Franchise opportunities compared

    Ellie Mental Health vs Medicap Pharmacies

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Ellie Mental Health

    $323,200 – $679,575

    2025 FDD · Item 7

    Medicap Pharmacies

    $130,000 – $546,653

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Ellie Mental Health

    $60,000

    2025 FDD · Item 5 · PDF p. 17

    Medicap Pharmacies

    $0.00

    2025 FDD · Item 5 · PDF p. 18 · printed p. 10

    Royalty · Item 6

    Ellie Mental Health

    Not available

    Medicap Pharmacies

    $599

    2025 FDD · Item 6 · PDF p. 19 · printed p. 11

    Before you compare

    • Both sets of figures come from 2025 FDDs.
    • Ellie Mental Health and Medicap Pharmacies disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Ellie Mental Health has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Ellie Mental Health

    $323,200 – $679,575
    2025 FDD · Item 7

    Medicap Pharmacies

    $130,000 – $546,653
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Ellie Mental Health

    $60,000
    2025 FDD · Item 5 · PDF p. 17

    Medicap Pharmacies

    $0.00
    2025 FDD · Item 5 · PDF p. 18 · printed p. 10
    Royalty (Item 6)

    Ellie Mental Health

    Not available
    No reviewed royalty record

    Medicap Pharmacies

    $599
    Continuing license fee — fixed monthly alternative
    2025 FDD · Item 6 · PDF p. 19 · printed p. 11
    Brand / advertising fund (Item 6)

    Ellie Mental Health

    $100
    Marketing Fee
    2025 FDD · Item 6 · PDF p. 20

    Medicap Pharmacies

    $310
    PMA digital marketing — low monthly
    2025 FDD · Item 6 · PDF p. 20 · printed p. 12

    System scale & health

    Total outlets (Item 20)

    Ellie Mental Health

    263
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 78

    Medicap Pharmacies

    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)

    Ellie Mental Health

    +208
    Calculated: 55 at end of 2022 → 263 at end of 2024

    Medicap Pharmacies

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Ellie Mental Health

    Not available
    No complete exit records for a year

    Medicap Pharmacies

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Ellie Mental Health

    Not available
    Not in reviewed records

    Medicap Pharmacies

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Ellie Mental Health

    Not available
    Not in reviewed records

    Medicap Pharmacies

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Ellie Mental Health
    Locations counted not stated in the reviewed record — Company-Owned Clinics in Minnesota
    $139
    other Collected Revenue per session
    2025 FDD · Item 19 · PDF p. 77
    Locations counted not stated in the reviewed record — Franchised Clinics in listed state
    $127
    other Collected Revenue per session
    2025 FDD · Item 19 · PDF p. 77
    Medicap Pharmacies

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Ellie Mental Health vs Medicap Pharmacies: common questions

    Which costs less to open, Ellie Mental Health or Medicap Pharmacies?
    Ellie Mental Health: $323,200 – $679,575 (2025 FDD · Item 7); Medicap Pharmacies: $130,000 – $546,653 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Medicap Pharmacies. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Do Ellie Mental Health and Medicap Pharmacies disclose financial performance (Item 19)?
    Ellie Mental Health has reviewed Item 19 figures for 2 location groups; Medicap Pharmacies makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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