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    Franchise opportunities compared

    Crave vs Elmer’s Breakfast*Lunch*Dinner

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Crave2025 FDDElmer’s Breakfast*Lunch*Dinner2026 FDD

    Initial investment · Item 7

    Crave

    $237,500 – $275,600

    2025 FDD · Item 7

    Elmer’s Breakfast*Lunch*Dinner

    $1,146,750 – $4,672,125

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Crave

    $45,000

    2025 FDD · Item 5 · PDF p. 11

    Elmer’s Breakfast*Lunch*Dinner

    $40,000

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Crave

    8% · 2) — 8%

    2025 FDD · Item 6 · PDF p. 12

    Elmer’s Breakfast*Lunch*Dinner

    4%

    2026 FDD · Item 6 · PDF p. 12

    Before you compare

    • Crave figures come from its 2025 FDD and Elmer’s Breakfast*Lunch*Dinner figures from its 2026 FDD, so the years differ.
    • Crave and Elmer’s Breakfast*Lunch*Dinner disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Elmer’s Breakfast*Lunch*Dinner has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Crave

    $237,500 – $275,600
    2025 FDD · Item 7

    Elmer’s Breakfast*Lunch*Dinner

    $1,146,750 – $4,672,125
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Crave

    $45,000
    2025 FDD · Item 5 · PDF p. 11

    Elmer’s Breakfast*Lunch*Dinner

    $40,000
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Crave

    8% · 2) — 8%
    Royalty Fee
    2025 FDD · Item 6 · PDF p. 12

    Elmer’s Breakfast*Lunch*Dinner

    4%
    Royalty: 4% of Gross Sales, due weekly on or before Wednesday by ACH
    2026 FDD · Item 6 · PDF p. 12
    Brand / advertising fund (Item 6)

    Crave

    2%
    Brand Development Fee — 2% — 2%
    2025 FDD · Item 6 · PDF p. 12

    Elmer’s Breakfast*Lunch*Dinner

    3%
    Aggregate cap on all required marketing expenditures: 3% of Gross Sales — 3%
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Crave

    22
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 57

    Elmer’s Breakfast*Lunch*Dinner

    4
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 54
    Net outlet change (Item 20)

    Crave

    +5
    Calculated: 17 at end of 2022 → 22 at end of 2024

    Elmer’s Breakfast*Lunch*Dinner

    −11
    Calculated: 15 at end of 2023 → 4 at end of 2025
    Outlet exits (Item 20)

    Crave

    Not available
    No complete exit records for a year

    Elmer’s Breakfast*Lunch*Dinner

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Crave

    Not available
    Not in reviewed records

    Elmer’s Breakfast*Lunch*Dinner

    1966
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Crave

    Not available
    Not in reviewed records

    Elmer’s Breakfast*Lunch*Dinner

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Crave

    Not disclosed — no Item 19 financial performance representation

    Elmer’s Breakfast*Lunch*Dinner
    Locations counted not stated in the reviewed record — Egg N’ Joe restaurants operating at least one full year
    $1,297,789
    other Egg N’ Joe #1 gross sales 2024
    2026 FDD · Item 19 · PDF p. 51
    Locations counted not stated in the reviewed record — Elmer’s Kitchen restaurants operating at least one full year
    $2,400,369
    other Elmer’s Kitchen #1 gross sales 2024
    2026 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Elmer’s Restaurants open at least one full year
    $6,243,497
    other Elmer’s A
    2026 FDD · Item 19 · PDF p. 52
    +1 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Crave vs Elmer’s Breakfast*Lunch*Dinner: common questions

    Which costs less to open, Crave or Elmer’s Breakfast*Lunch*Dinner?
    Crave: $237,500 – $275,600 (2025 FDD · Item 7); Elmer’s Breakfast*Lunch*Dinner: $1,146,750 – $4,672,125 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Crave. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Crave and Elmer’s Breakfast*Lunch*Dinner royalties compare?
    Crave: 8% · 2) — 8% (2025 FDD · Item 6 · PDF p. 12); Elmer’s Breakfast*Lunch*Dinner: 4% (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Crave or Elmer’s Breakfast*Lunch*Dinner?
    Crave: 22 (2025 FDD · Item 20 · PDF p. 57); Elmer’s Breakfast*Lunch*Dinner: 4 (2026 FDD · Item 20 · PDF p. 54). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Crave and Elmer’s Breakfast*Lunch*Dinner disclose financial performance (Item 19)?
    Crave makes no Item 19 financial performance representation; Elmer’s Breakfast*Lunch*Dinner has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Crave report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Elmer’s Breakfast*Lunch*Dinner report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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