Franchise opportunities compared

    Extended Stay America Select Suites vs Fairfield Bymarriott

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Extended Stay America Select Suites and Fairfield Bymarriott disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Extended Stay America Select Suites: 5, Fairfield Bymarriott: 8). Different groups are not directly comparable.
    DisclosureESExtended Stay America Select SuitesFBFairfield Bymarriott
    Financial commitment
    Estimated initial investment (Item 7)
    $200,020 – $13,453,480
    2026 FDD · Item 7
    $12,289,300 – $34,537,000
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)
    $50,000
    2026 FDD · Item 5 · PDF p. 16
    $100,000
    2026 FDD · Item 5 · PDF p. 33
    Royalty (Item 6)
    Not available
    No reviewed royalty record
    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)
    $5.00
    n of the Agoda booking channel. Digital Marketing Commission — See Note 4) Currently, — 5%
    2026 FDD · Item 6 · PDF p. 21
    $9,500
    Optional pre-opening marketing and digital support program: approximately $9,500–$15,500
    2026 FDD · Item 6 · PDF p. 35
    System scale & health
    Total outlets (Item 20)
    Not available
    No reviewed outlet counts
    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)
    Not available
    Only one year reported
    Not available
    Only one year reported
    Outlet exits (Item 20)
    Not available
    No complete exit records for a year
    Not available
    No complete exit records for a year
    Franchising since (Item 1)
    Not available
    Not in reviewed records
    Not available
    Not in reviewed records
    Franchisor founded (Item 1)
    Not available
    Not in reviewed records
    Not available
    Not in reviewed records
    Performance (Item 19)
    Financial performance (Item 19), by location group
    Locations counted not stated in the reviewed record — Year-end owned hotels
    184 hotels
    other Year-end owned hotels · 2026 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — 93 owned competitive brand conversion hotels
    105.2 index
    other Competitive brand conversion RevPAR Index 2023 · 2026 FDD · Item 19 · PDF p. 63
    Locations counted not stated in the reviewed record — Owned hotels full-year sample
    179 hotels
    other Owned hotels full-year sample · 2026 FDD · Item 19 · PDF p. 60
    +2 more groups in the full report
    Locations counted not stated in the reviewed record — Included Hotels: franchised Fairfield hotels in the United States and Canada me…
    648 units
    other Hotels receiving all Reservation Channels booking contribution at/above 73.7% · 2026 FDD · Item 19 · PDF p. 122
    Locations counted not stated in the reviewed record — STR Included Hotels
    1,094 units
    other STR Included Hotels · 2026 FDD · Item 19 · PDF p. 121
    Locations counted not stated in the reviewed record — Included franchised Fairfield hotels in the United States and Canada
    76.1 percent
    other and the median bookings from all Reservation Channels was · 2026 FDD · Item 19 · PDF p. 122
    +5 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.