Fairfield Bymarriott
Franchise research report · reviewed 2026 disclosure data
Researching Fairfield Bymarriott franchise opportunities? Every figure below is cited to the FDD.
Fairfield by Marriott operates hotels serving business and leisure travelers with guest rooms and common areas for short stays. Properties follow the Fairfield brand and operate as lodging locations within Marriott’s hotel system.
Headline figures
Quick facts
- How much does it cost to open a Fairfield Bymarriott franchise?
- The Fairfield Bymarriott Franchise Disclosure Document reports separate estimated initial investments by format: $12,289,300–$34,537,000 for total range excluding costs identified as not determinable: $12,289,300–$27,222,300 for an 80–110 guestroom hotel; the estimates are for new-build hotels only (2026 FDD, Item 7, PDF p. 69); $16,984,400–$34,537,000 for total range excluding costs identified as not determinable: $16,984,400–$34,537,000 for a 120–150 guestroom hotel; the estimates are for new-build hotels only (2026 FDD, Item 7, PDF p. 69). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Fairfield Bymarriott initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $100,000 (2026 FDD, Item 5, PDF p. 33). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- Does Fairfield Bymarriott disclose financial performance (Item 19)?
- Yes. The Fairfield Bymarriott FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 122). Figures apply only to the locations and period each one covers. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $12,289,300 – $34,537,000 (Total Range excluding costs identified as not determinable: $12,289,300–$27,222,300 for an 80–110 guestroom hotel; the estimates are for new-build hotels only); $16,984,400 – $34,537,000 (Total Range excluding costs identified as not determinable: $16,984,400–$34,537,000 for a 120–150 guestroom hotel; the estimates are for new-build hotels only); several initial fee options apply.
- 2Item 19 covers 8 separate groups: other measures and memberships and revenue for 1,082 locations; other measures for 1,094 locations; other measures and memberships and revenue for 1,082 locations; other measures for 1,129 locations; other measures for 1,094 locations; other measures for 1,186 locations; other measures for 1,191 locations; other measures for 1,129 locations. They are not combined.
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- Total Range excluding costs identified as not determinable: $12,289,300–$27,222,300 for an 80–110 guestroom hotel; the estimates are for new-build hotels onlyPDF p. 69$12,289,300 – $34,537,000
- Total Range excluding costs identified as not determinable: $16,984,400–$34,537,000 for a 120–150 guestroom hotel; the estimates are for new-build hotels onlyPDF p. 69$16,984,400 – $34,537,000
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 33
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
181 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
8 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Memberships, revenue and other measures · 1,082 locations
- Who is counted
- Included Hotels: franchised Fairfield hotels in the United States and Canada meeting stated two-year and Conditions criteria
- Period
- 648
- Method
- Marriott internal reservation and loyalty databases.
Locations counted: not stated in the reviewed record
Other measures · 1,094 locations
- Who is counted
- STR Included Hotels
- Period
- 1094
- Method
- Hotel results reported to STR; selection requires two years open and operating and satisfaction of Conditions.
Locations counted: not stated in the reviewed record
Memberships, revenue and other measures · 1,082 locations
- Who is counted
- Included franchised Fairfield hotels in the United States and Canada
- Period
- 76.1%
- Method
- Marriott internal reservation channel data
Locations counted: not stated in the reviewed record
Other measures · 1,129 locations
- Who is counted
- 1-Year Comp Hotels: franchised Fairfield hotels meeting Conditions and open 12 months as of December 31, 2025
- Period
- 1129
- Method
- STR-reported hotel data.
Locations counted: not stated in the reviewed record
Other measures · 1,094 locations
- Who is counted
- STR Included franchised Fairfield hotels in the United States and Canada
- Period
- $91.44
- Excluded
- Hotels had to be open and operating at least two years, report STR data, and meet stated renovation/expansion Conditions.
- Method
- STR hotel-reported metrics; per-hotel averages use reported periods
Locations counted: not stated in the reviewed record
Other measures · 1,186 locations
- Who is counted
- Franchised Fairfield by Marriott hotels open and operating in the United States and Canada as of December 31, 2025
- Period
- 1186
- Excluded
- Of 1,186 franchised hotels, 1,094 were STR Included Hotels
- Method
- Hotel results reported to STR; selection requires two years open and operating and satisfaction of Conditions.
Locations counted: not stated in the reviewed record
Other measures · 1,191 locations
- Who is counted
- All Fairfield by Marriott hotels open and operating in the United States and Canada as of December 31, 2025
- Period
- 1191
- Excluded
- Of the 1,191 hotels, 1,186 were franchised and 1,094 were STR Included Hotels
- Method
- Hotel results reported to STR; selection requires two years open and operating and satisfaction of Conditions.
Locations counted: not stated in the reviewed record
Other measures · 1,129 locations
- Who is counted
- 1-Year Comp Hotels: franchised Fairfield by Marriott hotels meeting Conditions and open for 12 months as of December 31, 2025
- Period
- 1-Year Comp Hotels
- Excluded
- Hotels not meeting Conditions or not open for 12 months are outside this group
- Method
- STR
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Coverage not stated in the reviewed record · counts as of year end of each year.
2026 FDD · Item 20 ·
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($12,289,300 – $34,537,000) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 33
- [2]Item 19 — Locations counted not stated in the reviewed record — Included Hotels: franchised Fairfield hotels in the United States and Canada me… · PDF p. 122; PDF p. 123
- [3]Item 19 — Locations counted not stated in the reviewed record — STR Included Hotels · PDF p. 121
- [4]Item 19 — Locations counted not stated in the reviewed record — Included franchised Fairfield hotels in the United States and Canada · PDF p. 122; PDF p. 123
- [5]Item 19 — Locations counted not stated in the reviewed record — 1-Year Comp Hotels: franchised Fairfield hotels meeting Conditions and open 12… · PDF p. 121
- [6]Item 19 — Locations counted not stated in the reviewed record — STR Included franchised Fairfield hotels in the United States and Canada · PDF p. 120
- [7]Item 19 — Locations counted not stated in the reviewed record — Franchised Fairfield by Marriott hotels open and operating in the United States… · PDF p. 121
- [8]Item 19 — Locations counted not stated in the reviewed record — All Fairfield by Marriott hotels open and operating in the United States and Ca… · PDF p. 121
- [9]Item 19 — Locations counted not stated in the reviewed record — 1-Year Comp Hotels: franchised Fairfield by Marriott hotels meeting Conditions… · PDF p. 121
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
1,550 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
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At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.