15,129,110–$35,570,110 (80–110); $20,399,210–$41,181,010 (120–150)
    2026 FDD · Item 7 · PDF p. 67

    Motel

    $195,259 – $8,239,350
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Courtyard By Marriott

    —
    2026 FDD · Item 5 · PDF p. 39

    Motel

    $25,000
    2025 FDD · Item 5 · PDF p. 14
    Royalty (Item 6)

    Courtyard By Marriott

    Not available
    No reviewed royalty record

    Motel

    5%
    General Royalty Fee
    2025 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)

    Courtyard By Marriott

    Not available
    No reviewed brand or advertising fund fee

    Motel

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    Courtyard By Marriott

    Not available
    No reviewed outlet counts

    Motel

    1,195
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 56
    Net outlet change (Item 20)

    Courtyard By Marriott

    Not available
    Only one year reported

    Motel

    −16
    Calculated: 1,211 at end of 2022 → 1,195 at end of 2024
    Outlet exits (Item 20)

    Courtyard By Marriott

    Not available
    No complete exit records for a year

    Motel

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Courtyard By Marriott

    Not available
    Not in reviewed records

    Motel

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Courtyard By Marriott

    Not available
    Not in reviewed records

    Motel

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Courtyard By Marriott
    Locations counted not stated in the reviewed record — 1-Year Comp Hotels: franchised Courtyard hotels meeting Conditions and open 12…
    871 units
    other 1-Year Comp Hotels sample
    2026 FDD · Item 19 · PDF p. 118
    Locations counted not stated in the reviewed record — STR Included Hotels: franchised Courtyard hotels in U.S. and Canada, open at le…
    28.4 %
    other STR Included Hotels occupancy range 28.4%–97.7%
    2026 FDD · Item 19 · PDF p. 118
    Locations counted not stated in the reviewed record — Included Hotels: franchised Courtyard hotels in U.S. and Canada open at least t…
    46.6 %
    other Marriott.com share of gross room-night bookings
    2026 FDD · Item 19 · PDF p. 119
    +1 more groups in the full report
    MMotel
    Locations counted not stated in the reviewed record — 1,107 franchised U.S. Motels active for at least two full years as of December…
    $65
    other Chart 1 median average daily rate
    2025 FDD · Item 19 · PDF p. 55
    Locations counted not stated in the reviewed record — 1,107 franchised U.S. Motels active and operating as franchised properties for…
    $193
    other Chart 1 high average daily rate
    2025 FDD · Item 19 · PDF p. 55
    Locations counted not stated in the reviewed record — 527 franchised U.S. Motels in Chart 1 that achieved the internal A or B Ranking…
    66.62 percent
    other Chart 2 median occupancy rate
    2025 FDD · Item 19 · PDF p. 55

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Courtyard By Marriott vs Motel: common questions

    Which costs less to open, Courtyard By Marriott or Motel?
    Courtyard By Marriott: $15,129,110 – $41,181,010 (2026 FDD · Item 7 · PDF p. 67); Motel: $195,259 – $8,239,350 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Motel. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Do Courtyard By Marriott and Motel disclose financial performance (Item 19)?
    Courtyard By Marriott has reviewed Item 19 figures for 4 location groups; Motel has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Courtyard By Marriott report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    M

    Full Motel report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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