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    Franchise opportunities compared

    Domino's Pizza vs Potbelly Sandwich Shop

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Domino's Pizza2026 FDDPSPotbelly Sandwich Shop2025 FDD

    Initial investment · Item 7

    Domino's Pizza

    $107,450 – $231,450

    2026 FDD · Item 7

    Potbelly Sandwich Shop

    $654,019 – $1,274,099

    2025 FDD · Item 7 · PDF p. 26

    Initial franchise fee · Item 5

    Domino's Pizza

    Not available

    Potbelly Sandwich Shop

    $40,000

    2025 FDD · Item 5 · PDF p. 14

    Royalty · Item 6

    Domino's Pizza

    5.5%

    2026 FDD · Item 6 · PDF p. 22

    Potbelly Sandwich Shop

    6%

    2025 FDD · Item 6 · PDF p. 17

    Before you compare

    • Domino's Pizza figures come from its 2026 FDD and Potbelly Sandwich Shop figures from its 2025 FDD, so the years differ.
    • Domino's Pizza discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Domino's Pizza has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Domino's Pizza

    $107,450 – $231,450
    2026 FDD · Item 7

    Potbelly Sandwich Shop

    $654,019 – $1,274,099
    Estimated initial investment
    2025 FDD · Item 7 · PDF p. 26
    Standard initial franchise fee (Item 5)

    Domino's Pizza

    Not available
    No single standard fee identified

    Potbelly Sandwich Shop

    $40,000
    2025 FDD · Item 5 · PDF p. 14
    Royalty (Item 6)

    Domino's Pizza

    5.5%
    Royalty Fee — 5.5%
    2026 FDD · Item 6 · PDF p. 22

    Potbelly Sandwich Shop

    6%
    Royalty
    2025 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)

    Domino's Pizza

    4%
    Advertising Fund — 4% — 4%
    2026 FDD · Item 6 · PDF p. 22

    Potbelly Sandwich Shop

    4%
    Brand fund maximum contribution — 4%
    2025 FDD · Item 6 · PDF p. 18

    System scale & health

    Total outlets (Item 20)

    Domino's Pizza

    7,210
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 68

    Potbelly Sandwich Shop

    441
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 71
    Net outlet change (Item 20)

    Domino's Pizza

    +6,901
    Calculated: 309 at end of 2023 → 7,210 at end of 2025

    Potbelly Sandwich Shop

    +12
    Calculated: 429 at end of 2022 → 441 at end of 2024
    Outlet exits (Item 20)

    Domino's Pizza

    Not available
    No complete exit records for a year

    Potbelly Sandwich Shop

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Domino's Pizza

    1983
    From a verified franchisor listing

    Potbelly Sandwich Shop

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Domino's Pizza

    Not available
    Not in reviewed records

    Potbelly Sandwich Shop

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Domino's Pizza
    Locations counted not stated in the reviewed record — Franchised traditional stores operating full12months
    $25,264
    other Franchised 2020
    2026 FDD · Item 19 · PDF p. 65
    Locations counted not stated in the reviewed record — Franchised traditional stores operating full12months
    $26,004
    other Franchised 2021
    2026 FDD · Item 19 · PDF p. 65
    Locations counted not stated in the reviewed record — Franchised traditional stores operating full12months
    $25,554
    other Franchised 2022
    2026 FDD · Item 19 · PDF p. 65
    +24 more groups in the full report
    PSPotbelly Sandwich Shop

    No reviewed Item 19 figures

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Domino's Pizza vs Potbelly Sandwich Shop: common questions

    Which costs less to open, Domino's Pizza or Potbelly Sandwich Shop?
    Domino's Pizza: $107,450 – $231,450 (2026 FDD · Item 7); Potbelly Sandwich Shop: $654,019 – $1,274,099 (2025 FDD · Item 7 · PDF p. 26). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Domino's Pizza. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Domino's Pizza and Potbelly Sandwich Shop royalties compare?
    Domino's Pizza: 5.5% (2026 FDD · Item 6 · PDF p. 22); Potbelly Sandwich Shop: 6% (2025 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Domino's Pizza or Potbelly Sandwich Shop?
    Domino's Pizza: 7,210 (2026 FDD · Item 20 · PDF p. 68); Potbelly Sandwich Shop: 441 (2025 FDD · Item 20 · PDF p. 71). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Domino's Pizza and Potbelly Sandwich Shop disclose financial performance (Item 19)?
    Domino's Pizza has reviewed Item 19 figures for 27 location groups; Potbelly Sandwich Shop has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Domino's Pizza report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    PS

    Full Potbelly Sandwich Shop report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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